SEO Link Analysis Pitfalls
Over the past couple of weeks Rand has been discussing the metrics available for link research and how to use them appropriately for different research situations. This week, he discusses some potential pitfalls in link...
Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Search Intent and the Organic Funnel : Tom reveals how understanding search intent within the organic funnel can transform your keyword research strategy and drive better results.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2024 : Crystal shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
Most Recent Articles on Whiteboard Friday
Which Link Metrics Should I Use? Part 2 of 2
We all know that, at first, it can be really difficult to decide what the most valuable link metrics are and when to use them. Last week, Rand outlined and defined a variety of metrics that are used to assess the respective values of domains, pages, and links between them. This week, he's back with the stunning conclusion: how to actually use these link metrics in your research and...
Which Link Metrics Should I Use? Part 1 of 2
For both personal knowledge and client satisfaction, it's really important to be able to track SEO progress quantitatively as well as qualitatively. In a two part series beginning today, Rand is going to go over the definitions of some of the most popular metrics available right now, as well as the best ways to use metrics in your SEO analysis.
Top 5 SEO Questions from Customers
On this week's Whiteboard Friday, two members of the SEOmoz Help Team will walk you through some solutions to 5 of the most common SEO problems we see on the Help Team. They'll also let you know how to change your profile picture.
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Preventing Link-Based Penalties
At the end of February, Google announced that it was updating its search algorithm to serve higher-quality results to searchers. The update has since been dubbed the "Farmer Update" due to the algorithm's new bias against what Google considers "sites which are low-value add for user...
Bing's Duane Forrester on Webmaster Tools, Metrics, and Sitemap Quality Thresholds
This week we are thrilled to have a special guest joining us for Whiteboard Friday: Duane Forrester, a top-of-the-line SEO who went over to the other side of the fence and now works at Bing's Webmaster Project as the Senior Project Manager. Duane discusses Webmaster Tools, metrics, and some important and exciting news about sitemap quality thresholds...
Outreach for Linkbuilding
Linkbuilding: can't do it alone, can't not do it! In this week's Whiteboard Friday, Tom Critchlow, head of search marketing at Distilled, shows us some tips on how to reach out to webmasters and online marketers and more easily get the links we so badly want. All it takes is efficient contact-gathering, enthusiastic communication, adamant (but not overbearing) follow-up, and, well... maybe a little bit of hustle...
Director of Bing Discusses Holistic Search and Clickstream Data
A little over a couple weeks ago, Search Engine Land broke the story that Bing uses clickstream data from Google searches as a ranking factor in its results. This week on Whiteboard Friday, Rand talks to the Director of Bing, Stefan Weitz, and discusses some of the implications of using clickstream data in Bing's search algorithm...
How We Increased Our Twitter Followers By 250%
There are of lot of rad birds out there in the Twittersphere, and the more of them you can engage with, the better! This week, Jen Lopez, our community manager, talks about how we managed to increase our total Twitter follows by 250%...
International SEO: Where to Host and How to Target
International SEO is big business, and big business equals big websites. It can be really confusing when you have to cater to a target audience that is the entire world: you know that people from different countries and cultures are going to be looking for different things. We've had a lot of PRO members' Q&A questions come in about this issue lately, so this week, Rand helps us ...
Interlinking Your Sites
This week Rand dives into a topic that many of you have asked about in our Pro Q&A, “Interlinking my websites, can I do it?” As an SEO you can almost guarantee that you will be asked; “Why can’t I just buy 100 domains and link them back to my website with amazing anchor text and then conquer the world?” Rand give some helpful hints on when it is appropriate to link to your other sites and when it’s not such a great idea. After watching, please feel free to voice your option on the subject and how you deal with interlinking your websites.
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Whiteboard Friday Live - When Keyword Targeting Gets Tough
We'll do it live! For the first time ever, Whiteboard Friday will be broadcast live! Will Rand go crazy? Will the whiteboard fall from the wall? You'll have to tune in to find out!
Age of Site and Old Links
Lately, we've been seeing a lot of chatter on forums about the age of domains and links. A lot of people think that, like a sagely seaman that acquires wisdom and whiskers as his years trickle away on the sea, domains and links gain value as they age. Sure, age could be a small factor, but as Rand will show you in this week's Whiteboard Friday...
Creative Ways to Get Links from a Reluctant Target
For this week's Whiteboard Friday, Rand is going to show you some great ways to start the new year out right by getting those links you so desperately crave yet, time and time again, are tragically denied. You can do a lot for your yourself by simply making a personal connection, openly communicating with your peers, and making other people's jobs a bit easier...