Howdy Mozzers! Welcome to Whiteboard Friday.
The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs.
We've included some of our favorite episodes here, and find the latest below. Enjoy, and best of luck with your SEO!
6 Ways ChatGPT Can Improve Your SEO : From on-page optimizations to technical SEO, AI can do more than create content. Supercharge your organic traffic with these tips from Moz’s SEO Director.
How to Win Potential Consumers with Customer Journey Mapping on Google : Learn about your potential customers and their conversations with Google by using the customer journey mapping method to provide them with the best content.
Crawled — Currently Not Indexed: A Coverage Status Guide : Understand the mysterious “Crawled — currently not indexed” status in the Index Coverage report in Google Search Console.
We're giving marketers a fresh, incredibly recent way to keep tracks of their mentions and links with Fresh Web Explorer. In today's Whiteboard Friday, Rand discusses how to improve your marketing through fresh links and mentions, and how you can use Fresh Web Explorer to achieve better results.
User experience and SEO have had a rocky past, but can't we all just get along? In today's Whiteboard Friday, Rand discusses some persistent UX myths that we should all probably ignore.
Many brands are using remarketing to bridge the gap from visitor to customer. In today's Whiteboard Friday, Brian Rauschenbach and Nora Park share their tips for leveraging remarketing to target your audience and turn those visits into conversions!
Whether you're looking for a consultant or an agency, finding a decent SEO is hard work. In today's Whiteboard Friday, Rand gives his tips for finding an SEO that will be the cheese to your macaroni!
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
The past 12 months have been brutal for many traditional forms of link building, and many webmasters are left wondering what technique will fall under the hatchet next. In today's Whiteboard Friday, we discuss how to future-proof your links from penalties and, at the same time, deliver higher rewards - no matter what tactic you use!
The push for content generation has taken off across all industries lately, and it's not surprising that content strategy feels like it's turning into an arms race. In this week's Whiteboard Friday, Rand shares his tips on surviving and thriving in your space during the rush for great content.
We all know that content needs to be unique to rank highly in the SERPs, but how unique are we talking? In this week's Whiteboard Friday, Rand discusses what makes content unique in the eyes of the crawlers, and the bane of duplicate content.
You've worked hard on a new piece of content, and now you're ready to drive traffic to it. In this week's Whiteboard Friday, Rand shares his favorite tip to get links and social shares, while simultaneously seeding future plans to get links automatically built for you.
Social proof can be a successful form of marketing, but its effects can vary. In today's Whiteboard Friday, Rand discusses different ways to approach your social proof and shares tips to help increase your potential conversion rate by tailoring your efforts.
Depending on the context and company, partnerships can be structured in a variety of ways. But which ones are worth the time and focus? In this week's Whiteboard Friday, Andrew Dumont dives into the different forms partnerships can take and offers tips on picking the right ones for your business to pursue.
Today's Whiteboard Friday comes to you from the golden age of the Internet: the 1920's! Watch Moz's resident Whiskbroom share his knowledge of olde tyme SEO tactics that still work well in today's modern era.
Editing your own writing is the worst part of writing, no matter your profession. In today's Whiteboard Friday, our very own Community Attachè shares her tips for turning the arduous process of editing into something beautiful.
For every group of outreach emails we receive, usually only a few are worth opening, and even fewer inspire a response. Take your outreach emails from "good" to "great" with today's Whiteboard Friday!
Local SEO has become increasingly important in the search results game, especially for small businesses. In this week's Whiteboard Friday, Rand discusses Local Citation and shares some tips to utilize the best resources out there for local SEO.