SEO Tools

It's virtually impossible to do modern search engine optimization without SEO tools. From keyword research to link building, tools not only make things more efficient, they can uncover data you can't uncover any other way.

For every task, there is often a suite of different tools to choose from. Here at Moz, we offer an all-in-one SEO software solution, but we also enjoy a number of one-off tools for specialized tasks.

Look to the SEO tools listed here for our top recommendations, and check out the latest blog posts below.

The 55 Best Free SEO Tools : When doing professional SEO, paying for premium tools is typically worth it. For some tasks though, a free tool often gets the job done. Here are our favorites.

Free Local SEO Tools That Belong in Your Kit : This post is a goldmine of local SEO tools, and all of them are 100% free.

The Mobile SEO Stack : Tools to Develop a Mobile-First SEO Process: Mobile SEO expert Aleyda Solis shares her own SEO tool stack for performing world-class mobile SEO.

Technical SEO : The Beginner's Guide to SEO: Before you start using SEO tools, it helps to know what problems you are trying to solve. This guide will help.

SEO Tools by Moz : Check out our own tools which include Keyword Explorer, Link Explorer, the MozBar, and more.

Most Recent Articles on SEO Tools

6 Ways PRO Can Add Value in 15 Minutes
Rand Fishkin

6 Ways PRO Can Add Value in 15 Minutes

SEO Tools

I've been hearing from a lot of our PRO members that they feel both overwhelmed and confused by all the offerings in PRO. I know it's tough when there are 30+ pages on which unique types of PRO content exist and even the dashboard doesn't link to all of them (that's our fault for bad organization - I promise it's getting better by the end of summer). Hence, this post is all about what to do in your first 15 minutes inside PRO to get lots of value that can actually move the needle on your SEO actions and search traffic.

Niche Analysis Tool Review
D

Niche Analysis Tool Review

SEO Tools

Easy SEO Tracking Niche Analysis Tool Review Today I want to take a closer look at the tool I created recently - Niche Analysis Tool. To explain it quickly, it is a search engine optimization (SEO) tool which aims to save a lot of time performing basic market research by analyzing keywords and p...

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Dear Internet, Meet Facebook Status Optimizer (Boom, Mind Explodes)
Danny Dover

Dear Internet, Meet Facebook Status Optimizer (Boom, Mind Explodes)

SEO Tools

At SEOmoz, we have always striven to be at the forefront of understanding digital search. As web search has become an increasingly solved problem, some of our researchers have begun to switch their focus from Google to Facebook. Facebook is unique in that it is able to data mine social patterns between real life friends. This is increasingly critical data because as our lives become more busy, ...

7 Ways to Use the Web Developer Toolbar for SEO
Rob Ousbey

7 Ways to Use the Web Developer Toolbar for SEO

SEO Tools

Amongst the plugins I add to any new install of Firefox is the Web Developer Toolbar by Chris Pederick. Obviously, this add-on is chock-full of features that are useful for web developers, but it really does make diagnosing various SEO issues much easier. This list gives the top seven tasks that I find easier, when I have the toolbar installed.

Xenu's Link Sleuth - More Than Just A Broken Links Finder
T

Xenu's Link Sleuth - More Than Just A Broken Links Finder

SEO Tools

There are literally a bazillion SEO tools on the internet (literally!), this post discusses just one such tool; Xenu's Link Sleuth. Many people in the SEO industry are already aware of this tool but many people I've spoken to only treat the tool as a broken link finder. It's so much more than that. This post is aimed at those who haven't heard of it before and those who do use it re...

SEO and Social Media Benchmarking
Rob Ousbey

SEO and Social Media Benchmarking

SEO Tools

This post should help anyone who has to answer questions like "but what does 'mozRank 5' mean?" It carries SEO benchmark data with metrics for around half a dozen sites from ten different niches, followed by social media benchmarks to give an idea of the impact and influence of votes and people on three social media sites.

New Mozbar: An SEO's Dream Come True
Rand Fishkin

New Mozbar: An SEO's Dream Come True

SEO Tools

Well, it's this SEO's dream anyway. You see, my biggest frustration in life is lack of time. It limits the potential of any given hour or day. I sometimes think to myself - sure, I could be running an SEO analysis on this site... OR I could be sitting next to my wife on the couch, eating chocolate and watching Venture Broth...

mozRank and PageRank for Metrics Driven SEO

mozRank and PageRank for Metrics Driven SEO

SEO Tools

Judging by our analytics and the volume of Q+A regarding mozRank and PageRank in the last couple of months, I'd say a lot of you are applying metrics to your SEO. Given the economy, it's great if you can lay out some hard numbers, connect that to results and make a strong argument for the work that you do. I know we're seeing our SEO business continue to grow, not shrink, even in this ...