It's virtually impossible to do modern search engine optimization without SEO tools. From keyword research to link building, tools not only make things more efficient, they can uncover data you can't uncover any other way.
For every task, there is often a suite of different tools to choose from. Here at Moz, we offer an all-in-one SEO software solution, but we also enjoy a number of one-off tools for specialized tasks.
Look to the SEO tools listed here for our top recommendations, and check out the latest blog posts below.
The 55 Best Free SEO Tools : When doing professional SEO, paying for premium tools is typically worth it. For some tasks though, a free tool often gets the job done. Here are our favorites.
Free Local SEO Tools That Belong in Your Kit : This post is a goldmine of local SEO tools, and all of them are 100% free.
The Mobile SEO Stack : Tools to Develop a Mobile-First SEO Process: Mobile SEO expert Aleyda Solis shares her own SEO tool stack for performing world-class mobile SEO.
Technical SEO : The Beginner's Guide to SEO: Before you start using SEO tools, it helps to know what problems you are trying to solve. This guide will help.
SEO Tools by Moz : Check out our own tools which include Keyword Explorer, Link Explorer, the MozBar, and more.
I've added a feature to the Page Strength tool that allows you to do a hard refresh of the data in your report. If you run a report and data is missing try refreshing it and it'll look for factors that were missing and attempt to fetch them again. Please keep the following in mind: Refreshing will only re-fetch data that is missing, n...
As promised the Crawl Test Tool has been released to the public. I wrote a blog entry about this about a month ago which highlighted some of the features of the tool, but in a nutshell this is what it does: This tool helps quickly diagnose search engine crawling issues on your website...
As the importance of Search Engine Optimisation gets home to the masses the amount of good high quality search engine optimised sites increases. The potential profit margins of a good SEO site heavily outweigh the margins of a successful PPC campaign. Eventually every man and his dog will have a good high quality, relevant search engine optimised website. Adding that to the fact that Goo...
Hey everyone, I've been learning all about Open Search technology lately and thought I'd whip up a cute Page Strength SEO Tool search plugin for Firefox/Internet Explorer before I'm onto another topic; for your information, it supports Firefox 2, Internet Explorer 7 as well as any compliant OS clients....
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I needed a tool that quickly tells me what page of search results a URL ranks on for a specific keyword. It didn't need any advanced features or complicated options, just something where if I was visiting a page I could hit a button and instantly find out where it ranks for a keyword. I threw together a quick PHP script that does exactly this, including a browser button so I can ...
Except for those lucky few who use SEO to make huge amounts of money for themselves on a daily basis, most of us have to deal with clients - either internal & extarnel. And a large part of dealing with those clients is about managing their expectations. Often people who ...
It appears that the overture bid tool is finally gone (for real this time). The information from this tool is used in our own Keyword Difficulty Tool, so now I'm looking for an alternate source of similar data. Previously the overture bids accounted for around 12% of your keywor...
Since domain purchasing has become a major part of SEO (some would say it always has been), and considering how valuable expiring domain names can be, I figured dredging up Mike Davidson's old post on the subject was worthwhile: So if do...
Admitedly, this is an ambitious list, but it's also a worthwhile one. Below, I've attempted to lay the foundation for every piece of website data available to marketers, researchers and the curious. Competitive analysis experts, welcome to data paradise: Technical Data IP Address - via DomainTools Search...
In the next 6-8 weeks, SEOmoz is looking to launch a link popularity measurement tool. The gold standard in our industry has long been MarketLeap's classic link popularity checker, but over the last few years, it's become less powerful and relevant. Our goal with this new tool will be to allow users to compare link numbers from seve...
On top of del.icio.us/popular today is - 103bees Search Term Analytics, a tool that claims to help: Explore your Long Tail of search and learn about all keyword combinations that actually work for your pages Find out what keywords to use in optimized new content to attract more visitors ...
It's been a week since we launched the Page Strength SEO tool and I'd like to give an update on how things went and what lies ahead. First off, I'd like to apologize for the downtime on thursday morning. The tool launched last monday and received a fair amount of traffic that lasted through wednesday. Thursda...
Yes, it really is butt-kickin'. The Page Strength Tool is designed to replace the often inaccurate and infrequently updated Google PageRank score in the toolbar. Sure, we don't have access to nearly the amount of data they do and we're not purporting this to be 100% accurate or even a perfect metric for relative importance (though, in ...
Another site that plugs into del.icio.us - similicious provides data about the folks who've tagged your site. For example, with SEOmoz, it shows that taggers also found sites like A List Apart, Particle Tree, and 24 Ways interesting. It's a good way to ...