From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
Have you ever been a part of a community and wondered, “How does it all happen?” Well today is your lucky day! In the spirit of TAGFEE, I've decided to lift the Moz hood and show you what it takes to manage a large community. In fact, this is just the first post in a series of posts on Community...
Social media is a mess. There’s Facebook which now has over 800 million registered users, Twitter with over 300 Million registered users, Google+ who has some insane growth potential, Tumblr who’s traffic has almost doubled in 2011 and who pulled in more than 17 million unique visitors (US) in November 2011, and so on. The list goes on and on. The internet is filled with so many different social outlets who seem to rise in fall every day. So, as a business, where should you invest your time and money?
Being nice doesn't have to mean you have an ulterior motive. But if it does, that's OK. Ever since the Great Diet Coke Delivery that Charles made to my office, folks have been buzzing. I've watched the comments on Charles' YouMoz post regarding the whole adventure, and there are three schools of thought:
When was the last time you were asked, “So what’s our average growth rate on Facebook?” Err... Whether it’s a client, a boss, or the CEO of the company, you get questions like this. Ok so perhaps you’ve never heard this exact question, but I can pretty much bet that you’ve heard something similar. They want to know how your social media efforts are...
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Google Plus traffic reported to be down by 60% - Really? We all have heard the news that Google Plus is not developing as some people think it should. The Daily Mail even reported "Traffic plunges for Google+ as 60% of users log off". The newspaper based it's piece on a report by analytics firm Chitika, who thinks that the launch of Google Plus into public beta has been a failure.
Earlier this year I attended LinkLove New Orleans a search conference put on by Distilled and SEOMoz and learned a lot of advanced SEO tactics. One of the things that really piqued my interest at the conference was Rand mentioning that retweets can affect rankings and he mentioned a post on his blog for further reading. He stressed that this was a preliminary finding and that...
Your epic blog post is finally done, but you can't publish it until morning. Now what? Here are 5 ways to get your social network in gear before you send that link.
Google Plus is Google's latest attempt at building an explicit social graph that they control, but Google has been building out an implicit social graph for quite some time. This graph is still relatively naive compared to the maturity of the link graph, but search engines continue to develop this graph. Since it is already directly influencing rankings, and its value will increase, it&r...
About two weeks ago I gave a talk at Pubcon titled, "Global Social Media Signals For SEO". During the end of the talk I briefly mentioned several techniques used to "game" social signals. Afterwords it was apparent that many were interested to learn more about gaming these signals. So without further ado, I would like to talk more about how to game social media signals.
Illustrated London News has a 170 year history as a content and print company. Recently we made the obvious move to bring one of our print publications online - PODIUM an intelligent view of sport. Read how I decided to abandon the un-loyal scraps of long-tail search and to Design for Social.
A big complaint I hear in the SEOmoz Q&A forums, and in the industry in general, is from SEOs that have clients that sell boring things that they believe cannot be adapted for Social SEO Campaigns. Those poor SEOs that are tasked with promoting key words like "buy door hinges online", "junk removal smallville" and "personal injury claims".
Facebook and Twitter are portrayed as the arch nemeses of Google, when in reality, these new social forces will save Google's search engine by allowing its results to become exponentially better. It will restore everything the Internet was meant to be--a democracy. The Internet lacks democracy. As an SEO and small business advocate...
There are no doubts that Facebook has been successful in building synergies between what they provided online and what users wanted to do in real life. It has created such an ecosystem that now Businesses, large and small, are actively working out strategies to reach out and engage with users.
One of the most frequent questions clients ask me regarding Twitter is "how many clicks will I get?" Despite the numerous SEO (and other marketing) benefits of Twitter, most of my small business clients just want traffic in return for their time spent tweeting. More than how many clicks to expect, clients want to know if there are factors that can lead to more clicks. ...