The Moz Blog

By: Peter Meinertzhagen

November 29, 2013

How to Calculate Share of Voice for Organic Search

SEO Analytics

In today’s post, I am going to be tackling a classic marketing measurement: share of voice. Share of voice is a way of measuring an amount of advertising presence or strength for a particular brand or product, or essentially: how much is our brand or product talked about compared to our competitors? The beauty of the internet is that we have a way of measuring how much we are being talked about, or what percentage of our audience’s attention we have.

By: Lena West

November 29, 2013

How to Swaggerjack the Power of Visual Memes

Whiteboard Friday

Catchy and interesting visuals are a tried and true way to start discussions and increase traffic. In today's Whiteboard Friday, Lena West shows us some of the more effective examples, proving that it isn't difficult to create visual assets that get people talking.

By: Greg Gifford

November 27, 2013

Tips For Being A Local Search Superhero

Local SEO

Local search doesn’t have to be the arch-villain that you keep fighting but never really beat. With some knowledge, hard work, and a few tools in your utility belt, you can be the local search superhero that you’ve always wanted to be…

By: Joost de Valk

November 27, 2013

Checkout Page Optimization: Just Follow the F.A.C.T.S.

On-page SEO

Your checkout page is one of the most important places to optimize for conversion. By spending time in five particular areas, you can make sure to minimize the number of abandoned shopping carts you see.

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By: Brian Harnish

November 26, 2013

Automate Your SEO Reporting by Exporting Your Leads into Excel

SEO Reporting

One of the most time-consuming tasks for SEOs is sifting through emails to find leads and organizing them in a way that facilitates action. With the right tools, you can scrape your inbox into an Excel file, allowing for far easier data manipulation. Whether you're using Gmail, Outlook, or just about any other client, this post shows you how.

By: Dr. Peter J. Meyers

November 26, 2013

Was There a November 14th Google Update?

Search Engines

MozCast measured a substantial one-day temperature spike on November 14th. This spike coincided with large-scale DNS errors, but the cause of the changes is unclear. Webmaster...

By: Larry Kim

November 25, 2013

Remarketing: How to Make Your Content Marketing and SEO up to 7x More Awesome

Content Marketing

Today, I'll share with you a case study on how we used remarketing to make our content marketing and SEO efforts up to seven times more effective. In the last two years, we've moved beyond just doing SEO and I'd love to show you the lessons we've learned in the time it took to get here.

By: James Porter

November 25, 2013

9 Lessons from an $11m Marketing Campaign

Content Marketing

Most marketers would love to have the budgets that large corporations can play with, but the truth is that big-budget tactics don't have to cost a huge amount of money. Here are some great lessons we can all learn from an immensely successful campaign in the UK.

By: Nathalie Nahai

November 22, 2013

Web Psychology

Whiteboard Friday

Behind nearly all of our marketing efforts is a hope that our customers will react and behave in a certain way. In that sense, psychology is a natural link to marketing, and in today's Whiteboard Friday, one of the web's leading authorities gives us a run-through of the fundamentally important field of web psychology.

By: Billy Hoffman

November 21, 2013

How to Improve Your Conversion Rates with a Faster Website

Conversion Rate Optimization (CRO)

Many studies have shown that slower sites lead to a poor user experience and reduced conversion rates. You can minimize that friction by following the three core principles outlined in this post.

By: Cyrus Shepard

November 19, 2013

Why Bad Linkbait Needs to Die: How Linkable Assets Deliver 10x More Value

Link Building

Bad linkbait is the scourge of the Internet. It wastes our time, money, and our audience's attention. A growing problem with poorly executed linkbait is the risk it creates for your SEO and the hidden costs of creating less-than-stellar content. What's the solution? We love good linkable assets. Let's explore why linkable assets deliver 10 times more value for your SEO dollar.

By: Brian Gomez

November 18, 2013

Get Your Multi-Location Business Ranking in Multiple Cities With One Domain

Local SEO

In this YouMoz post, I'll outline a strategy and some tactics I've used that have allowed me to help multiple clients achieve high rankings in different cities using only one domain name. These tactics have worked for businesses that have multiple locations, whether they are a large chain, multiple franchises or a law firm with offices in 10 cities.

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By: Kate Morris

November 18, 2013

Stop Thinking Keywords, Think Topics

SEO Reporting

We have to stop using the term "keyword" as much as we can. It will never go away, don't get me wrong, but our focus has to change. This means speaking differently, reporting differently, and changing the conversation with our clients about their goals.

By: Jeff Shjarback

November 15, 2013

Google AdWords Scripts Offers Enhanced Automation

Paid Search Marketing (PPC)

In the world of PPC marketing, it’s important to know what’s going on at all times. Whether you are just getting started with pay-per-click marketing or you have been doing it for years, you know that the main goal is to make money or get the proper ROI for your clients. The problem is that technology can often stand in the way of generating the ROI you like because it can be hard to analyze and manipulate the data quickly and efficiently. This is where AdWords Scripts comes into play.