Knowledge Graph 2.0: Now Featuring Your Knowledge
Google's latest Knowledge Graph expansion is built on search, and with it, your data. See how this expansion impacts answer boxes, knowledge panels, and Google's relationships with webmasters.
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Google's latest Knowledge Graph expansion is built on search, and with it, your data. See how this expansion impacts answer boxes, knowledge panels, and Google's relationships with webmasters.
As content marketers, we are tasked with an extremely complex objective: to create content that resonates with audiences, spurs action, and often can spread virally.
They're the bane of every business that relies on local traffic: reviews. The worst part is having no reviews or those that have been filtered out. In this post, Kate Morris explores how to get reviews that meet guidelines and grow your business.
We're often hearing about how mobile search volume is catching up to (or even overtaking) desktop search volume, so what do we do? The answer is more nuanced than you might think, and in today's Whiteboard Friday, Rand shows us a few ways forward.
I entered SEO as a link builder. Fast forward four years: I now solely create visually engaging content in an effort to scale link building. One thing I've learned is that not all business models support community building as a goal.
We designed Moz Local to be the most efficient option for location management, with an easy-to-use interface and an affordable price point. In a nutshell, the product allows you to upload a spreadsheet of all of your locations, which we then standardize and distribute to all five major U.S. data aggregators and three important local directories.
The entire online marketing industry is still up in arms after Matt Cutts's post on his blog title: The Decay and Fall of Guest Blogging for SEO. Guest Blogging was one of the last horizons that people considered safe for “White Hat” link building. So what now? Is guest blogging truly dead?
One day in my inbox I found the dreaded notice from Google that our client had a site-wide manual penalty for unnatural inbound links. We quickly set up a call and went through the tooth-rattling ordeal of explaining to our client that they weren’t even ranked for their brand name. Organic traffic dropped by a whopping 94% - and that for a website that gets 66% of its traffic from Google-based organic search.
In this SEO's guide to the new gTLDs, I'm going to introduce you to the new gTLDs, tell you (from an SEO perspective) what you need to know, and what you can do to acquire them.
Every now and then we are mesmerized by some incredible viral content hitting the web. And we all know how a viral can be an incredible source of backlinks, mention and social media visibility. Today on Moz, James Porter will present you 10 essential keys for thinking, planning and executing a viral success.
Enough has changed about keyword targeting that it's high time we offered a refresher. In today's Whiteboard Friday, Rand lays out best practices for targeting, and clears the air about density and cannibalization in today's world of search.
After practicing SEO for several years and assisting businesses in succeeding online, I feel I have learned some very valuable lessons I’d like to share with those who care.
Google's SERP and ad format redesign may finally be rolling out, after months of testing. Before we lose the old version forever, here's the before-and-after of every major vertical that's changed.
The job of the Technical SEO becomes more complex each year, but we also have more opportunities now than ever. Here are 12 ways you can improve your rankings without relying on link building.