From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
Over the past few years, the topics I've researched, written, and spoken about have evolved. One of the most common questions I'm still asked is about the relationship between social media sharing and SEO performance.
There's been a lot of buzz around Facebook's Promoted Post feature over the past few months. I've read several blog posts (the HasOffers post was great) who have tried testing the effectiveness of Promoted Posts vs Facebook's Sponsored Story ads, and thought it would be interesting to do a similar test here at SEOmoz.
When we get into the truth of how much time and effort goes into the actual work of raising a client's web visibility--that it’s an ongoing process that will require them to generate content and build relationships--we often see some reluctance. To combat that reluctance, we’ve put a lot of thought into how we conduct and explain our particular version of content marketing.
Ever since the launch of Pinterest, they've had a problem with spammers taking advantage of the site for monetary gain. While this happens in every social network, it seems that Pinterest has taken it upon themselves to combat the spammers in a rather secretive way.
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We thought it would be a good idea to conduct a study into the quantity of socially active traffic that a selection of our client sites receive. Our intention was to reveal some actionable data about the potential for social engagement and the importance of promoting a social presence on-page.
By dumping Facebook, GM’s doing it wrong GM made a huge stink this week when they pulled their $10 million Facebook advertising budget. They’re doing it wrong. And you can learn some valuable lessons from their mistake: Facebook is the best display adve...
The day Google+ opened up brand pages, I anxiously refreshed my Gmail inbox all day long until I finally got the email inviting me to create a company page. I knew that by creating the page under my personal account that I’d be the only one able to manage it for the near future. But I really didn’t care; I was just so giddy to get the page set up. Remember that feeling? I...
In last week's article on the SEOmoz blog about Pinterest I compared the up and coming social network to the old Digg. Little did I know that with one change in the algorithm earlier today they would actually become the old Digg.
When I was first introduced to Digg in 2007 I didn’t leave the computer until I absorbed every piece of information that Kevin Rose made available to me. When I switched over to Reddit in 2008, I found the content even more enthralling and gave out upvotes until my fingers bled on nearly ever subreddit. A little over 2 months ago my girlfriend, Alaina was on her laptop on the couch tota...
I find Twitter the most essential social media tool for Internet Marketers on many levels, mainly because of its search API. Unlike Facebook's and Google Plus's non-existent search options, Twitter makes it easy to go through the huge amounts of updates being published every minute and find those which are relevant (and important) to your brand.
For Social Media Week, I wanted to write a case study on one of the hot trends in SEO and online marketing – gamification. Searches for ‘gamification’ have increased 250% since the beginning of 2011 (shown below). Gamification isn’t just a buzzword for the SEO industry, agencies like Badgeville and Bunchball are incorporating it into the online marketing strategies for many international companies and brands.
Recently, Susan G. Komen pulled some funding for Planned Parenthood, and the internet exploded in disgust. Some people responded maliciously by supposedly hacking their site.
Google+ has crept into SERPs near you. From getting hyper-personalized results popping up everywhere to recommending people to follow or showing you results you've +1'd or posts you've made, Google+ isn't giving you the choice to ignore it. Instead, embrace the win-sparkle of personalization.
As you have probably heard, web video is now massive and you need to be doing it otherwise your business is going to fail fail fail! OK, so that’s not really going to happen, but scare tactics aside there is great opportunity through integrating video content into your marketing plan.