Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Brand Entity and SEO : Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2025 : Chima shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
Boosting your signal with paid social introduces your brand to new audiences and improves traffic and overall results for your content marketing launches. Today's Whiteboard Friday highlights four straightforward, actionable tactics you can use ASAP to make those launches shine.
Not everything you do on your website affects your Google rankings. In this Whiteboard Friday, Rand goes through ten things commonly believed to influence rankings that Google actually doesn't care about.
In this Whiteboard Friday, Rand reminds us of link equity's basic principles, covers the 3 most common issues websites face with equity flow, and offers advice on how to actually control and optimize that flow in a way that works.
Without a solid base of links, your site's SEO won't be competitive. This Whiteboard Friday shows you three relatively quick, easy, and tool-free ways to (link) build a sturdy foundation for your site.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
It's not uncommon to rank well in one locale and tank in another, even for sites without an intent to capture local queries. In today's Whiteboard Friday, Rand shows you how to diagnose the issue with a few clever SEO tricks, then identify the right strategy to get back on top.
What makes a page high or low quality? How can you easily filter pages on your site to determine which pages are of high importance, which need work, and which are just plain bad? Check out the answers in this edition of Whiteboard Friday.
The perfect blog post length or publishing frequency doesn't actually exist. "Perfect" isn't universal — your content's success depends on tons of personalized factors. It's all explained in this week's edition of Whiteboard Friday.
Imagine Google assigned a quality score to organic search results based off of click data and engagement metrics, and that it would function similarly to the Google AdWords quality score. How might such a score work and how could you optimize for it?
The one great tragedy of content creation is HTML. Cut out the cruddy code produced from writing in word processors by adopting Markup and text editors as your go-to writing solution.
Stop bumming out journalists, bloggers, and content creators by begging for links. Try out some of Rand's tactics in this Whiteboard Friday to earn those links without the painful ask (and low success rate).
There's a new ranking factor in town, and it's one that will affect almost every aspect of your site optimization. Check out why searcher task accomplishment is such a big deal in today's Whiteboard Friday.
[Canonical SEO] Learn Google SEO best practices by how to properly implement the CANONICAL URL TAG. Learn about rel=canonical, where it's necessary and appropriate, and the pitfalls you should avoid at all costs.
It's not impossible to compete with comparison sites in the SERPs. In this Whiteboard Friday, Rand tackles one of the toughest ranking issues in SEO: capturing those broad plural search queries with comparative intent.
Making enemies with your content can actually have a lot of benefits, not the least of which are new allies gained and the links and shares that follow. Rand shares what to do (and what not to do) when it comes to chasing success with controversial content.