How are the experts at Fractl able to secure media coverage on sites like CNBC, USA Today, and more? It takes a lot of time and resources, and adherence a set of tenets that guide their digital PR process. Amanda Milligan shares those tenets in this post, to help you finesse your own outreach strategies.
Sure, everyone wants links now, but where does the real growth come in, and how long does it take? People want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to a combination of content marketing and digital PR, and Amanda walks through what you can realistically expect.
Which top-tier publishers link out the most, and which confer the most value? Kristin Tynski analyzes the data.
If you’re involved in any kind of digital PR, you know how hard it can be to find a good home for your content. In this post, learn how to identify the best, highest ROI publishers for building consistent, mutually beneficial guest posting relationships with.
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Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications that'll cover and amplify you. Check it out in this week's edition of Whiteboard Friday!
What metrics are indicative of success in digital PR? Learn how to better define measurable KPIs for your online press coverage in this article.
When the local SEO industry is in the midst of a sea change & Google's willing to change the rules at a moment's notice, your best bet is to safeguard your efforts with an offline and organic approach.
If effective email outreach is core element of successful online marketing, it's time we stepped up our game and made the needs of others—not the needs of our brands—the priority.
Could programmatic delivery be the answer to the challenges of content distribution and promotion in the future? Simon Penson thinks so. Read on to discover how this new method of paid content delivery could help you.
Sometimes the qualities of a digital PR specialist don’t seem to differ much from those of a skilled stalker. In this post, Cosette Jarrett offers a comprehensive list of ideas and tools you can use to help suss out contact info and create pitches tailor-made for their recipients.
Content marketing is big business, but are brands taking it far enough? Here Simon Penson argues that Brand as Publisher is the next step.
Without a doubt, the most entertaining guide to publicity campaigns you'll ever read. You'll laugh, you'll cry, you'll realize this is what you've been doing (or should've been doing) all along. In today's comprehensive post, Samuel Scott outlines the tactics every marketer can and should be following to success — online, offline, or both.
From the 5,000% drug price increase to the debate over "The Dress," everyone's heard about these 7 wild PR stunts. But have you wondered what their SEO impact was? Kelsey Libert of Fractl shares insights gained from researching the effect of PR events on a site's organic traffic and backlinks.
Many small businesses see content marketing as something that you can only be successful with if you are a huge company with a big budget. After being in the same boat for a long time, Tom Mcloughlin shares his agency's experience with running a successful campaign from start to finish, with excellent results.