From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
I hate MySpace, but then again, so does most everyone else. It's not news or anything, but it's just after Christmas and posting is light lately, so I thought I'd get this out of the way before the new year hits and Rand's bugging me to put up actual, relevant posts. Anyway, I created an account a few years ago, and within the last year I've been letting my account awkwardly hang o...
I've been asked several times to give presentations on the basics of social media marketing, and have now refined my 15 minute introductory tour to the point where I think it's fairly good (and I'm really damn picky about my presentations). The following presentation (in visual and text form) should be helpful for anyone trying to convince their bosses, team or cohorts that investing in SMM is ...
Let me walk you through my morning thus far. I came into the office, logged on to Trillian, and started working. I received an IM from an SEO who made some small talk before getting to the point: he wanted me to digg/reddit about four stories. I clicked on the links and (pay attention here) voted for the ones I thought were interesting. I keep working. I notice that I get several email no...
For the past year I have been using Traffic Exchanges to try and get visitors to my website, and I have came to a conclusion,while they will provide hits to your website...Traffic exchanges do not work for getting quality traffic.Most of the traffic exchanges I use are auto surfs...meaning that you click a autosurf now button and you are off and surfing, the idea is for every site you vi...
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A while back I removed all of the social media bookmark links from my blog. At the time, my reasoning was that it was simply cluttering up the page and really added no value. It also looked rather silly to have 15 icons at the bottom of each post so that someone might bookmark it.I'd actually add it back in if:A) I thought there were some value in doing so.B...
Recently this well known guy wrote this post. Its kinda like a very friendly outlook to what else you can use Google for. I must admit, in the past I have typed in telephone numbers into Google, if I received a dropped (missed) call and if they looked suspicious – saved me a few quid because some of them turned o...
Rand, how on earth do you expect me to complete any solid keyword research when you assign me a task that involves Facebook? Luckily, you asked me to review the most successful (and most useful, as they're not necessarily the same thing) Facebook applications. I'm one of those people who have shied away from adding applications to my Facebook account because I remember when Facebook was like a ren...
I find myself in Montreal, Quebec this week, spending time with my old friend, Guillaume Bouchard of NVI and some new friends frmo an organization called Alliance numériQC (French only, sorry Anglophones). Guillaume and I got to chatting over dinner about the new version of Digg and the more prominent version of the social li...
Gary Price of ResourceShelf dropped me a line last week with some links to very cool content repositories on the web that have recently opened up or expanded. Browsing through a few of these got me thinking that the sheer amount of information available from non-profits, organizations and government entities could make for some very powerful viral mate...
When it comes to social media websites, the long tail theory breaks down a bit. We'd expect, in a standard long tail curve, that the pink area represented more demand and value overall than the blue area. However, the reverse is overwhelmingly the cas...
The blogosphere and the world of social media is, by and large, ruled by human emotion. As web developers, marketers and entrepreneurs seeking exposure, we can choose to embrace the passions that dominate the creation of links, or we can ignore them and give our competition a potential edge. In my experience there are a handful of emotions that dominate the desire to link or share conte...
With only a couple of exceptions, barely anyone has ever complained about receiving a lot of attention from social media. Occasionally, large social media communities, especially the one that rhymes with "pig", will take it upon themselves to pick on a website or an individual; however, aside from harassment, it's usually a good thing to have your content get popular in the social media ...
Inside the search marketing world, I still see many folks struggling to grasp the concept behind viral marketing, particularly when it comes to moving beyond the basic top 10 lists and iPhone helps destroy evil RIAA posts. So, I thought it would be valuable to take a look at some solid examples of well-thought-out, niche-relevant content that nails the viral marketing concept. Let'...
While Rand was out of town he received an email from a man named Darren Barefoot. Since Rand was up to his ears in meetings, presentations, and consultancies, he forwarded the email to me and asked me to take a look at it. The email subject was "Can You Spare 88 Seconds?" My first thought was, "Probably." (Really, 88 seconds is not m...