Social Media

From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.

We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.

Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.

How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.

How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.

Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.

Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.

Most Recent Articles on Social Media

Life Interrupted By Social Media?
InvestisDigital

Life Interrupted By Social Media?

Feverishly tweeting at all hours of the day? Check your Facebook page before you go to bed and first thing when you wake up? Addicted to social media? You're not alone. A recent Retrevo Gadgetology Report asked avid social media users questions like when, where, and how much they spend on social networking sites...and the information may just surprise you. ...

Using Twitter as a Sitemap
J

Using Twitter as a Sitemap

Introduction Almost since the beginning of Twitter SEO experts have been speculating how Twitter can help them in their SEO projects. The most obvious usage - direct link building - was rejected immediately because of nofollow tags that were added to all external links. The only thing left was using it for ...

Is Social Media ROI Unmeasurable?
Dr. Peter J. Meyers

Is Social Media ROI Unmeasurable?

I'm reporting live from Pubcon Las Vegas this week, along with some of the SEOmoz team. To be honest, we’ve struggled a bit with how to cover the conference here on the blog. As someone who only hits a couple of conferences per year, I know how annoying it can be to have to hear how great an event is that you already regret not being able to go to. On top of that, sometimes information that seem...

Level Up Your SEO Skills With Our Free Training

Moz Academy Training

Complete courses to master SEO basics

Keyword Research Master Guide

Learn Keyword Research like the pros

Guide to SEO Competitor Analysis

Win rankings and traffic from your competition

Do Twitter Accounts Need Scale?
David Iwanow

Do Twitter Accounts Need Scale?

My Twitter account has close to 1000 followers, which is not an amazing number but still a decent enough to have an effect on referral traffic patterns (and it's a nice, even figure). So what benefit is 1000 followers to your site if you don't tweet or promote your site directly? I'm not a full-time Twitter guru, and have other accounts that I manage on behalf of clients that generate more interest, so my thought is with my own account how much traffic would I get out of people visiting my site via my profile link because they wanted to learn more about my agency? This is different to a number of Twitter accounts who actively tweet and encourage people to visit their website. I need to know the value of that profile URL for my agency.

How To Make Your Offline Presence Work For You Online
L

How To Make Your Offline Presence Work For You Online

I was recently working on a social media strategy for a popular city newspaper and it got me thinking about the benefits a business can get from a well-thought out crossover between its offline and online presence. I've tried to write this post so that it's useful for any sized business that has some kind of offline presence, from a shop, through a publication to any kind of offline advertising or PR. If you're spending money offline, you should consider how that investment can be taken advantage of online.

Die Digg-Bar Die, Die!  (or Should You Kill the Digg Bar on Your Website)
pbhj

Die Digg-Bar Die, Die! (or Should You Kill the Digg Bar on Your Website)

You'll have noticed that Digg has recently added the Digg-bar as a central feature, if not the main feature of their social media website. TechCrunch's discussion has a good range of comments from all sides. Having read a few such discussions, used Digg and developed a frames jail-break plugin to release my pages from Digg's grip, I thought my first YOUmoz post was due with my reflections on the use and abuse, hits and misses of the Digg-bar.

Social Media and Ethics for Small Businesses
A

Social Media and Ethics for Small Businesses

I would like to see some more discussion about Social Media Rules and Ethics. I work for a small company which is open to social media, but we don't entirely get it. We attempted a social media campaign last year, but after a few months of work it slowly fizzled into just me posting a few pictures on Flickr every week. One of the major problems has been knowing when and where we could actually promote our products. We thought we were playing by the rules, but a few sites/people called us out as marketers.

Twitter is Email Marketing 2.0
D

Twitter is Email Marketing 2.0

There still seems to be hesitation by some industry professionals to jump on the Twitter bandwagon because they don’t yet understand its value. They don’t see a bottom-line altering reason to devote manpower and resources into building up Twitter followers and starting to tweet. While the uses of Twitter are as varied as the number of members, to those professionals, I would like to present the case that Twitter can be considered and used as Email Marketing 2.0.

Viral Marketing Tips and Examples
Dan Petrovic

Viral Marketing Tips and Examples

Viral marketing. We've seen it, enjoyed it, passed it on, and thought, “I could do something like this for my clients.” Most of us, however, do not pass the “I could” stage while others experiment with varying degrees of success. One thing is for sure, a well-executed viral marketing campaign can have a profound effect on traffic and branding. This post will reflect on main characteristics of successful campaigns and cover observations with two successful viral content experiments.