It's virtually impossible to do modern search engine optimization without SEO tools. From keyword research to link building, tools not only make things more efficient, they can uncover data you can't uncover any other way.
For every task, there is often a suite of different tools to choose from. Here at Moz, we offer an all-in-one SEO software solution, but we also enjoy a number of one-off tools for specialized tasks.
Look to the SEO tools listed here for our top recommendations, and check out the latest blog posts below.
The 55 Best Free SEO Tools : When doing professional SEO, paying for premium tools is typically worth it. For some tasks though, a free tool often gets the job done. Here are our favorites.
Free Local SEO Tools That Belong in Your Kit : This post is a goldmine of local SEO tools, and all of them are 100% free.
The Mobile SEO Stack : Tools to Develop a Mobile-First SEO Process: Mobile SEO expert Aleyda Solis shares her own SEO tool stack for performing world-class mobile SEO.
Technical SEO : The Beginner's Guide to SEO: Before you start using SEO tools, it helps to know what problems you are trying to solve. This guide will help.
SEO Tools by Moz : Check out our own tools which include Keyword Explorer, Link Explorer, the MozBar, and more.
To encourage webmasters to create sites and content in accessible ways, each of the major search engines have built support and guidance-focused services. Each provides varying levels of value to search marketers, but all of them are worthy of understanding. These tools provide data points and opportunities for exchanging information with the engines that are not provided anywhere else.
If you've been playing around with Linkscape a little, you've probably seen our attempts at creating a lot of new naming conventions for metrics and features that were previously the exclusive realm of web indexing researchers, information retrieval scientists and search engineers. Things like mozRank & mozTrust (mT) have seemed to work out fairly well so far, but our testers and members have struggled a bit more with mozRank (mR) vs. Domain mozRank (DmR) - one is for a page while the other applies to a domain - and been seriously confused about FQDs vs. PLDs. Let's address this issue.
This morning at SEOmoz, we're having a dev priorities meeting to decide which items in our queue of tools, upgrades and improvements will take priority for the next 45-60 days. For fun, I thought I'd open it up to our community and ask you - what would you most want to see from us in Q1 of 2009: ...
One of my favorite, easy-to-use features in Linkscape is the ability to compare pages and domains side-by-side to see which ones have earned what relative quantities of links. For example, I was curious to see how people linked to SEOmoz (since we're on a .org and I see lots of links to .com). Linkscape to the rescue: ...
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Linkscape is like nothing SEOmoz has ever built before - it includes not only a search engine sized scale index of the world wide web, but a set of unique link popularity metrics and a tool to see links and link attributes. It's our most ambitious project to date and includes billions of points of data and dozens of complex pieces.This thread is designed to be a resource for those us...
Yahoo!, through both Site Explorer and their advanced link search operators, provides the most robust link data currently available on the web. Despite this offering, and in spite of some excellent blog posts and resources on this subject (1, 2, ...
Over the last couple weeks, I've seen some very cool new (and older, but "new to me") tools in the search marketing field that I think are worthy of testing to see if they make a good fit for your organization. I know I don't cover 3rd party tools as much as I should, so to make up, I've got 3 in a row. The first, ...
At their purest for, search engines hope to use the wisdom of crowds to accurately sort pages across the internet. They pay attention to the words a page uses to talk about another page and adds up some numbers. This is obviously a wonderful idea for a system until people figure it out and begin to manipulate it. At this point algorithms become involved to try and detect spam and malicious code an...
Tonight I wanted to look at one of the least-discussed, but most popular set of tools on the web - the browser toolbar. Although toolbars have been around since the mid-1990's, their most dominant era (from the late '90's-early 2000's) could be interpreted as being. I'm not convinced. Obviously, web developers and Internet marketers of all stripes are still heavily invested in toolbar u...
We've been hearing from many of our premium members that while they love the information provided in the guides, q+a knowledge base, discount store, tools, link directory and tips, they're not 100% sure how to utilize it all to help them get more traffic. And, even though we're just a few weeks away from launching some exceptional new services (and a new interface for the premium...
Howdy! We've rolled out a new tool, renamed an old one, and given people the ability to search Q&A. Curious? Read on!
We're rolling out two new features today for our SEOmoz members: the first is a collection of Free SEO Tools for all to use (you just have to have a free seomoz account), the second new feature is an SEO Dashboard for our premium members. Rather than using a ..how do you say.. "keyboard," to tell you about these features, I recorded a screencast so that I could...
I've just put the finishing touches on a new tool that I think is a killer addition to our current arsenal of SEO tools. It's basically a tricked-out version of the "Where's it Rank?" PHP script that I of...
I've added a feature to the Page Strength tool that allows you to do a hard refresh of the data in your report. If you run a report and data is missing try refreshing it and it'll look for factors that were missing and attempt to fetch them again. Please keep the following in mind: Refreshing will only re-fetch data that is missing, n...