Neuromarketing
Rather than ask samples of the population to watch ads and write their responses down, neuromarketing uses MRI scans to identify what types of brain activity correspond to different ad messages and p...
Online Advertising
Bumvertising
This 22 year-old econ major from my alma mater has been using the local indigent population to score one of the most creative link building ideas I've seen in years. And, to top it off, I can actually see the guys holding his poker signs from my office window. Definitely worth a look and a read....
E
Cross Marketing on Your Website
I've seen a lot of great comments here at seomoz.org since Rand turned on the comment buttons. I'd like to challenge all of the members to do a little brain storming on cross marketing. How can you make money selling "Product A" on a website that is all about "Topic B"? I'll give an example below and I ask you to comment with another idea on how this might work. It might open up some creative thin...
Yahoo! Search Marketing vs. Adwords
I've been building up a relatively large campaign across the PPC engines for a client of ours, and have noticed a disturbing trend with the AdWords vs. Y!SM numbers. Yahoo! is consistently half the price, and double the ROI. The site's conversion rate with visitors from t...
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New Service for Invoicing
I got a call yesterday from Michael McDerment over at 2ndSite. He's hoping that SEOs will start using their software to manage clients & projects, conduct invoicing and keep track of their work. It's not a bad product, actually, probably wor...
Mis-directing and Re-directing Advertisements
A friend pointed me to a unique form of advertising, conducted by the company AdEngag. This particular incidence was caught on the 'I am Bored' site, which practically deserves its own link if it weren't for the fact that no...
Nike Dodges Apology Being Indexed
Since 1968, a blog I recently came across, points to Nike's fascinating technique of using a gif image of their ...
Greg Jarboe from SEO-PR Answers Questions at SEOChat
I've asked Greg Jarboe of SEO-PR.com, with whom I spoke on the link building panel at SES Toronto, to stop by SEOChat and answer some of the members' questions. Luckily for us, Greg has a couple of spare minutes today a...
Writing for the Web Tips from Demon @ Thus
A website I stumbled across through del.icio.us today, Demon @ Thus, has a great short article on writing for the web. The article covers 10, easy-to-understand points, from which I shall paraphras...
How Big is the World Wide Web
Antonio Gulli, who I've mentioned before at SEOmoz, has an online report on the size of the world wide web. It's a detailed description of the process and results of his inquiries into the indexable portion...
The Top Converting Sites on the Web
An article from the DMA (Direct Marketing Association) shows us the sites with the highest conversion rates on the web (among major, non brick-and-mortar retailers). The report's list is the most important piece,...
Recent Worldwide Internet Use Statistics
Two excellent reports were released over the past week, highlighting growth and trends in the worldwide Internet adoption and growth market, Europe in particular. The first report, from E-consultancy is called the ...