From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
This past Tuesday night (and, eventually, Wednesday morning), Rand and I sat down and "wrote" a post that we were quite sure was rather amusing. Admittedly, posting to a widely read SEO blog after getting little sleep and consuming three beers and two cocktails isn't advisable. We were, however, relatively sure we were on to something good.
If you are involved with internet marketing for more than five minutes you will inevitably hear someone preach about the power of Digg. It is funny how hard people work for their 15 minutes of fame. Yes, if you make it on the homepage your website will receive hundreds of thousands of views in a single day. Yes the links it provides will help your search rankings. And yes the ...
Here's the deal: I build links. I build a lot of them - tens of thousands every month. How do I do this? I create fun online quizzes and then provide HTML code with quiz scores that bloggers and website owners can embed on their own sites. A good example is this widget, which tells you if you talk too much in your blog, or ...
For today's Social Wednesday, I thought I'd share an interesting case study. My boyfriend works for Payscale, a salary and compensation information website (hey, he's my boyfriend, so I gotta throw them a good link). One day while I was at work, Jason (aka Manstery Guest) IM'd me and told me about this neat...
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I don't watch much television. It's silly really. I bought a big flat screen HDTV DVR OMG WTF television before I could really afford such things and I only regularly watch two shows. Tonight, one of my two shows will go off air for the last time, leaving me with only American Idol, which I encourage you all to link to from now on as American Idle (and al...
Caught during a moment of extreme moral ineptitude on Saturday, I did the unthinkable. I signed up to Twitter. I felt like a fourteen seventeen year old who's been thinking about sneaking into the parents' booze cabinet with her friends and finally makes the decision to pick the lock. I felt bad immediately, especially given ...
On March 04, 2008, the internet community saw the culmination of the world's most successful video marketing campaign. With 80 million views in 2 months, Clarus Bartel's homemade music video dethroned the Evolution of Dance as the most viewed video of al...
"Avoid tricks," Google says, "intended to improve search engine rankings." Of course, they don't mean it, or else we'd all be out of a job. When we explain what we do to people, we tend to use words like "tactics", "methods" and "strategies." The Search Engine Strategies Conference and Expo is currently taking place in London. Search Engin...
For those of you unfamiliar with the hissy fit going on over at Digg the past couple weeks, I point you to Tamar Weinberg's handy recap. In a nut shell, Kevin Rose (Digg founder who really needs to be featured on this site) announced some algorithm changes o...
There has been plenty of discussion about the stories that become popular on Digg. However, these posts don't actually help the submitter that much. Do 'Microsoft' stories hit the front page frequently because there are a lot of stories submitted about Microsoft or because Diggers love Microsoft?I think it is much more useful to look at the statistics behind what does a...
If you've ever had a small to medium sized website have an incredibly popular outing at Digg, the following story is probably quite familiar. Many months later - seven, in this case - the referrals from Digg, whilst having dwindled to very few, keep rolling in on a somewhat regular basis. You didn't think much of it, because you'd become accustomed to seeing that page or those pages get Digg, Stum...
While this is not meant to count as our weekly social media post (Wasabi Wednesday, if you will), I'm pleased to set free our newest directory. Added to our Premium Content, the Social Directory is lists social media sites that can help you accomplish one of three things: allow direct outbound links, provide profiles that rank well in search engines, or serve as great places to promote link-worthy...
Aditya Mahesh from BlogOnExpo, an online blogging & web conference done through video and podcasts, asked us to contribute a segment on social media. Last week, Scott and I took nearly an hour of filming time (and Scott contributed many hours of editing) to create a 15 minute long presentation on the principles of social media marketing: ...
Last week in Whiteboard Friday: Why Your Viral Content Isn't Working, I covered the importance of creating content that goes beyond just reaching the top of social media portals into the realm of attracting coveted high value links as well. Today, as promised, I'll share the big separations between th...