It's virtually impossible to do modern search engine optimization without SEO tools. From keyword research to link building, tools not only make things more efficient, they can uncover data you can't uncover any other way.
For every task, there is often a suite of different tools to choose from. Here at Moz, we offer an all-in-one SEO software solution, but we also enjoy a number of one-off tools for specialized tasks.
Look to the SEO tools listed here for our top recommendations, and check out the latest blog posts below.
The 55 Best Free SEO Tools : When doing professional SEO, paying for premium tools is typically worth it. For some tasks though, a free tool often gets the job done. Here are our favorites.
Free Local SEO Tools That Belong in Your Kit : This post is a goldmine of local SEO tools, and all of them are 100% free.
The Mobile SEO Stack : Tools to Develop a Mobile-First SEO Process: Mobile SEO expert Aleyda Solis shares her own SEO tool stack for performing world-class mobile SEO.
Technical SEO : The Beginner's Guide to SEO: Before you start using SEO tools, it helps to know what problems you are trying to solve. This guide will help.
SEO Tools by Moz : Check out our own tools which include Keyword Explorer, Link Explorer, the MozBar, and more.
I know blog authors loves to write a long and persuasive introduction before they get to the point. Well, we all need to show that we know what we're talking about before we bring some good value. I'm doing the same thing most of the time, but not this time. So let's get to the point, and quickly.Everybody knows what long tail stands for in SEO terms (just google it...). Ever...
Just before the , over the weekend, we updated the Linkscape index. This is great timing because we're also unveiling (to PRO members only, sorry free members) the prototype for a new tool! We're calling it competitive link finder. But Tom Schmitz was good enough to ...
Well, it's this SEO's dream anyway. You see, my biggest frustration in life is lack of time. It limits the potential of any given hour or day. I sometimes think to myself - sure, I could be running an SEO analysis on this site... OR I could be sitting next to my wife on the couch, eating chocolate and watching Venture Broth...
Whitespark's YOUmoz post "Using mod_rewrite to Convert Dynamic URLs to SEO Friendly URLs" was great for those that use Apache on Unix or Linux, but those of us using .NET and IIS still need to think about how we apply decent SEO principles to our...
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Last night we rolled out our latest Linkscape index update (we call it "index13" internally). From a data perspective we've got a few things wrapped in here that might interest you guys: 53 billion urls (our biggest index to date) 500 billion links Everything crawled within th...
Judging by our analytics and the volume of Q+A regarding mozRank and PageRank in the last couple of months, I'd say a lot of you are applying metrics to your SEO. Given the economy, it's great if you can lay out some hard numbers, connect that to results and make a strong argument for the work that you do. I know we're seeing our SEO business continue to grow, not shrink, even in this ...
There is a lot of talk out there in the blog-o-sphere about how to promote your video on YouTube and how to use YouTube and other 3rd party hosting sites to increase your SEO and get traffic to your site through video content. However, sometimes using a third party service isn't always an option.
The SEOmoz team has been beavering away lately, adding more and more data to Linkscape and chipping away at the coalface of cutting edge R&D with SEOmoz Labs. One of my favourite new toys in the Labs section is “Top pages on domain”. “Top pages on domain” gives you a page by page analysis of your domain (or someone else’s) ordered by the number of linking route domains:
It was just a few short weeks ago that we launched the last index update. And here we are to do it again. Ben's gotten faster at his parts of the update, from 4 or 5 weeks to just two, with me dragging my feet for another week or so. So that's right, we're down...
Hi all, I'm Chas, the lead developer for Blogscape here at SEOmoz. I'd like to share a brief story about finding a semi-hidden link campaign while testing Blogscape this week. I watch the 'Movers and Shakers' feature of Blogscape somewhat obsessively -- both to research Blogscape's quality of data and to k...
I am not in the business of SEO, but a lot of my business comes from the Internet so I feel it is good to know SEO.
After doing SEO and SEM for localized clients, I grew tired of always needing to use Excel and making repeated searches on Google. I hated having a dentist in Nowheresville and trying to figure out all of the nearby towns and major neighborhoods that people might be searching for. For any of those who know what that feels like, these tools are for you:
To encourage webmasters to create sites and content in accessible ways, each of the major search engines have built support and guidance-focused services. Each provides varying levels of value to search marketers, but all of them are worthy of understanding. These tools provide data points and opportunities for exchanging information with the engines that are not provided anywhere else.
If you've been playing around with Linkscape a little, you've probably seen our attempts at creating a lot of new naming conventions for metrics and features that were previously the exclusive realm of web indexing researchers, information retrieval scientists and search engineers. Things like mozRank & mozTrust (mT) have seemed to work out fairly well so far, but our testers and members have struggled a bit more with mozRank (mR) vs. Domain mozRank (DmR) - one is for a page while the other applies to a domain - and been seriously confused about FQDs vs. PLDs. Let's address this issue.