SEO Analytics

In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.

Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.

Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.

SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.

The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.

A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.

When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.

The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.

Most Recent Articles on SEO Analytics

Navigating YouTube Analytics: A Case Study in Music (Part I)
Brett Snyder

Navigating YouTube Analytics: A Case Study in Music (Part I)

SEO Analytics

A few weeks ago, some friends of mine set out on their band’s first US tour. I had the chance to see them here in Atlanta, and as we were catching up after the show, started talking about YouTube’s potential as a vehicle for promotion, especially in the music industry. However, the ability to analyze data from YouTube was seriously lacking. Well, that was a few weeks ago; earlier this week, YouTube granted that wish by launching YouTube Analytics!

Using Multiple Regression to Predict Organic Traffic
S

Using Multiple Regression to Predict Organic Traffic

SEO Analytics

As we wade through endless rows and columns of ranks, rates, and revenue, it is important to never lose sight of the metrics that drive our most actionable findings. If conversion is king, visits are vassals, the substantive backbone upon which a website’s success depends. Given that the maximization of traffic is key to our success as SEOs, it is vital to identify and control the factors that determine this metric.

Introducing SERP Turkey: A Free Tool to Split-Test and Gather CTR Analytics of SERP Entries
Tom Anthony

Introducing SERP Turkey: A Free Tool to Split-Test and Gather CTR Analytics of SERP Entries

SEO Analytics

Measuring CTR data in search engine results is notoriously difficult, and with Google's recent move to HTTPS for logged in users it is probably going to keep on getting harder. What I wanted was a simple way to measure the change in CTR for a given search query's results when I adjusted entries, but nothing existed.... so I built the SERP Turkey tool.

The Ultimate Ecommerce SEO Strategy: Leveraging Product Level Data
Simon Penson

The Ultimate Ecommerce SEO Strategy: Leveraging Product Level Data

SEO Analytics

When working on large ecommerce sites focus can be a key issue, especially where budgets may be limited. Selling in budget increases can also be extremely hard to do when faced with clients, rightfully, expecting great returns on their money. It's an issue our agency comes across a lot and so we have invested a huge amount of time and brainpower in working out the...

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Advanced Google Analytics - Tips and Tricks
F

Advanced Google Analytics - Tips and Tricks

SEO Analytics

Google Analytics affects everyone in search engine marketing (unless you use another analytics package!) but not everyone knows how to take full advantage of it. To take full advantage of it we have to share knowledge and that's what I'm here to do. I'll be sharing some great advanced segments, how to do multiple goal conversion tracking and the secret success behind cross domain tracking.

Getting Rankings into GA Using Custom Variables
John Doherty

Getting Rankings into GA Using Custom Variables

SEO Analytics

Gathering rankings is one of the most annoying and time consuming tasks of an SEO consultant's work. Because of search personalization, it can be near impossible to find accurate rankings for keywords to report to clients or to use to gauge our work's effectiveness. Mike King and I have found a way to get rankings for the keywords driving traffic to your site directly into your A...

Interviews in Search: Avinash Kaushik
Gianluca Fiorelli

Interviews in Search: Avinash Kaushik

SEO Analytics

One of the things I like the most is to ask questions. Yes, I was one of those unsupportable little kids always asking "Why? What? When?" questions to their parents. And that need to learn new things from others is still there, alive. That is why in the past weeks I have started an interviews' series in my blog I Love SEO, with interviews to ...

Understanding the True Power of Language Using Google Analytics
Sajeet Haridas Nair

Understanding the True Power of Language Using Google Analytics

SEO Analytics

Some of the finest marketing messages in the world are often made up of simple unimposing words. It's their simplicity that turns out to be their USP. Of course in the ever so intimidating online world it would take more than just a one liner to get "CONVERSIONS". Evolution is the key to success and exploring new business opportunities is an integral part of that process and one of the most crucial (and often neglected) aspects of this process is "Language".

Landing Page Lifecycle
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Landing Page Lifecycle

SEO Analytics

While working on a number of classifieds websites I have encountered an interesting phenomenon, which I would like to share with you. I have called it "landing page lifecycle", and in this case it concerns ad details pages on classifieds websites. However, I think that it applies to any landing page of temporary character (like news, articles, discussions). Traffic pat...