In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.
Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.
Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.
SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.
The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.
A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.
When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.
The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.
With much of the information about where visitors came from now encrypted by Google, any tools that can help crack that code are worthwhile. This post shows you how to pull apart Google's ved parameter and break down the information it contains in Google Analytics.
We've all become accustomed to seeing (not provided) instead of organic keywords, but many marketers are still wondering what to do without that data. Here are five tactics that'll get you back on track.
Different marketing channels play different roles, and just as you wouldn't build a soccer team with only goal-scoring strikers, you shouldn't build a suite of marketing channels that focus solely on conversions.
Watch Kyle Rush's full-length MozCon 2013 presentation for free on the conversion rate optimization and a/b testing that he did for Obama for America.
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In today’s post, I am going to be tackling a classic marketing measurement: share of voice. Share of voice is a way of measuring an amount of advertising presence or strength for a particular brand or product, or essentially: how much is our brand or product talked about compared to our competitors? The beauty of the internet is that we have a way of measuring how much we are being talked about, or what percentage of our audience’s attention we have.
Tracking the success of offline marketing campaigns can be far more difficult than online campaigns, but it's equally important. Here are a few simple steps you can take to put that tracking in place.
The problem with Analytics is that there is too much data and most people don’t even know how to get started. Staring blankly at your visitor count may be interesting, but it’s not much use unless you can actually take action on it. One great way to reduce your procrastination and ensure that you actually use Analytics effectively is to set up a marketing dashboard.
This tactic was actually shown to me by Jeremiah Smith (my brother) over at SimpleTiger. The need for this came about when one of our Healthcare Marketing clients needed to track the actual impact their PDFs were having on their organic search volume, and traffic in general.
The moment I lay my eyes on this Inbound Link Categorization dashboard (see image below) in Mitch Monsen’s post, Tools for the Ultimate SEO dashboard, I could hear the data screaming to be released from those pie charts....
Have you seen complete marketing funnels, but not been sure where to start building yours? In this post, John Doherty walks us through how to build a rudimentary full marketing funnel, from first touch to conversion, all with Google Analytics data.
One of the most common questions about this year's Search Engine Ranking Factors study is whether there are any differences in search results across queries with different search volumes and topic categories. This post dives into the data to find the answer.
Implementing Google Analytics is fairly simple, but most people don't take full advantage of what it offers. With custom segments, marketers can divide their audiences into smaller sets of data, learning how best to earn the business of each group.
The results are in! Come check out Moz's 2013 Ranking Factors as Matt Peters presents a preview of the results from the survey and correlation study.
According to data released by Yahoo!, around 2% of users in United States search the Internet with JavaScript disabled. This figure may sound small, but if we consider that number of Internet users in the U.S. was almost 240 million in 2010, we realize that we're probably missing out on the opportunity to track millions of potential visitors, and that's just in the U.S.!