Google Authorship and the Fast Track to Better Rankings: A Case Study
Does Google+ Authorship get you trusted faster? A case study with a brand new domain.
Search Engines
Understanding how search engines work, Google in particular, is important when working in SEO. The basics of crawling and indexing are amazingly useful to understand if you want to rank your own content.
Additionally, Google updates its algorithm several times a year. Understanding the more significant updates, and how they work, can help you to craft content and SEO strategies that are up-to-date.
We've written extensively about how search engines work, and included some of the top resources here. You can also browse the latest posts on search engines from the Moz blog below.
How Search Engines Work : New to SEO? Start with the basics of how search engines operate with our free beginner's guide.
Search Engine Ranking and Visibility : Learn the fundamentals of how search engines rank content on search engine result pages.
Google Algorithm Update History : A complete history of Google algorithm updates since 2000. This includes important links and references for understanding how Google works.
How Search Engines Value Links : Search engines work off a number of signals, but two of the most important are content and links. In this video, Rand Fishkin explains the basics of link evaluation.
MozCast : Is Google updating it's algorithm as we speak? MozCast is the Google algorithm weather report, so you can see how much Google results are changing each day.
Most Recent Articles on Search Engines
Going Beyond Moz Metrics to Answer: "Why is this Site Outranking Me?"
Aiming to answer one of the most frequently asked questions in the Moz Q&A forum, this post dives deep into the question of, "Why is this site outranking me for X and Y keyword, even though....?" Sit back, relax, and take in the knowledge!
The Evolution of the Use of the Internet: the Italian Case
Every country differs in the way its citizens use the Internet to gather information, interact with online communities, and experience entertainment. In today's post, Gianluca Fiorelli uses data to paint a picture of what search and Internet usage in Italy has looked like over the last few years, and what the future has in store.
Small Business SEO Advisory: 2013 Resolutions
Let’s leave 2012 behind and turn our attention to these tips that will help you filter out the hype and focus on sustainable SEO tactics.
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The Penguin That Taught Me to Eat Humble Pie
My relationship with SEOmoz began in the second quarter of 2012, approximately 20 minutes after receiving a rather alarming message in our Google Webmaster Tools account. Suddenly our orders were cut in half overnight with no evident reason as to why. We had always strived to offer the very best in customer service and our customer retention rate was fantastic so why would things simply dry up so quickly and without any warning?
25 Killer Combos for Google's Site: Operator
I'm a big fan of using simple tools well, and one of those tools is the site: operator. Here are 25 site-operator combos for your SEO detective work, along with a real-world case study, and an original experiment on the accuracy of site:.
Semantic Web and Link Building without Links > The Future for SEO?
Rand’s recent WBF about co-occurrence was a real wake up call for those still transfixed with link building practices of old. While anchor text based links may still have some effect, there is little arguing the fact that the factor’s importance is dwindling. In its place are things like social signals, link age, and, most importantly, a growing reliance on relevancy and how that is deciphered.
How to Do SEO in 2013
Whether you're new in the game or a seasoned campaigner, you would have noticed by now that Search Engine Optimisation is by no means a walk in the park. Algorithm changes get made a multitude of times annually; 516 changes were made by Google alone in 2010, and they're just the ones they tell us about. As a result, staying on top of the game is quite a task for anyone, individual or team.
The Cassandra Memorandum: Google in 2013
We can only predict the future by studying the past. Through the story of Apollo and Cassandra, Gianluca Fiorelli predicts what the landscape of Google will look like in 2013.
What Happened on December 13th?
Between December 13th and 14th, we measured the largest Google SERP flux on record since MozCast began recording in April. This is the story of what happened and an exploration in just how complicated the algorithm has become.
Why I Love Google Panda (and you should, too)
"Panda" has become kind of a dirty word among SEOs. Tweet about a trip to the zoo or a cuddly stuffed animal and you're bound to get a tweet back saying, "Ugh, don't say panda, I'm still traumatized." My response to this reaction is twofold: I still love pandas. And I love Google Panda, too.
Should We Chase The Algorithm?
How does chasing the algorithm fit into search marketing in 2013, including the emerging trends of content marketing and #RCS? I explain why I've become a bit obsessed with the algorithm, why I firmly believe in content marketing, and how they fit together.
Brands, Google Plus and the Knowledge Graph: A Love Triangle
Let me start by saying that I am fascinated by the way modern search engines return data: both as an SEO and as a Web user. So it's probably no surprise Google really piqued my interest when they announced the Knowledge Graph earlier this year. As a user, I was impressed by the instant access to information - no opening a Webpage required.
Algo Hunters - An Interview with Barry Schwartz
If you follow the Google algorithm, you've heard the name Barry Schwartz. I've had the opportunity to get to know Barry a little while working on MozCast, so we interviewed each other about the current and future state of the algorithm.