Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Search Intent and the Organic Funnel : Tom reveals how understanding search intent within the organic funnel can transform your keyword research strategy and drive better results.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2024 : Crystal shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
What makes a page high or low quality? How can you easily filter pages on your site to determine which pages are of high importance, which need work, and which are just plain bad? Check out the answers in this edition of Whiteboard Friday.
The perfect blog post length or publishing frequency doesn't actually exist. "Perfect" isn't universal — your content's success depends on tons of personalized factors. It's all explained in this week's edition of Whiteboard Friday.
Imagine Google assigned a quality score to organic search results based off of click data and engagement metrics, and that it would function similarly to the Google AdWords quality score. How might such a score work and how could you optimize for it?
The one great tragedy of content creation is HTML. Cut out the cruddy code produced from writing in word processors by adopting Markup and text editors as your go-to writing solution.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Stop bumming out journalists, bloggers, and content creators by begging for links. Try out some of Rand's tactics in this Whiteboard Friday to earn those links without the painful ask (and low success rate).
There's a new ranking factor in town, and it's one that will affect almost every aspect of your site optimization. Check out why searcher task accomplishment is such a big deal in today's Whiteboard Friday.
[Canonical SEO] Learn Google SEO best practices by how to properly implement the CANONICAL URL TAG. Learn about rel=canonical, where it's necessary and appropriate, and the pitfalls you should avoid at all costs.
It's not impossible to compete with comparison sites in the SERPs. In this Whiteboard Friday, Rand tackles one of the toughest ranking issues in SEO: capturing those broad plural search queries with comparative intent.
Making enemies with your content can actually have a lot of benefits, not the least of which are new allies gained and the links and shares that follow. Rand shares what to do (and what not to do) when it comes to chasing success with controversial content.
Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience.
Unclear on how to apply link metrics like linking root domains, Domain Authority, and Page Authority? Rand defines these terms and how to use them alongside your other SEO metrics in this Whiteboard Friday.
Does Google treat text kept behind "read more" links with the same importance as non-hidden text? The short answer is "no," but there's more nuance to it than that. In today's Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript.
Rankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those darker moments, and how to identify when you should actually be concerned.
Learn how to analyze, optimize, and structure your internal links (and put the kibosh on out-of-date tactics) in this Whiteboard Friday.