From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
When we get into the truth of how much time and effort goes into the actual work of raising a client's web visibility--that it’s an ongoing process that will require them to generate content and build relationships--we often see some reluctance. To combat that reluctance, we’ve put a lot of thought into how we conduct and explain our particular version of content marketing.
The day Google+ opened up brand pages, I anxiously refreshed my Gmail inbox all day long until I finally got the email inviting me to create a company page. I knew that by creating the page under my personal account that I’d be the only one able to manage it for the near future. But I really didn’t care; I was just so giddy to get the page set up. Remember that feeling? I...
In last week's article on the SEOmoz blog about Pinterest I compared the up and coming social network to the old Digg. Little did I know that with one change in the algorithm earlier today they would actually become the old Digg.
When I was first introduced to Digg in 2007 I didn’t leave the computer until I absorbed every piece of information that Kevin Rose made available to me. When I switched over to Reddit in 2008, I found the content even more enthralling and gave out upvotes until my fingers bled on nearly ever subreddit. A little over 2 months ago my girlfriend, Alaina was on her laptop on the couch tota...
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
I find Twitter the most essential social media tool for Internet Marketers on many levels, mainly because of its search API. Unlike Facebook's and Google Plus's non-existent search options, Twitter makes it easy to go through the huge amounts of updates being published every minute and find those which are relevant (and important) to your brand.
For Social Media Week, I wanted to write a case study on one of the hot trends in SEO and online marketing – gamification. Searches for ‘gamification’ have increased 250% since the beginning of 2011 (shown below). Gamification isn’t just a buzzword for the SEO industry, agencies like Badgeville and Bunchball are incorporating it into the online marketing strategies for many international companies and brands.
Google+ has crept into SERPs near you. From getting hyper-personalized results popping up everywhere to recommending people to follow or showing you results you've +1'd or posts you've made, Google+ isn't giving you the choice to ignore it. Instead, embrace the win-sparkle of personalization.
As you have probably heard, web video is now massive and you need to be doing it otherwise your business is going to fail fail fail! OK, so that’s not really going to happen, but scare tactics aside there is great opportunity through integrating video content into your marketing plan.
Have you ever been a part of a community and wondered, “How does it all happen?” Well today is your lucky day! In the spirit of TAGFEE, I've decided to lift the Moz hood and show you what it takes to manage a large community. In fact, this is just the first post in a series of posts on Community...
Social media is a mess. There’s Facebook which now has over 800 million registered users, Twitter with over 300 Million registered users, Google+ who has some insane growth potential, Tumblr who’s traffic has almost doubled in 2011 and who pulled in more than 17 million unique visitors (US) in November 2011, and so on. The list goes on and on. The internet is filled with so many different social outlets who seem to rise in fall every day. So, as a business, where should you invest your time and money?
Your epic blog post is finally done, but you can't publish it until morning. Now what? Here are 5 ways to get your social network in gear before you send that link.
Google Plus is Google's latest attempt at building an explicit social graph that they control, but Google has been building out an implicit social graph for quite some time. This graph is still relatively naive compared to the maturity of the link graph, but search engines continue to develop this graph. Since it is already directly influencing rankings, and its value will increase, it&r...
About two weeks ago I gave a talk at Pubcon titled, "Global Social Media Signals For SEO". During the end of the talk I briefly mentioned several techniques used to "game" social signals. Afterwords it was apparent that many were interested to learn more about gaming these signals. So without further ado, I would like to talk more about how to game social media signals.
Illustrated London News has a 170 year history as a content and print company. Recently we made the obvious move to bring one of our print publications online - PODIUM an intelligent view of sport. Read how I decided to abandon the un-loyal scraps of long-tail search and to Design for Social.