Howdy Moz fans! Welcome to Whiteboard Friday.
The world's most popular SEO video series now features experts as guest hosts. Learn from the people doing the SEO work across agencies, businesses, and consultancies. Follow in the path of the SEO experts and get trained up with another episode of Whiteboard Friday. Episodes are published weekly.
We've included some of our favorite episodes here, and you can find the latest below.
Search Intent and the Organic Funnel : In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help guide our keyword research.
The Value of SEO Beyond Traffic and Leads : How can we reposition SEO as being the foundation of a good website, and not something you can just turn on and forget? Learn more about how to communicate the value of SEO beyond traffic and leads.
Top SEO Tips for 2024 : It's no surprise that in 2024, the main theme that we're going to see is how to manage SEO in an AI landscape. Crystal shares her top SEO tips to navigate this.
Happy Thanksgiving! In case you haven't heard, this week Seattle underwent the most brutal snow storm in the history of mankind. To call it a snowpocalypse would be an understatement, as can be witnessed herein (it gets good so keep watching!). Unfortunately, Danny Dover was the one up to bat this week for Whiteboard Friday, but he perished in the harsh...
Feeling lost or listless, like your head is in the sand? It's clear what you need: a monthly action plan! What with all the resources available to SEOs these days, it can be hard to stay on track and maintain a campaign without getting bogged down in minutia and losing track of the big picture. Well, for this week's Whiteboard Friday, Rand is here to help! Just as Superman ...
Brands and company-specific brand name products have become much more important to search engines recently. Google tries to serve us with relevant content, so if it thinks we want to know more about Adidas or Puma, it's going to tell us about these brands rather than about the random online shoe stores that we'll probably click away from (you know the ones!). This might be great if you're...
Howdy mozfans! This week's Whiteboard Friday features the return of Danny Dover, our lead SEO here at SEOmoz. He's going to be discussing the basics of local SEO, a rapidly developing, important niche in SEO land that involves a complex amalgamation of many data sources and metrics. Hey, sounds a lot like the regular SEO we know and love! Take a look at what's on Danny's whiteboard here below t...
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Happy Halloween mozzers! Oh, Roger wants me to tell you: "Trick or treat!" Actually, this week we've got a lot more treats than tricks for you. Our treats will even help you overcome some of the nasty trixes of the SEO world. Jen Lopez, our Community Manager at SEOmoz, is here to tell you about some of the scary SEO mishaps that could happen to you if you're not careful!
Everyone loves metrics! Even more so, everyone loves taking action! After all, that's why we have Action Man, international man... of action. This week, Rand helps you become an action man or woman yourself - that's right, we're talking about you! In this week's Whiteboard Friday, Rand discusses two metrics that you may not be using.
A few weeks ago Danny showed us some of the basics for image SEO, a medium that may not initially seem valuable for SEO purposes. Well, Danny dispelled that illusion swiftly, with a little help from his friend Doc Brown. This week, Danny's out there alone but still manages to show us that words aren't all they're cracked up to be; videos can yield some great SEO value, too.
I've always liked encyclopedias; when I was in middle school I started using Encarta on CD-ROM, and sure, I usually needed it for "help" with my homework, but sometimes I would stray to non-copy-and-pasting-from-encyclopedia activities and watch terribly animated videos of war battles or Shakespearean plays. My poor children will never know the joys of a succinct five page article on the American Revolution with an accompanying 30-second 160 X 200 resolution video! Anyways, if my aforementioned future kids do end up needing to write about the American Revolution, and you have a great site about it, how can you make sure they end up seeing your content? This week, Rand discusses some great ways to get your reference content to the top of the SERPs.
Social media is becoming more and more important as the days go by; how else would I get my tri-weekly fix of XKCD delivered to me? Many people know about the marketing benefits from social media profiles, but sites like Facebook and Twitter can make a significant difference in your SEO campaign, too! This week, Rand shows us five great ideas for using these sites to help with your SEO strategy.
Video SEO isn't something we always think about when optimizing, but we really should. In this week's Whiteboard Friday, Danny Dover reviews some of the video SEO basics that every SEO should know about. After all, it's a largely untapped market, unlike the Canadian maple tree market. Which is very tapped.
Hello everybody! My name is Aaron Wheeler and one of my new tasks in the office will be video production so you may end up seeing my gob around the blog every once in a while. This week, our very own Danny Dover discusses some important and scalable ways to optimize your SEO resources. We all know that pickins' can be slim when it comes to many companies' budgets for SEO, so why not make the best of what you've got?
In this week's Whiteboard Friday Rand Fishkin and Ben Hendrickson discuss LDA (Latent Dirichlet Allocation) and SEO (Search Engine Optimization). There has been a lot of discussion about the relationship between these two topics lately and this video answers many of the questions people in the community have been asking. It is comprehensive (25 minutes) and uses many easy to understand di...
In this week's Whiteboard Friday Rand Fishkin clues you in on four link building tactics that you likely haven't heard about. Given the importance of link building to SEO, this video should prove to be worth its (virtual) weight in gold. (I mean that in the best possible way ;-p)...
In this week's Whiteboard Friday, Rand Fishkin explains how to turn boring product pages into conversion-worthy product selling machines. These tips are topical (with the holiday season coming up), useful and in most cases, reletively easy to implement. ...