SEO Analytics

In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.

Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.

Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.

SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.

The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.

A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.

When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.

The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.

Most Recent Articles on SEO Analytics

Advanced Analytics: Cross-Campaign, Channel and Media Tracking
Will Critchlow

Advanced Analytics: Cross-Campaign, Channel and Media Tracking

SEO Analytics

Display advertising intrigues me - the best bits have the capacity to inspire, but measuring their success can be harder. One of the best sessions I attended at SMX Advanced back in the summer was the advanced analytics panel. It covered some fantastic tips on advanced methodologies and metrics for search analytics. It was the inspiration for this post, which is going to cover some slightly different areas. Although we primarily deal with SEO and search advertising, we do a little online display advertising and have recently found ourselves thinking about measurement metrics for PR and offline advertising:

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Finding Your Broad Match Key Phrases
K

Finding Your Broad Match Key Phrases

SEO Analytics

INTRO: In the most recent Whiteboard Friday, a good friend of mine, Tom Critchlow (I can call you a good friend can't I Tom??), went over some great PPC basic tips. I noticed a lot of people in the comments wanted to hear more about PPC. Well I've been doing the paid side of SEM for a few years (I remember Overture before Ya...

Metrics That the CEO Needs to Know
S

Metrics That the CEO Needs to Know

SEO Analytics

It's hard to get anyones attention when you are talking about analytics and data. Often I'll go in to a meeting with a really exciting analytics report. When I start speaking about the data CEO will say something like......”Anyyyyyway, moving right along.”And then i’ll say...... “But don’t you want to hear me talking about the data??”Then the CEO says...

The Evil Side of Google? Exploring Google's User Data Collection
Danny Dover

The Evil Side of Google? Exploring Google's User Data Collection

SEO Analytics

Google Inc. is first and foremost a data company. In the past, it competed on a level playing field by manipulating publicly available data better than its competition. By doing this, it had unprecedented success. Enter Web 2.0. Hard drives, processors, bandwidth and even workers are now all relatively inexpensive. This has caused the barriers to entry in the search field to drastic...

Call Tracking is Missing from the UK
S

Call Tracking is Missing from the UK

SEO Analytics

One of the key considerations raised at the recent SMX even in Seattle, was the need to track all conversions, especially those taken from telephone calls. This is a process we have long been pondering, not least because clients are never forthcoming with the information if you ask them. Given that up to 63% of all sales are occurring offline (Jupiter Researc...

Chicks Don't Dig Analytics, So Don't Toss Out the TV Just Yet
S

Chicks Don't Dig Analytics, So Don't Toss Out the TV Just Yet

SEO Analytics

There was a time, can't quite remember when, that I stopped watching TV and started watching web analytics.It may sound sad and most of my friends have not been backward in telling me so.But I see the bright side. The Analytics tickle me pink. I can watch them all day long. As I grow more confident in my passion, Im starting to tell people that they should be doing the same.Let me give you ...