From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
Why we Tweet A good SEO strategist understands the importance of Social Media in everyday link building and branding techniques. But sometimes finding the time to do it can be a tough task in its self. You may not have time to tweet, but you know that it is vital and also free. In this article I am going to show you how to put your tweets on auto-pilot, to increas...
Facebook's had an incredible run for the last 6 years: source Twitter's had a remarkable 4 years under their belt:...
Hi, fellow mozzers. Today I want to share some of my experience digging into social service called Squidoo. I'm sure many of you have met some recommendations to use this service for link building or online promotion, but I've never seen any good overview of this service from a SEO perspective. What is it, anyway?...
With the official confirmation from Google and Bing that tweets are being used as one of many ranking factors, it’s only natural that marketers will be seeking insight on how they are measuring ‘so...
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If you think of web marketing as a recipe, and search and social media as two of many different ingredients performing different roles, you can understand why this one-line infuriated the SEO community so last month.
As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link graph). ...
You may have seen the recent string of posts about SEO vs. Social Media, starting with this effective, but poorly argued controversy-bait, which was excoriated by Elysia Brooker and ...
As marketers, many of us leverage Twitter as a direct traffic tool - sharing URLs via the service to encourage clicks and visits to help increase awareness, branding and possibly drive some direct actions (singups, sales, subscriptions, etc). But, from what I've seen and experienced, not many of us spend time thinking about how or taking action to improve the CTR we get from the links we t...
Why Facebook Likes are not replacing Links anytime soon… - A look past the hype, and why Facebook should buy Digg, Reddit, and other Tier 2 Search Aggregators to compete with Google. 1) You cannot reference a "Like" in a blog post; if you want to give credit to a blogger or a website the most efficient way is to link to them (or vote f...
One of the best ways to develop users’ engagement is through online community of target audience. Users’ engagement leads to repeated visits. Repeated visits lead to brand retention. Brand retention leads to brand loyalty and brand loyalty leads to more sales and leads. So if you want to increase your sales, leads or brand loyalty then you need to engage with your target audience. A...
Hi there folks! Today we are going to take a look into Foursquare and, more specifically, we're going to check out how to use it for events and conferences and uncover some of the answers to the questions that aren't as easily avilable through the Foursquare site. Quick Background on Foursquare So, we're no...
Today, I want to share two pieces of advice that are particularly useful to certain types of business - and will be exceptionally quick to implement. I've also created a free download that might help some people implement one of these ideas even more quickly.
What is SEO? We all know SEO stands for Search Engine Optimization, but why does SEO exist? Why do so many people spend 40 hours or more a week devoting themselves to SEO? Why do companies list SEO as a marketing strategy, and hire in-house SEOs or agencies to optimize them for search? The reason is simple- search drives traffic online. No website...
Last week SEOmoz released its fantastic new SEO web app to a rocky, yet entertaining start. And while most of us typically think of SEOmoz as, well, a SEO company, a few anecdotes from their most recent launch show how the Mozzers are pretty good at online PR, branding and reputation management as well. Today's post s...