Do Social Signals Drive Traffic?
Are Likes, +1s, and Tweets really driving traffic? I ran a couple of correlation studies to find out. The impact of Google +1s may surprise you.
Social Media
From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
Most Recent Articles on Social Media
Tracking the KPIs of Social Media
Social media receives a massive amount of attention on the web and attracts a great deal of interest from marketers, too. The primary complaint of those who invest seems to be consistent: it's hard to measure the impact to the bottom line. On this point, I must concede - while social's an exciting new area for online marketers, its value isn't always commensurate with the effort required and even when it is, it's tough to prove that point to clients or executives asking for justification.
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The Convergence of Search and Social Media
Search vs. social seems to be the battle of the decade. And while I don't believe that search engines will soon become extinct at the hand of social media, it is true that more and more people are finding content through social media. What this shift comes down to is a simple case of credibility.
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Data: Identify Yourself Authoritatively for More Followers
For more data on social media and busting of unicorns-and-rainbows social media myths, be sure to register for the Science of Social Media webinar. This webinar is actually going to be certifed as the largest online marketing seminar ever by the Guinness World Records folks. The easie...
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5 Tips for Meeting Online Friends IRL
Sometimes, social media can be anything but social. In honor of Mozcon, I offer 5 tips for turning online connections into IRL relationships.
Social Media isn't About Getting @randfish to Retweet You!
The more integrated the social web becomes integrated into the search rankings the more we need to understand how to increase our brand on the social web. Let me get this straight is as important to influence social media influencers as it is to be an influencer yourself. Developing social media influence isn't about how many times you can get @randfish to retweet you as it is how often he asks...
How To: Win Tweets and Influence Search Engines with PayWithaTweet
PayWithaTweet (hereby known as PWaT) is a service that enables web publisherss to give visitors content in exchange for a Tweet or facebook share. In this post, I will share...
Google+ in 15 Minutes a Day
Just when you thought you had your social media addiction under control, along comes Google+. Here's how to manage it in 15 minutes a day.
Experiments on Google+ and Twitter Influencing Search Rankings
Do tweets still effect rankings? How about Google+? The mystery began on July 3rd when Google Realtime Search went dark. The next day we learned the underlying cause to be Google loosing access to...
The New Google Social Network - Google+
Last night I got my first look at Google+, I spent just over three hours diving in a playing with all the features they have to offer. For those of you who already have access, please share you thoughts in the comments and those without access, enjoy this preview and share your thoughts on what this new social network could mean for SEO.
Social Media Fan Base - To Buy or Not to Buy
With the recent explosion of Social Media and its increase in use for Internet Marketing techniques, a new type of 'branding' is starting to take center stage. 'Buying Fans' for social media platforms like Facebook is quickly rising in the search engines. On the other end of the spectrum, the debate as to whether its worth it or useful is also on the rise. The real question here is, is it cross...
4 Facebook Marketing Tactics You Might Not Know About
So you think you have Facebook all figured out. You have your fan page with a couple custom tabs set up, you've started an ad campaign and every one of your products on your site has the "like" button installed (which increases revenue). Easy peasy, this Facebook stuff i...
How to Build a Great Contest
A few weeks ago I launched my very first contest on one of my various french websites. My objective was to increase my Facebook fans, Twitter followers, newsletter signups and improve the notoriety of my website. The contest is now over and I've had time to analyze the results and I must say I am quite impressed! It took me quite some time to plan out my contest. I read all the blog...
Social Link Anatomy- Understanding the Value of a Social Link
This is a follow up to my previous YOUmoz post on understanding the value of a link. Because of the positive feedback from that post as well as new research emerging from SEOMoz regarding social media's effect on SEO, I've decided to expound on social links. When Rand posted his data and findings of ...