The Moz Blog

By: Smriti Chawla

February 25, 2014

Killing Two Birds with One Stone: 4 Tactics that Will Boost Both SEO and CRO

Conversion Rate Optimization (CRO)

The basic principle of SEO and CRO is the same. They both aim to give users what they are looking for in the seamless way possible. Although Google has been trying hard to align the two, it is still a work in progress. So if you are not careful, a CRO technique might sometimes interfere with your SEO efforts and vice versa. To help you avoid tiptoeing around the techniques, below I’ve listed a set of techniques that have a go-ahead to boost both your SEO and CRO efforts.

By: Jeff Sauer

February 25, 2014

(Provided): 10 Ways to Prove SEO Value in Google Analytics

SEO Analytics

We and our clients have relied on keyword reports for so long that we're now using (not provided) as a crutch. This post offers 10 ways you can use Google Analytics to prove your SEO value now that those keywords are gone.

By: Stephanie Chang

February 24, 2014

6 Steps to Compiling an Integrated Online Marketing Strategy

SEO Consulting

In the face of resource constraints, simply put, no one has time to do it all. We all face the dilemma of how to prioritize our online marketing activities in a world that constantly demands more, and this post aims to help you develop a consistent and integrated framework to navigate an increasingly complex ecosystem.

By: Alex Johnson

February 21, 2014

How To Do Conversion Rate Optimization When You Don't Have Much Traffic

Conversion Rate Optimization (CRO)

What if your website is relatively new and you don’t get a lot of traffic? Can you still use split tests effective? Sure you can, it just takes a slightly different approach. Here’s a few ways that you can make your CRO more effective even if you don’t have much traffic.

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By: Rand Fishkin

February 21, 2014

6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing

Whiteboard Friday

Content is certainly important, but we have to remember all the other tools we have for improving our rankings. In today's Whiteboard Friday, Rand covers six great methods that don't even involve content marketing.

By: Mark Meyerson

February 20, 2014

The Middle Path of Marketing - A Philosophy

Marketing Psychology

The middle path being such as ubiquitous phenomenon, let’s apply it with to what we do here – Online Marketing. I find this philosophy manifests itself across all aspects of this discipline, from Web Design, SEO, PPC, Analytics & Strategy.

By: Erica McGillivray

February 20, 2014

#MozCon 2014: Everything You Want to Know (Including the Kitchen Sink)

SEO Events

Still deciding if you want to join us for MozCon in Seattle July 14-16? Learn about why you should come, including who's speaking and what you'll be learning during your time with us.

By: Brian Carter

February 19, 2014

Why Every Business Should Spend at Least $1 per Day on Facebook Ads

Online Advertising

For the last three years I've constantly recommended Facebook ads. I recommend them to both B2C and B2B businesses. I recommend them to local theaters and comedians here in Charleston, SC. I recommend them to everyone who wants to grow awareness about anything they're doing. Here's why.

By: Mark Traphagen

February 18, 2014

Why Your Brand Shouldn't Fear Assigning Authorship

Content Marketing

Developing employees as trusted authorities in your industry via their content can have great benefits for your brand. So why do so many brands fear doing it?

By: Geoff Kenyon

February 17, 2014

Google Analytics Checklist for New Projects

SEO Analytics

Whether you're setting Google Analytics up on a site for the first time or checking a client's existing implementation, there are quite a few standards to remember. This post offers a simple checklist for doing the job right.

By: Bill Sebald

February 14, 2014

Ecommerce SEO: Creating Collections Based On Searches

E-Commerce SEO

Your shoppers deserve more. They can benefit from an experience, a human touch, and the feeling of knowing they're about to purchase from one of the most passionate retailers around. This is where every eCommerce site, despite budget, size, and existing brand recognition, have an opportunity to continually grow.

By: Rand Fishkin

February 14, 2014

The Best Way to Suck at Marketing

Whiteboard Friday

Customers are people, not transactions, and we should all treat them accordingly. In today's Whiteboard Friday, Rand details the problem and what we can do to solve it.

By: Chad Pollitt

February 13, 2014

9 SEO Truths Behind the Zombie Guest Blogging Apocalypse

Link Building

This article was inspired by Geoff Livingston’s poignant post “8 Myths of the Zombie Content Apocalypse," published on copyblogger as a reaction to the recent buzz around a phenomenon called “content shock.” It’s a principle that introduces basic economics to content marketing — there are only so many eyeballs, and they can consume only so much content. What’s ironic is that there is a real relationship between the content shock concept and the pervasiveness of scaled guest blogging for links.

By: Jennifer Sable Lopez

February 13, 2014

Social Engagement Metrics That Matter - Measuring, Tracking, and Reporting FTW

Social Media

Let's be real here, measuring your social efforts is a pain in the butt. It's simple to track followers and see which platforms send you traffic, but how do you know that you're meeting your goals?