The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
This is where the question comes from: How does one create a super-hit blog post that has the potential to go viral in a matter of minutes? (Okay, in hours if not minutes!) You must have seen bloggers who create blog posts that become viral right away, while yours just never go beyond the average. Ever wondered what is stopping you from becoming a star blogger in your niche?
On the last day of 2013, we bring you a roundup of the year's top posts (based on several metrics), the top comments from community members, and the most active commenters on the blogs. Happy New Year!
A story of recovery, despondency, occasional despair, and a pretty big gamble that paid off. This post details the why, the how, and the what of the things you might be able to gain from merging two significant domains into one unified site.
Search engines are increasingly referring to random affinities — links between seemingly unrelated concepts — to serve you the most interesting and relevant results. In today's Whiteboard Friday, Ian Lurie shows us how we can use those hidden relationships to our advantage.
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Using the Slingshot CTR study (and a few others) as inspiration, Catalyst thought it would be beneficial to take a fresh look at some of our own click-through rate data and dive into the mindset of searchers and their proclivity for clicking on the different types of modern organic Google search results.
Here at Moz, we often feel like a big family. Just like any other family, over the years we've developed an eclectic set of traditions to celebrate the holiday season. We'd like to share a few of our favorites and welcome you to join us in these most joyous of festivities. ;)
Since the Panda and Penguin updates, the SEO community has been talking more and more about machine learning, and yet often the term still isn't well understood. We know that it is the "magic" behind Panda and Penguin, but how does it work, and why didn't they use it earlier?
Local search has gotten extremely complex during the last couple of years. Too complex for an average small business to navigate and too fast paced and multifaceted for most Internet marketers. This is why I got the best and the brightest in local search to help us by answering these 13 questions.
With Google getting better and better at recognizing the true relevancy of pages, we can't stay focused on keywords. In today's Whiteboard Friday, Rand explains how focusing on the right topics and being relevant to the right people can drive more valuable traffic than simply ranking for keywords.
Over the past few weeks, while looking into how the Knowledge Graph pulls data for certain sources, I have made a few general observations and have been tracking what, if any, impact certain practices have on the display of information panels.
How will Google evolve after the acquisition of Wavii, Behav.io, PostRank, Grapple, and machine learning and neural computing technologies? Gianluca Fiorelli paints a picture of Google in 2014, based on entity search, semantic, and über-personalization, covering how Google's recent acquisitions will interact with one another in order to shape our search experience.
We've all become accustomed to seeing (not provided) instead of organic keywords, but many marketers are still wondering what to do without that data. Here are five tactics that'll get you back on track.
Last month, 766 of our readers took a few minutes to tell us what they thought of the Moz Blog. We were absolutely blown away by the quality of the feedback we got, and we're excited to share what we learned with all of you.
Building high-profile links from media sources isn't that difficult when you know how to approach journalists with a good story.