Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Search Intent and the Organic Funnel : Tom reveals how understanding search intent within the organic funnel can transform your keyword research strategy and drive better results.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2024 : Crystal shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
At the end of February, Google announced that it was updating its search algorithm to serve higher-quality results to searchers. The update has since been dubbed the "Farmer Update" due to the algorithm's new bias against what Google considers "sites which are low-value add for user...
This week we are thrilled to have a special guest joining us for Whiteboard Friday: Duane Forrester, a top-of-the-line SEO who went over to the other side of the fence and now works at Bing's Webmaster Project as the Senior Project Manager. Duane discusses Webmaster Tools, metrics, and some important and exciting news about sitemap quality thresholds...
Linkbuilding: can't do it alone, can't not do it! In this week's Whiteboard Friday, Tom Critchlow, head of search marketing at Distilled, shows us some tips on how to reach out to webmasters and online marketers and more easily get the links we so badly want. All it takes is efficient contact-gathering, enthusiastic communication, adamant (but not overbearing) follow-up, and, well... maybe a little bit of hustle...
A little over a couple weeks ago, Search Engine Land broke the story that Bing uses clickstream data from Google searches as a ranking factor in its results. This week on Whiteboard Friday, Rand talks to the Director of Bing, Stefan Weitz, and discusses some of the implications of using clickstream data in Bing's search algorithm...
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There are of lot of rad birds out there in the Twittersphere, and the more of them you can engage with, the better! This week, Jen Lopez, our community manager, talks about how we managed to increase our total Twitter follows by 250%...
International SEO is big business, and big business equals big websites. It can be really confusing when you have to cater to a target audience that is the entire world: you know that people from different countries and cultures are going to be looking for different things. We've had a lot of PRO members' Q&A questions come in about this issue lately, so this week, Rand helps us ...
This week Rand dives into a topic that many of you have asked about in our Pro Q&A, “Interlinking my websites, can I do it?” As an SEO you can almost guarantee that you will be asked; “Why can’t I just buy 100 domains and link them back to my website with amazing anchor text and then conquer the world?” Rand give some helpful hints on when it is appropriate to link to your other sites and when it’s not such a great idea. After watching, please feel free to voice your option on the subject and how you deal with interlinking your websites.
We'll do it live! For the first time ever, Whiteboard Friday will be broadcast live! Will Rand go crazy? Will the whiteboard fall from the wall? You'll have to tune in to find out!
Lately, we've been seeing a lot of chatter on forums about the age of domains and links. A lot of people think that, like a sagely seaman that acquires wisdom and whiskers as his years trickle away on the sea, domains and links gain value as they age. Sure, age could be a small factor, but as Rand will show you in this week's Whiteboard Friday...
For this week's Whiteboard Friday, Rand is going to show you some great ways to start the new year out right by getting those links you so desperately crave yet, time and time again, are tragically denied. You can do a lot for your yourself by simply making a personal connection, openly communicating with your peers, and making other people's jobs a bit easier...
It's that time of year when it's not uncommon to be sitting by a fire, sipping a glass of Egg Nog (with brandy), and listening to A Charlie Brown Christmas on the stereo. Wait... that might only be me. Whatever your holiday traditions may be, SEOmoz is pleased to present the 'Top 10 Things We Learned About SEO in 2010', with special guest, Rand Claus. Sit back, relax, and enjoy the video (the Egg Nog is optional)! From all of us at SEOmoz, we hope you have a wonderful holiday!
As we all know, SEO is a very labor-intensive job. It can be really easy to let some things fall by the wayside even if you know you're supposed to do them but don't have the time. It gets even more complicated when you forget to do them in the first place! Now, Danny is an awesome man of many strengths, but he can be a bit of a forgetful grandmother at times - even he knows that it is im...
This week, Rand helps us figure out how to create content that's not only interesting, but is easy to read and share. We all love sharing interesting, funny, and topical content (look at me, of all people - I'm sending people to videos of Oprah!), so why not play to that instinct by making your articles, images and pages as easy to share as possible?
PPC and SEO may be siblings, but their contention with one another can run deep. Danny helps us sort out the strife and bring this band of brothers together (and actually keeps his bias out of it, kind of!)