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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

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The Science of Customer Retention: Increase your Revenue without Closing Another Deal
Chad Hill

The Science of Customer Retention: Increase your Revenue without Closing Another Deal

Every agency owner would love to double his or her revenue. Most wish for more leads, a bigger marketing budget and a bigger sales team. But let’s take a look at another path, one that may not require additional team members and larger marketing budgets. Let’s talk about how good Sales and Account Management can increase your revenue and double your retention.

Barnacle Reviews on Google+ Local
David Mihm

Barnacle Reviews on Google+ Local

Since Google+ Local was released last May, it’s safe to say that everyone in the local search community -- business owners and agencies alike -- has been waiting with bated breath sfor the launch of Google’s rumored “Business Builder” dashboard. For whatever reason, it still isn’t out yet, but while you’re waiting, there’s no reason you can’t take advantage of the most underrated feature of Google+: leaving reviews of other businesses as your business page.

SEO Finds In Your Server Log
Tim Resnik

SEO Finds In Your Server Log

As SEOs, we use all sorts of tools to glean insight into technical issues that may be hurting us: web analytics, crawl diagnostics, and Google and Bing Webmaster tools. All of these tools are useful, but there are undoubtedly holes in the data. There is only one true record of how search engines, such as Googlebot, process your website: your web server logs.

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Deciding Where to Guest Blog: A TV Guide Approach
Patrick O'Neill

Deciding Where to Guest Blog: A TV Guide Approach

Guest blogging can be one of the most daunting tasks for both professionals and casual bloggers, alike. You are faced with this unfathomably large sea of information and you are trying to find someone who will accept your little guest post on how to make tastier sugar cookies (or whatever). It certainly isn’t easy, and it’s going to take a lot of leg work before you start posting material that will generate a following for your own blog. The best thing that you can do – and sometimes, the only thing that you can do – is to try and impress a reputable blog to start building your own credibility as a writer.