How to Tell if a Search Consultant/Agency Sucks
There is a reason why SEOs/SEMs have a terrible reputation. We suck! Well, at least 90% of us do. Even worse than the fact that there are thousands of amateurs playing at being search marketers is the fact that some frauds know just enough jargon to swindle thousands of companies out of millions of dollars every year. It’s difficult enough to get good clients that want to work with you and are that are willing to put in the time and effort into growing their business without then having to convince them that you are not going to rip them off like the last company did. It’s infuriating. So how can business owners who are unfamiliar with search marketing tell if the consultant they’re considering/using sucks? I’m so glad you asked!
