Eye-Tracking Google SERPs - 5 Tales of Pizza
The old 10-result SERP isn't what it used to be. We put some of the lastest SERPs to the test with start-of-the-art eye-tracking data, including expanded sitelinks.
SEO Analytics
In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.
Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.
Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.
SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.
The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.
A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.
When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.
The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.
Most Recent Articles on SEO Analytics
New SEO Reports in Google Analytics Now Here
This week we noticed a new feature in our Google Analytics account – a set of reports called “Search Engine Optimization.” Google announced that these reports are out of beta and now available to...
Y
Funneling Fun with Multi Channel Funnels
Not too long ago Google furnished us with a new reporting tool: Multi-Channel Funnels. The announcement on August 24 was very significant to those of us that cherish every single piece of data available on our traffic, mostly because we know what to do with it. We are able to derive Action Items and tactics based on data, and the more we have, the better we are at doing our...
R
Creating Goal Funnels in Google Analytics Through Virtual Page Views
Tracking user behavior through Google Analytics can be quite tedious considering the limited path analysis options that GA has to offer. Funnel analysis can be especially prohibitive as you can analyze only one path leading to a given conversion. Calculating drop off rates in this case has its share of issues. Thankfully there is a handy workaround which has been explained in this post. ...
Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
7 Google Analytics Advanced Segments I Love (and you should too)
I love using Advanced Segments in Google Analytics. Sure, you can export a big chunk of data to Excel and then use some Excel wizardry to clean up the data and display it in different ways, but what if you just need to get a quick snapshot of certain traffic or trends, but the default segments don't go far enough? I've put together a few of my favorite Google Analytics Advanced Segments for yo...
Correlation vs. Causation (A Mathographic)
Tired of infographics? How about a Mathographic? We dive deep into correlation analysis here on SEOmoz, so I thought it might be a good time to review the basics.
WBF's - The Anatomy of a Successful Web Video Series
We’ve been hosting SEOmoz's video for a little over a year now. During that time SEOmoz has published about 60 Whiteboard Fridays. One thing to know about Wistia (in addition to our penchant for ping pong and video SEO) is that we have an unhealthy obsession with video analytics.
The Greatest Attribution Ever Graphed
Step-by-Step Instructions for Non-Branded Custom Segmentation in the new Multi-Channel Funnels Section Multi Channel attribution is amazing, to say the least. In the immortal words of Avinash Kaushik, “You will have an orgasm!” If you weren’t there for Mozcon, I’m sorry. Don’t let it happen again, but yo...
How Google Analytics Custom Reports Helped My Client to Increase His Revenue
I often wonder how the life of an SEO consultant would have been if there was no Google Analytics. I mean, sure in that case a lot of paid tools like Omniture, Webtrends, etc. would have dominated the analytics segment of the online world,...
An SEO's Guide to RegEx
RegEx is not necessarily as complicated as it first seems. What looks like an assorted mess of random characters can be over facing, but in reality it only takes a little reading to be able to use some basic Regular Expressions in your day to day work.
Panda 2.4 and Analytics Session Update Rolled Out Simultaneously
On August 12, Google announced that their high-quality sites algorithm, otherwise known as "Panda", had been rolled out for all languages save for Korean, Chinese, and Japanese. The change is said to impact 6-9% of users' queries, down from the 12% seen in the initial Panda upda...
Guide to Setting up Advanced Segments in Google Analytics for Complex Brand Names
This is a step by step guide to setting up Brand and Non Brand keyword segments for a complex brand – when you have multiple brand keywords and where your brand keywords mirror your non brand keywords. I have used the example of a client with a number of sub brands to demonstrate. Pay attention to the difference between AND and OR statements in the examples....
Three Awesome Ways to Leverage Google Analytics in eCommerce SEO
I love ROI focused search engine optimisation – the kinds of SEO tactics where you know the end result is going to impact on the bottom line. We are constantly seeking to help our clients leverage Google Analytics in a way that helps them to make more money and create a better user experience through stronger SEO campaigns. Here are three of the ways we do it...
M
Does Google Use Facebook Shares to Influence Search Rankings?
Does Google use Facebook shares to rank search results? This post examines some recent modeling and attempts to separate correlation from causation.