Fifteen Years Is a Long Time in SEO
Will Critchlow has been in an introspective mood lately, and it's had him looking back over what’s changed and what hasn’t over the last 15 years in the SEO industry.
SEO Basics
If you're on this page, you probably want to learn the basics of modern SEO, right? Never fear! Here at Moz, we practically invented basic SEO, and we'll keep you up to date on the latest standards.
If you haven't already, you probably want to read the newly updated Beginner's Guide to SEO. It explains key concepts like how search engines work, keyword research, and the importance of links.
Here, we've listed some of our favorite posts on SEO basics, and you'll find the most recent blog posts below.
SEO 101: The Beginner's Guide to SEO : Start here to understand the basics of modern SEO.
SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics.
The Web Developer's SEO Cheat Sheet 3.0 : If you're looking for basic technical SEO considerations, this 4 page downloadable cheat sheet will get you started on the basics of meta tags and more.
How to Rank : The SEO Checklist: Ranking in Google really isn't as hard as some folks make it seem. In this video, our SEO guru Rand Fishkin gives you a simple checklist for greater visibility.
Keyword Research : The Beginner's Guide to SEO: SEO almost always starts with keywords, so we thought this would be a good place for you to start too.
Most Recent Articles on SEO Basics
![Are H1 Tags Necessary for Ranking? [SEO Experiment]](https://moz.rankious.com/_moz/images/blog/banners/5e54d5f21c70c7.79562392_2021-04-15-234344.jpg?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618530224&s=c625b2f751370400f4ed72378ab78ac3)
Are H1 Tags Necessary for Ranking? [SEO Experiment]
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
How Google's Rel = Nofollow, Sponsored, & UGC Links Impact SEO
Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here.
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Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine
Google and Amazon have two very different business models. Knowing the difference between what drives their algorithms will help you better approach SEO on the two platforms.
Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
How to Use Keywords in Your Blogging Strategy
[Using Keywords In Blog] If you're an established blogger new to SEO, you'll benefit from this primer on how keyword research can help your BLOG show up on Google and get in front of readers who'll care about your content.
How to Get Started Building Links for SEO
If you're just getting started with link building, here's a quick overview of the basics, as well as actionable tips & resources to jumpstart your efforts.
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The Ultimate Guide to SEO Meta Tags
In 2019, meta tags are still important. But which meta tags are absolutely necessary, which are dependent on your situation, and which should you absolutely ignore or remove?
Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday
The answer is unequivocally no. In this fan-favorite Whiteboard Friday, Dr. Pete explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice is treated by Google.
![The 61 Best Free SEO Tools [100% Free]](https://moz.rankious.com/_moz/images/blog/banners/5cfff5b4dff889.19505976_2021-03-30-220723.jpg?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617142043&s=c7302917c01218e7bf5cb64ed45dfc32)
The 61 Best Free SEO Tools [100% Free]
There are literally hundreds of free SEO tools out there, so we focused on only the best and most useful to add to your toolbox.
Announcing the New Moz SEO Essentials Certification: What It Is & How to Get Certified
Does Moz offer an SEO certification? As of today, the answer is an enthusiastic YES! Check out the details on our new SEO Essentials certification and how you can earn shiny new credentials to show off on your LinkedIn profile.
Now Live for Your SEO Learning Pleasure: The NEW Beginner's Guide to SEO!
It's here! It's here! The brand-new Beginner's Guide to SEO is live and ready to teach another generation of SEOs all about how to optimize sites for both searchers and search engines alike.
The 5 SEO Recommendations That Matter in the End
SEO is an ever-changing game. Here are 5 things that I consider to be evergreen SEO recommendations.
How to Identify and Tackle Keyword Cannibalization in 2019
Learn how to find and fix keyword cannibalisation before it impacts your SEO opportunities.
People Ask Their Most Pressing SEO Questions — Our Experts Answer
We teamed up with the good folks at Duda to answer their customers' biggest SEO questions. Read on for insights on topics like international SEO, how much content is enough content, optimizing for voice search, and more!