From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
Social Media marketing can be likened to herding cats or catching greased pigs – there are so many sites, so many activities, and so many connections to be made. Where do we focus, and why? Can we manage social media marketing? By developing processes, the marketer can more easily share the work across a team of individuals, make documented improvements over time, and help sel...
Howdy SEOmoz fans! It is an overused practice to start from some "shocking" stats and dissertate on how Facebook is powerful and important for business. I will just consider you all know what is Facebook and how cool i...
Like most in the SEO community, I’m always looking for ways to improve content for my clients. Whether it’s a website, blog, or a press release, there is always a way to make it rank better. Recently, I began optimizing profiles on LinkedIn, a social networking site for business professionals. Using my own...
The economy, while showing signs of not deteriorating further, is also not as robust as we would like it to be. But smart businesses all over the world have managed to stay afloat by cutting down on their expenses considerably through some pretty innovative strategies. It is no surprise that such cost cutting innovations came to fore only during one of the worst patches o...
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We at Globe Runner SEO developed a whitepaper for potential clients to illustrate the benefits and ROI of Social Media , and wanted to share it with the YOUmoz community! Any feedback and recommendations are appreciated. -- You know your company needs social media, but i...
It’s going to happen – Google will start interpreting the social link graphs to influence their organic search results. In my opinion, the following is a strong look into how Google will begin interpreting social media. I came to this conclusion based on current and historical algorithm tendencies and, based on that, how it can rationally be applied to social media. ...
Feverishly tweeting at all hours of the day? Check your Facebook page before you go to bed and first thing when you wake up? Addicted to social media? You're not alone. A recent Retrevo Gadgetology Report asked avid social media users questions like when, where, and how much they spend on social networking sites...and the information may just surprise you. ...
For almost one year I had a Twitter account and never used it. Last month I became active on twitter and after tweeting, retweeting, socializing and exchanging information my list grew from my 14 friends to 144 followers. Every day I would receive one or two “Someone is now following you on Twitter” notifications. It was nice; I really enjoyed visiting my new follo...
It seems that video search is something many brands are including within their marketing mix, and for good reason. You only have to look at YouTube and Facebook to see the reasons why it’s imperative not to exclude video from your social marketing strategy. On the 2nd March 2010, the traffic stats for Y...
Introduction Almost since the beginning of Twitter SEO experts have been speculating how Twitter can help them in their SEO projects. The most obvious usage - direct link building - was rejected immediately because of nofollow tags that were added to all external links. The only thing left was using it for ...
Q&A sites are a great way to get your message across and to build your brand and reputation.How many people use Q&A sites? In a recent Business.com study, 49% of companies that use social media said they ask questions on Q&A sites. Only 29% said they use...
The area of Indiana where I live was very hard-hit by the economic downturn. I was fed up with being unemployed for the last nine months and was scouring the Internet, looking for a job. ANY job. Then I saw an ad for a local company that called for link building. "What the heck is 'link building'?" I thought to myself. I could do everything else t...
Get more tips like this and learn about the full range of social media marketing platforms, tool, techniques and strategies from Dan Zarrella's book "The Social Media Marketing Book," published by O'Reilly. I love data. Rather than just doing what "feels right" or seems "...
I'm reporting live from Pubcon Las Vegas this week, along with some of the SEOmoz team. To be honest, we’ve struggled a bit with how to cover the conference here on the blog. As someone who only hits a couple of conferences per year, I know how annoying it can be to have to hear how great an event is that you already regret not being able to go to. On top of that, sometimes information that seem...