SEO Tools

It's virtually impossible to do modern search engine optimization without SEO tools. From keyword research to link building, tools not only make things more efficient, they can uncover data you can't uncover any other way.

For every task, there is often a suite of different tools to choose from. Here at Moz, we offer an all-in-one SEO software solution, but we also enjoy a number of one-off tools for specialized tasks.

Look to the SEO tools listed here for our top recommendations, and check out the latest blog posts below.

The 55 Best Free SEO Tools : When doing professional SEO, paying for premium tools is typically worth it. For some tasks though, a free tool often gets the job done. Here are our favorites.

Free Local SEO Tools That Belong in Your Kit : This post is a goldmine of local SEO tools, and all of them are 100% free.

The Mobile SEO Stack : Tools to Develop a Mobile-First SEO Process: Mobile SEO expert Aleyda Solis shares her own SEO tool stack for performing world-class mobile SEO.

Technical SEO : The Beginner's Guide to SEO: Before you start using SEO tools, it helps to know what problems you are trying to solve. This guide will help.

SEO Tools by Moz : Check out our own tools which include Keyword Explorer, Link Explorer, the MozBar, and more.

Most Recent Articles on SEO Tools

Rewriting the Beginner's Guide Part VIII: Search Engine Tools and Services
Danny Dover

Rewriting the Beginner's Guide Part VIII: Search Engine Tools and Services

To encourage webmasters to create sites and content in accessible ways, each of the major search engines have built support and guidance-focused services. Each provides varying levels of value to search marketers, but all of them are worthy of understanding. These tools provide data points and opportunities for exchanging information with the engines that are not provided anywhere else.

What the Heck Should We Call *.domain.com?
Rand Fishkin

What the Heck Should We Call *.domain.com?

If you've been playing around with Linkscape a little, you've probably seen our attempts at creating a lot of new naming conventions for metrics and features that were previously the exclusive realm of web indexing researchers, information retrieval scientists and search engineers. Things like mozRank & mozTrust (mT) have seemed to work out fairly well so far, but our testers and members have struggled a bit more with mozRank (mR) vs. Domain mozRank (DmR) - one is for a page while the other applies to a domain - and been seriously confused about FQDs vs. PLDs. Let's address this issue.

You've Got 70 Minutes to Vote on this Post
Rand Fishkin

You've Got 70 Minutes to Vote on this Post

This morning at SEOmoz, we're having a dev priorities meeting to decide which items in our queue of tools, upgrades and improvements will take priority for the next 45-60 days. For fun, I thought I'd open it up to our community and ask you - what would you most want to see from us in Q1 of 2009: ...

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Official Linkscape Feedback Thread
R

Official Linkscape Feedback Thread

Linkscape is like nothing SEOmoz has ever built before - it includes not only a search engine sized scale index of the world wide web, but a set of unique link popularity metrics and a tool to see links and link attributes. It's our most ambitious project to date and includes billions of points of data and dozens of complex pieces.This thread is designed to be a resource for those us...

Tool of the Week: Keeping Visitors With Lijit
K

Tool of the Week: Keeping Visitors With Lijit

At their purest for, search engines hope to use the wisdom of crowds to accurately sort pages across the internet. They pay attention to the words a page uses to talk about another page and adds up some numbers. This is obviously a wonderful idea for a system until people figure it out and begin to manipulate it. At this point algorithms become involved to try and detect spam and malicious code an...

14 Popular Browser Toolbars Reviewed - The Worthwhile and the Worthless
Rand Fishkin

14 Popular Browser Toolbars Reviewed - The Worthwhile and the Worthless

Tonight I wanted to look at one of the least-discussed, but most popular set of tools on the web - the browser toolbar. Although toolbars have been around since the mid-1990's, their most dominant era (from the late '90's-early 2000's) could be interpreted as being. I'm not convinced. Obviously, web developers and Internet marketers of all stripes are still heavily invested in toolbar u...

29 Ways to Use SEOmoz's Premium Content for Search Marketing Success
Rand Fishkin

29 Ways to Use SEOmoz's Premium Content for Search Marketing Success

We've been hearing from many of our premium members that while they love the information provided in the guides, q+a knowledge base, discount store, tools, link directory and tips, they're not 100% sure how to utilize it all to help them get more traffic. And, even though we're just a few weeks away from launching some exceptional new services (and a new interface for the premium...

New Features: 10 Free SEO Tools & SEO Dashboard
O

New Features: 10 Free SEO Tools & SEO Dashboard

We're rolling out two new features today for our SEOmoz members: the first is a collection of Free SEO Tools for all to use (you just have to have a free seomoz account), the second new feature is an SEO Dashboard for our premium members. Rather than using a ..how do you say.. "keyboard," to tell you about these features, I recorded a screencast so that I could...

New Page Strength Tool Feature: Refresh Report
O

New Page Strength Tool Feature: Refresh Report

I've added a feature to the Page Strength tool that allows you to do a hard refresh of the data in your report. If you run a report and data is missing try refreshing it and it'll look for factors that were missing and attempt to fetch them again. Please keep the following in mind: Refreshing will only re-fetch data that is missing, n...