The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
While infographics are touted by some as wonderful examples of making information accessible, in today's Whiteboard Friday, Rand shows us a very different view of them, making the case for using individual visual assets instead.
Sometimes, Google seems to be changing so quickly that it's easy to rush to conspiracies. This post is an attempt to make six data-driven predictions about how Google might change in 2014, including two conceptual screenshots.
Now, like most people in the search industry who don't work for a search engine, I think strong competition in the market is not just healthy, but essential. Also, I think most people who know the search industry will be thinking that something seems not quite right about that claim, so let's take a look into this claim and see what we can turn up.
This year's Local Search Ranking Factors identified 83 foundational ranking factors. This guide explains the top 20 most important factors and offers a succinct, illustrated example of each.
Big content isn't just about building brand awareness, your customer base, and your revenue. If you use big content to serve a higher purpose, it can make a really big difference in your business.
You have one more week to jump in and take the 2013 Moz Industry Survey. Take this chance to share your voice, and don't forget the killer prizes! But don't just take the survey, share it with your friends!
Are you trying to get more customers to your website? Do you want to create more buzz online? If you said yes to these two questions - then this blog post is for you.
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Tracking the success of offline marketing campaigns can be far more difficult than online campaigns, but it's equally important. Here are a few simple steps you can take to put that tracking in place.
I started to look around for a quick and easy way how I could use IFTTT so that after I published a new post on my blog IFTTT would automatically with the click of a button share this blog post on my Twitter, Facebook, Google+ AND LinkedIn page. Here is how you cook up a completely automated social network sharing dish using a simple to use IFTTT recipe.
With the controversy over the value of keyword rankings, many marketers are looking for other ways to report their progress. In today's Whiteboard Friday, Dana DiTomaso shows us several conversations that show results without even mentioning rank reports.
We're excited to announce that our #1 most requested feature is here! You can now build custom reports from your campaigns in Moz Analytics, emailing them to yourself and anyone else you choose. Check out how it works, and take a sneak peek at what else we're working on at the Mozplex.
Google+ provides a multitude of benefits for individuals and companies looking to promote unique content and help better optimize their website for organic search. But when most small-to-medium sized business owners think of using social media or having a content marketing strategy, Google+ is forgotten and almost always left behind.
By including social metadata in all new pieces of content that we publish, we can optimize how that content appears on social networks. Thumbnails, author names, proper descriptions, and other rich information directly correlate with clicks and shares. This post gives you simple templates we use at Moz to include that metadata in your own content.