It's virtually impossible to do modern search engine optimization without SEO tools. From keyword research to link building, tools not only make things more efficient, they can uncover data you can't uncover any other way.
For every task, there is often a suite of different tools to choose from. Here at Moz, we offer an all-in-one SEO software solution, but we also enjoy a number of one-off tools for specialized tasks.
Look to the SEO tools listed here for our top recommendations, and check out the latest blog posts below.
The 55 Best Free SEO Tools : When doing professional SEO, paying for premium tools is typically worth it. For some tasks though, a free tool often gets the job done. Here are our favorites.
Free Local SEO Tools That Belong in Your Kit : This post is a goldmine of local SEO tools, and all of them are 100% free.
The Mobile SEO Stack : Tools to Develop a Mobile-First SEO Process: Mobile SEO expert Aleyda Solis shares her own SEO tool stack for performing world-class mobile SEO.
Technical SEO : The Beginner's Guide to SEO: Before you start using SEO tools, it helps to know what problems you are trying to solve. This guide will help.
SEO Tools by Moz : Check out our own tools which include Keyword Explorer, Link Explorer, the MozBar, and more.
Linkscape has been out for just over 2 months and recently had its first index update. Although it's still in beta (and probably will be for another update or two), I've been using it enough for our client projects that I think it's worthwhile (and high time) to share my personal applications for the tool and its data.
This morning at SEOmoz, we're having a dev priorities meeting to decide which items in our queue of tools, upgrades and improvements will take priority for the next 45-60 days. For fun, I thought I'd open it up to our community and ask you - what would you most want to see from us in Q1 of 2009: ...
I read a lot about what sort of advice to give to SEO clients, how to educate them about what SEO is really about, generating interesting content, etc...but how helpful is that to a client once you are no longer providing them with SEO services? If a client does not have the means with which to perform all of the tasks that you just advised them on, then they will continually need to rely on you for all on-site SEO edits they may wish to make later down the road, once your SEO contract is through. Give them SEO tools that will put their knowledge to good use.
In my last YouMoz entry, I wrote about the use of definition syntax in traffic generation. I expained why one of the pages on my website was garnering so much additional traffic when compared to other pages. We found that a good deal of web searchers were still using the "define:" sy...
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Going through SEOmoz's Indextools analytics recently, I noticed that while the popularity of tools like Linkscape & Trifecta have been growing rapidly, they're still not yet on par with our most popular tool, the Rank Checker:
One of my favorite, easy-to-use features in Linkscape is the ability to compare pages and domains side-by-side to see which ones have earned what relative quantities of links. For example, I was curious to see how people linked to SEOmoz (since we're on a .org and I see lots of links to .com). Linkscape to the rescue: ...
Linkscape is like nothing SEOmoz has ever built before - it includes not only a search engine sized scale index of the world wide web, but a set of unique link popularity metrics and a tool to see links and link attributes. It's our most ambitious project to date and includes billions of points of data and dozens of complex pieces.This thread is designed to be a resource for those us...
Yes, we all know the age of the domain is incredibly important for a website achieving a high search engine ranking. We have all heard it a million times before: ''that website won't perform well in the search engines, no matter how well it is optimised, because the domain is only a couple of months old''. But my question is, ''How important is it? How long does o...
Yahoo!, through both Site Explorer and their advanced link search operators, provides the most robust link data currently available on the web. Despite this offering, and in spite of some excellent blog posts and resources on this subject (1, 2, ...
For the last two years, SEOmoz's Page Strength tool has been one of our most popular features. Using data collected from sources around the web, it aggregates, measures and scores a page based on its relative popularity and importance. But, it's always had one huge flaw - not everything on the web is a page. Back in January of this year, we concepted out a method to fix this missing pie...
Over the last couple weeks, I've seen some very cool new (and older, but "new to me") tools in the search marketing field that I think are worthy of testing to see if they make a good fit for your organization. I know I don't cover 3rd party tools as much as I should, so to make up, I've got 3 in a row. The first, ...
SEOmoz isn't perfect. We, like a lot of other websites, do occasionally experience down time. It's part of the the uglier side of running a server. A lot of your time is spent maintaining things that break, tool scripts that get too rowdy and nock over furniture and the sudden influx of traffic that happens with a Digging. The "is the site up?" question can fly ar...
At their purest for, search engines hope to use the wisdom of crowds to accurately sort pages across the internet. They pay attention to the words a page uses to talk about another page and adds up some numbers. This is obviously a wonderful idea for a system until people figure it out and begin to manipulate it. At this point algorithms become involved to try and detect spam and malicious code an...
Do Search Engines Give Preference to Certain TLDs (Top Level Domains) Than Others? This question has been circulating around SEO circles for some time now. SEOs are always looking for “white hat” methods to improve search engine rank placement (SERP), and so naturally one of the questions we ask concerns preferential treatment of TLDs. The general consensus amo...