How to Make Newsworthy Content
Ahead of her MozCon Virtual 2021 presentation, Amanda Milligan shows you what it takes to make your content newsworthy, in order to attract links.
Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Search Intent and the Organic Funnel : Tom reveals how understanding search intent within the organic funnel can transform your keyword research strategy and drive better results.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2024 : Crystal shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
Most Recent Articles on Whiteboard Friday
How to Configure Google Analytics for Local Businesses
Google Analytics is a powerful tool for businesses of all sizes. When used properly, it generates important information that can help to make valuable business decisions in online marketing or SEO efforts. In this week’s Whiteboard Friday, guest host Alex Ratynski goes through five important steps that local businesses can take to configure Google Analytics efficiently.
Does Fixing Old Broken Links Still Matter to SEO?
Fixing broken links has long stood as an SEO best practice. But if you've run into situations where you've fixed a broken link and nothing happened, you’re not alone. In today’s episode of Whiteboard Friday, SEO expert Cyrus Shepard discusses whether these fixes still matter, and takes you through steps to increase your chances of seeing the benefits.
![SEO and Accessibility: Technical SEO [Series Part 3]](https://moz.rankious.com/_moz/images/blog/banners/whiteboard-friday-27dcaca_2021-03-12-034253.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1615520574&s=f0576c5494a8c836118489fddd0f863c)
SEO and Accessibility: Technical SEO [Series Part 3]
We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust.
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SEO and Accessibility: Content [Series Part 2]
As SEOs, our goal when we're creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities. In the second installment of his three-part accessibility series, Cooper shows you how to ensure that your amazing content is accessible by bots AND people.
An Introduction to Accessibility and SEO [Series Part 1]
Welcome back to Whiteboard Friday! To start us up after our break, guest host Cooper Hollmaier has put together a three-part series that shows how SEO and accessibility go hand-in-hand. In part one, he introduces us to the idea of optimizing not just for some of our audience, but all of our audience.
What are the Makings of a High-Quality Link?
What links are considered “high quality”? Find out from link building expert, Paddy Moogan, who talks you through link relevancy, link diversity, link authority, and the sustainability of your link building efforts.
Debunking Link Building Myths in 2021
On this week’s episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t believe them.
How to Get Backlinks in 2021 [Series Part 3: Outreach]
Join guest host Britney Muller in the third and final installment of her link building series, as she walks through the do's and don’ts of link building outreach in 2021.
7 Actually Smart Tips to Reduce Bounce Rate
Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement and satisfaction to make your users happier.
Every Metric Is A Vanity Metric
Marketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance. In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring to the metrics we track, and how to take a better, more realistic view of your results.
How to Select Meaningful B2B SEO Keywords
It’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that matter most to them, and build out content accordingly.
How to Resolve Duplicate Content
Duplicate content is a pretty common issue, and it can often be a bit confusing. What is it? How is it determined? Why are certain pages on my site being flagged as duplicates? And most importantly, how do I resolve these issues? Find the answers to all these questions and more in this week’s Whiteboard Friday!
Google Posts: Conversion Factor — Not Ranking Factor
While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward.