SEO Consulting

SEO consulting is a multi-million dollar business, from freelance consultants to international agencies with 100s of people. Practices, fees, and services vary widely, but many of the core challenges of consulting remain constant.

How much should you charge? What's the best way to present client deliverables? How do you win that pitch? Finally, how about best business practices for your consultancy? What about recommended SEO agencies?

We've collected some of our best articles and resources on SEO consulting. Additionally, you'll find the latest posts on SEO consulting from our blog below.

Win That Pitch: How SEO Agencies Can Land New Business : Nothing spells success like D-A-T-A. (okay, that doesn't actually spell success, but you get our drift.) Discover techniques to wow your potential clients and secure that next contract.

Sins of an Agency: Parting Ways With Our Biggest Client : How do you navigate parting ways with your biggest client? An agency owner shares their first-hand experience.

How to Choose a Good SEO Company : With literally 1000s of SEO companies to choose from, how do you find one right for your business? Rand Fishkin helps with a few simple criteria.

How to Make Money with SEO : Only a portion of business actually make money on the web. Find out how to help yourself and your clients with this key business objective.

How to Become a Successful SEO Consultant with Luke Carthy : Considering a career as an SEO consultant or looking to grow your existing consultancy? In this MozPod episode with eCommerce growth expert Luke Carthy offers valuable insights to help you succeed.

Most Recent Articles on SEO Consulting

How to Break Bad News to Your SEO Clients
Anthony Mangia

How to Break Bad News to Your SEO Clients

SEO Consulting

It is an unfortunate, but ultimately unavoidable situation for any independent professional: something went wrong, and now you need to break the bad news to your client. In the SEO world, this can happen for a multitude of reasons. From a situation as simple as you being late with your deliverables due to unforeseen circumstances to much bigger problems, such as loss in rankings because of algorithmic changes, or worse yet, penalization of a client's site, there are dozens of things that can go wrong in any given project or campaign.

What's the Toughest SEO Gig You've Ever Had? I'll Start.
Rand Fishkin

What's the Toughest SEO Gig You've Ever Had? I'll Start.

SEO Consulting

I recently spent a few days in New York, Philadelphia and New Jersey, and got to meet with great friends at consulting firms. One conversation in particular stuck with me regarding the hardest project they'd worked on in the last few years. It got me thinking that I should share a few of my most challenging SEO projects, and see if the community had stories they could share, too. I learned a lo...

SEO Salesman vs SEO Geek: SEO Selling Success Observations
Steve Ollington

SEO Salesman vs SEO Geek: SEO Selling Success Observations

SEO Consulting

Okay, first of all... I'm not a salesman in any way shape or form. I know absolutely zero about it, I haven't read books or been to seminars and I don't know anything about traditional sales tactics. This is purely on feedback I've been given from clients as to why they signed up with us. It might not be the same for everyone, I just thought I'd share my experiences and see if anyone else finds...

5 Warning Signs of a Bad SEO Client
Josh Sturgeon

5 Warning Signs of a Bad SEO Client

SEO Consulting

I just walked away from a lot of money. After two months of research, proposals, and negotiations I turned down a deal that would have brought my freelance income to a new level. But I would have been miserable. My prospective client had no shortage of funds. There was nothing shady about their business. I just didn't want to deal with them. I used to say "...

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How to Land a Big SEO Account
Matt Smith

How to Land a Big SEO Account

SEO Consulting

As entrepreneurs and SEO agencies we are looking for every advantage to attract clients over our competitors. I have been everywhere in the SEO world from entrepreneur, small to large SEO agency, to corporate sell-out (I love my job!). In this article I thought I would share what you can do to set your SEO business apart from your competitors and win the big accounts (or any account for t...

Training Tips for SEOs
Rob Millard

Training Tips for SEOs

SEO Consulting

Running well planned training sessions can be a great way to build the credibility of SEO at the same time as educating your organisation. But if you don’t put the effort in it can look unprofessional and sloppy. Who’s likely to care about implementing good SEO if you don’t even look like you care about it yourself?

The Problem With Being An SEO Consultant - It's Always Your Fault
Paddy Moogan

The Problem With Being An SEO Consultant - It's Always Your Fault

SEO Consulting

Just before the start of 2011 I published a post on my personal blog titled - "Why Knowing Everything About SEO Doesn't Mean $#!^". I genuinely didn't expect the type of response the post got, I thought it may annoy a bunch of people, in particular SEO Consultants! However the reaction has been great and as a result, I wanted to write a follow on for you guys which contain...