The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
It's easy to customize the geolocation settings -- once or twice. However, these steps can be long and fastidious for results that might be unreliable, mainly if our prime concern is to collect data for filtering, comparing and verifying rankings based on the user's geographic location or when providing clients with direct links to different versions of SERPs from city based location.
Late last year, a swath of new TLDs went on sale for a cool $185K each. What you might not know is that many of those TLDs are about to be resold as publicly available domains. Here's what you need to know about the coming domain gold rush.
Content is king because it ties into all the other areas of inbound marketing. By simply focusing on content, you can improve your entire inbound strategy. I'll show you how it worked for me.
I wanted to take a big step back and analyse the cumulative effects of Google's updates. To do that, I asked four questions and analysed a year of MozCast data to find the answers.
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I'm pleased to announce the MozCast Feature Graph, a three-in-one tool tracking changes to Google's SERP features. The Feature Graph tracks the presence of features, 30-day histories, and lets you find SERPs with any combination of those features.
How many hangouts have you organized last month? And, if you produced hangouts recently, have you scaled them to improve your social following and engagement? If the answers to these questions are “no” and “not really”, then this post is for you.
2014 will be an exciting time for the future of content. As technology evolves and competition for user attention increases, marketers need to be agile and adapt to the growing needs and expectations of their customers. Here are four specific trends to watch.
But do Google Business Photos help with local search rankings? Google's been mum, and I haven't been able to find any research on the matter. So I decided to test if there was a correlation between adoption of Google Business Photos and local search rankings.
Not all marketing efforts can be measured, and the most outsized returns can come from the sources you least expect. In today's Whiteboard Friday, Rand explains why it's important to invest some of your effort in that serendipity.
BuiltWith has cataloged over 5,000 different website technologies on over 190 million sites. Like BuiltWith, Moz also has a lot of data. Every two years, we run a Search Engine Ranking Factors study where we examine over 180,000 websites in order to better understand how they rank in Google's search results. We thought, "Wouldn't it be fun to combine the two data sets?" We wanted to find out what technologies websites were using, and also see if those technologies correlated with Google rankings.
There seems to have been a significant qualitative shift in local results since Google's release of Hummingbird that I haven't seen reported on search engine blogs and media outlets. Here's my take on what's going on and why.
The transition from early noughties SEO to today's SEO is akin to going from an early Nokia to the latest iPhone in no time at all. The industry is growing up, changing VERY fast and is getting a lot more complex. Was there really a time before the nofollow tag? With all this change, no wonder the once mighty meta description feels a little forgotten.
600,000 unique visitors flooded in to read the post and half of them were not happy with me. This post outlines the 11 most important marketing lessons I learned from accidentally enraging a good portion of the island of Singapore.
Combining a few readily available tools in creative ways can give you everything you need to measure basic ranking difficulty for any number of keywords. This post shows you how.