In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.
Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.
Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.
SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.
The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.
A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.
When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.
The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.
When is “Good Enough” good enough? At Brighton SEO this year one of the talks opened with a rather bold statement: “Delete Google Analytics”. In this post, you'll question the common wisdom that Google Analytics is the best thing since hypertext protocols and ask yourself whether it might actually be harming your business.
In the agency space, we often find ourselves on one side of an epic conflict. The battleground: the lush, rolling hills of the digital marketing landscape. The weapon of choice: social media marketing. Marketing officers (and their overseers in senior management) always seem to want very particular results regarding social; in other words, ways to justify the expense or prove that an agency is "worth its salt."
The engineers I work with have developed a useful list of common mistakes that website owners make when using Google Analytics and site search, along with guidance for better understanding of what’s happening on your site.
Attribution modeling in Google Analytics is potentially very powerful in the results it can give us, yet few people use it well. This post shows you how to get started with the data you already have.
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We and our clients have relied on keyword reports for so long that we're now using (not provided) as a crutch. This post offers 10 ways you can use Google Analytics to prove your SEO value now that those keywords are gone.
Whether you're setting Google Analytics up on a site for the first time or checking a client's existing implementation, there are quite a few standards to remember. This post offers a simple checklist for doing the job right.
Recently, many page admins have been experiencing a significant decrease in Total Reach—specifically, organic reach. For pages that want to keep their ad budget as low as possible, maximizing organic reach is vital. To best understand how to make a change like this work for you, and not against you, we need to examine what happened—and what you can do about it.
With much of the information about where visitors came from now encrypted by Google, any tools that can help crack that code are worthwhile. This post shows you how to pull apart Google's ved parameter and break down the information it contains in Google Analytics.
We've all become accustomed to seeing (not provided) instead of organic keywords, but many marketers are still wondering what to do without that data. Here are five tactics that'll get you back on track.
Different marketing channels play different roles, and just as you wouldn't build a soccer team with only goal-scoring strikers, you shouldn't build a suite of marketing channels that focus solely on conversions.
Watch Kyle Rush's full-length MozCon 2013 presentation for free on the conversion rate optimization and a/b testing that he did for Obama for America.
In today’s post, I am going to be tackling a classic marketing measurement: share of voice. Share of voice is a way of measuring an amount of advertising presence or strength for a particular brand or product, or essentially: how much is our brand or product talked about compared to our competitors? The beauty of the internet is that we have a way of measuring how much we are being talked about, or what percentage of our audience’s attention we have.
Tracking the success of offline marketing campaigns can be far more difficult than online campaigns, but it's equally important. Here are a few simple steps you can take to put that tracking in place.
The problem with Analytics is that there is too much data and most people don’t even know how to get started. Staring blankly at your visitor count may be interesting, but it’s not much use unless you can actually take action on it. One great way to reduce your procrastination and ensure that you actually use Analytics effectively is to set up a marketing dashboard.