It's virtually impossible to do modern search engine optimization without SEO tools. From keyword research to link building, tools not only make things more efficient, they can uncover data you can't uncover any other way.
For every task, there is often a suite of different tools to choose from. Here at Moz, we offer an all-in-one SEO software solution, but we also enjoy a number of one-off tools for specialized tasks.
Look to the SEO tools listed here for our top recommendations, and check out the latest blog posts below.
The 55 Best Free SEO Tools : When doing professional SEO, paying for premium tools is typically worth it. For some tasks though, a free tool often gets the job done. Here are our favorites.
Free Local SEO Tools That Belong in Your Kit : This post is a goldmine of local SEO tools, and all of them are 100% free.
The Mobile SEO Stack : Tools to Develop a Mobile-First SEO Process: Mobile SEO expert Aleyda Solis shares her own SEO tool stack for performing world-class mobile SEO.
Technical SEO : The Beginner's Guide to SEO: Before you start using SEO tools, it helps to know what problems you are trying to solve. This guide will help.
SEO Tools by Moz : Check out our own tools which include Keyword Explorer, Link Explorer, the MozBar, and more.
Over the last couple weeks, I've seen some very cool new (and older, but "new to me") tools in the search marketing field that I think are worthy of testing to see if they make a good fit for your organization. I know I don't cover 3rd party tools as much as I should, so to make up, I've got 3 in a row. The first, ...
SEOmoz isn't perfect. We, like a lot of other websites, do occasionally experience down time. It's part of the the uglier side of running a server. A lot of your time is spent maintaining things that break, tool scripts that get too rowdy and nock over furniture and the sudden influx of traffic that happens with a Digging. The "is the site up?" question can fly ar...
At their purest for, search engines hope to use the wisdom of crowds to accurately sort pages across the internet. They pay attention to the words a page uses to talk about another page and adds up some numbers. This is obviously a wonderful idea for a system until people figure it out and begin to manipulate it. At this point algorithms become involved to try and detect spam and malicious code an...
Do Search Engines Give Preference to Certain TLDs (Top Level Domains) Than Others? This question has been circulating around SEO circles for some time now. SEOs are always looking for “white hat” methods to improve search engine rank placement (SERP), and so naturally one of the questions we ask concerns preferential treatment of TLDs. The general consensus amo...
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There are so many twists and turns when it comes to SEO (search engine optimization). The holy grail of PR or page rank is the quest of many. Is my niche to narrow? If I build will anyone come or notice? What happens is if the best laid plans are lost in a sea of Zeros and Ones? No one can guarantee that their methods are full proof. There are all types of me...
I am a new SEOMoz premium member, and I have just been absolutely LOVING all the great tools! I especially like the Term Targeting tool, and I've used it on my personal site with striking success. I had no idea how un-targeted certain pages were! And other pages I thought they were targeting certain keywords, come to find out, really weren't. After revising a few pages according ...
It was a balmy 85 degrees (30 C), on this late Friday afternoon as I arrived in the Dominican Republic's, bustling capitol city of Santo Do...
Hi all, Awhile back I asked a question in the Q & A for premium members, searching for a tool to effectively keep track of the position of different keywords across multiple projects; at the time, there was no solution. The good news, I’ve found one and after 30 Days trial, it’s almost all positive. The program I’m using is called Advanced Web Ran...
Tonight I wanted to look at one of the least-discussed, but most popular set of tools on the web - the browser toolbar. Although toolbars have been around since the mid-1990's, their most dominant era (from the late '90's-early 2000's) could be interpreted as being. I'm not convinced. Obviously, web developers and Internet marketers of all stripes are still heavily invested in toolbar u...
So before you read this post - be sure of two things. The first, I'm no SEO blackhat so I could be wrong about this (or i may just have missed something) and 2) I'm just making SEOmoz aware of this issue and inviting members of the community to help me get my head round whether this is gameable or not.The backlink analysis tool from SEOmoz is great, exremely usef...
We've been hearing from many of our premium members that while they love the information provided in the guides, q+a knowledge base, discount store, tools, link directory and tips, they're not 100% sure how to utilize it all to help them get more traffic. And, even though we're just a few weeks away from launching some exceptional new services (and a new interface for the premium...
Admittedly, I'm a bit of a stats junkie. I can't get enough of those deliciously tasty tracking metrics to see how a site performs in the search engines, the blogosphere, the news, etc. If I could, I'd do like the NSA and record every conversation everywhere on the planet and audio scan for mentions of "SEOmoz" (update - the NSA has asked that I note that they do not record every convers...
Howdy! We've rolled out a new tool, renamed an old one, and given people the ability to search Q&A. Curious? Read on!
Most of us have use the SEOmoz keyword difficulty tool at one time or another. I became curious today as I was running some reports that I expected very high competition from and yet I still didn't break 91%. Intrigued, I ran a report on something that should easily break 91%. "Car" returned a 76% difficulty. Going for the gold I ran a report on the most competitive term I ...