Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage
Use Google Analytics Intelligence Alerts to help you more effectively recognize changes to your website's performance.
SEO Analytics
In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.
Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.
Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.
SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.
The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.
A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.
When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.
The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.
Most Recent Articles on SEO Analytics
Everything You Need To Know About Sponsored Content
Has your business considered sponsored content? Research says it can be a worthwhile addition to your business's marketing efforts.
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Avoid Common Google Analytics Bugs and Misunderstandings that Lead to Bad Data
Feel like Google Analytics is giving you bad data? Learn about the settings and bugs that could be tripping you up.
How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains
Out of the box, Google Analytics handles being deployed across multiple domains or subdomains extremely poorly. This is easily the most common critical problem in Google Analytics, despite its being easy to fix.
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Semantic Analytics: How to Track Performance and ROI of Structured Data
Mike Arnesen shares how to use Google Tag Manager to track the ROI of your site's structured data. Plus, learn how to leverage your markup to produce "semantic analytics."
How to Recover Lost Pageviews in pushState Experiences
AJAX and pushState give us the ability to load new content for users without them ever leaving the page. The downside? If they don't leave the page, your analytics are artificially deflated. This post guides you through a clever fix that uses Google Tag Manager.
The Anatomy of a Meaningful Community
What's the default reply to naysayers who claim social media never yields a positive ROI? Build a community! But it's not just about building a community anymore. Too many marketers quantify "community" with meaningless numbers. That's why the reply must be tweaked a bit. Build a community THAT CARES!
How to Combine Screaming Frog Data with Google Analytics Data
Here's how you can combine your data from Screaming Frog and Google Analytics to find a wealth of information, including things like which URLs have no visits.
A 5-Step Plan to Mastering the New GAIQ Exam
Heads up, search marketers: Google recently updated their Analytics Individual Qualification exam, and it's a whole new test for a new era of digital analytics.
How to Build Your Own Free Amazon Organic Search Rank Tracker
This post guides you through setting up and running a rank tracker for organic searches in Amazon.com. Best of all? The tools it requires are free (for now).
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CRO Statistics: How to Avoid Reporting Bad Data
Without a basic understanding of statistics, you can often present misleading results to your clients or superiors. In this post I want to cover the main aspects of planning, monitoring and interpreting CRO results so that when you do roll out new versions of pages, the results are much closer to what you would expect. I’ve also got a free tool to give away at the end, which does most of this for you.
Demystifying Data Visualization for Marketers
Visualizing marketing data can be arduous, especially data from Google Analytics. This post provides a clear blueprint for what charts are best suited for your marketing exports.
One Content Metric to Rule Them All
Let's face it: We're all pressed for time, and measuring, analyzing, and reporting the success of content marketing is time-consuming work. Here's how you can distill the performance of your content into a single metric: one metric to rule them all.
Setting Up 4 Key Customer Loyalty Metrics in Google Analytics
Learn how to track four of the most valuable customer loyalty metrics using nothing but your wits and Google Analytics.