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Site Redesign - Checklist for Online Marketing
Aidan Moore

Site Redesign - Checklist for Online Marketing

Advanced SEO

Your web designer/developer isn’t necessarily going to remind you to put your remarketing tag on your new site, or update your destination URLs in your email marketing campaigns. Sometimes you only find out about these things weeks later, when you stumble across something broken, or when one of your customers alerts you to a problem. We’ve worked with many clients going through redesigns and have made this checklist as a resource to help you make sure your online marketing survives your site redesign.

Solving the Pogo-Stick Problem
Rand Fishkin

Solving the Pogo-Stick Problem

Whiteboard Friday

When people click through to our sites from a SERP and aren't satisfied with what they find, they often pogo-stick back to find a different result, signaling to the search engines that the result wasn't worth it. In today's Whiteboard Friday, Rand shows us how to keep those searchers satisfied.

The 3-Tier Keyword Conversion Model
Steven Macdonald

The 3-Tier Keyword Conversion Model

Keyword Research

The foundation for a great website is keyword research. By identifying keywords that people use in search engines that relate to your products or services will make or break your organic revenue. Since the focus shifted to quality content and high quality links, getting your keywords to rank high in search engines has become more and more difficult. But, when it comes to keywords everyone loves a number one ranking, right?

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Stop Wasting Money on Unoptimized Advertising
Terry Moore

Stop Wasting Money on Unoptimized Advertising

Online Advertising

Facebook advertising, post boosting, PPC, and even print advertising. How are you deciding where and when to do these? That post your just “boosted”, how did you decide who is going to see it? Sure, you can pick some demographic info about people, pick some interests they already have, and a lot of other “narrowing” it down options. But what about the geographic component?

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301 Redirects - Migrating a New Site From Development To Live
Lewis Sellers

301 Redirects - Migrating a New Site From Development To Live

Technical SEO

I started doing some research on the internet, both on the Google Webmaster website along with on Moz to see if anybody had written a good guide on migrating large sites from a dev to live environment. I couldn’t find anything that made it sound simple, so I’ve put together the following tutorial which I believe is fairly straight forward and should hopefully help people in the future.

What is an Unnatural Link? An in-depth Look at the Google Quality Guidelines
Marie Haynes

What is an Unnatural Link? An in-depth Look at the Google Quality Guidelines

Link Building

Do you know how to recognize an unnatural link? Sometimes unnatural links are easy to spot. But, other times they are not. In this article we will take an in depth look at the link schemes section of the Google Quality Guidelines and discuss what this document says in regards to unnatural links. Along the way I will share some of my experiences in dealing with websites who have been given unnatural links penalties.