5 Steps for Creating Superhero Slides
Ever wonder how your favorite slide decks are created and presented so flawlessly? Check out these tips to become a master at creating and delivering the story behind your next presentation!
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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
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Influencing Social Awesomizers with Personalized Content
Earning a mention by a social "awesomizer," someone with with hordes of followers and a powerful voice in their industry, can boost even the most niche business to the forefront of social buzz. Our recent experiment shows you how.
Beyond PageRank: Five Alternative Factors for Evaluating Outreach Prospects
Here are five less conventional factors you should take into account when assessing sites for outreach purposes.
Google Grants - An Introduction and Case Study for Non-Profits and Agencies
One of Google's lesser-known programs is the Google Grants program. Although the criteria for this are rather specific, it is set up just like an AdWords campaign – albeit with some limitations. If you're familiar with AdWords and are eligible for the Google Grants program, this may be perfect for bringing your non-profit business the online boost it needs.
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The SEO's Guide to Building a Great Mobile Site
15% of internet usage is done on a mobile device, and that's expected to climb to 20% by the end of 2013. Review the facts to build the best mobile site you can, whether it's a separate mobile site, a responsive site, or a combination of the two.
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Heart to Heart About Link Building
Best practices in link building change as often as Google's algorithm. In today's Whiteboard Friday, Michael King walks us through a list of tactics we should (and a few we shouldn't) be using.
Is Your Industry Boring? Use Instagram to Make Your Company Stand Out
A common misconception about Instagram is that it only works for brands selling physical products. This popular belief is induced by the hundreds of apparel companies and retailers generating most of the branded content on Instagram. But B2Bs, startups and service providers can market themselves on Instagram too. This article lets you know how. Instagram is a powerful storytelling platform. Good storytelling increases your brand value for stakeho...
9 Experts and a Summary: What Makes an Ideal SEO Employee?
What do the best and brightest SEOs in the US and the UK look for when they are hiring? Read on to find out. Take note: Their answers may surprise you.
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9 Leads to Healthy Link Building
Anybody who has been in digital marketing for more than six months can see that things have evolved dramatically in the past year. With the roll out of Penguin in 2012 and now Penguin 2.0, hopefully it has been a wakeup call to many on how careful you need to be in your link building tactics. While the...
Mobile App Marketing, App Retention, and Building Real Customer Relationships
Your customers are using mobile devices more than ever. Someone who downloads your app, though, isn't much help if they uninstall it shortly thereafter. It's time for a focus on mobile retention.
5 Data Insights into the Headlines Readers Click
A new Conductor study dove into just what it is about headlines that really resonates with readers: a clear indication of what they can take away from the articles. In this post, Conductor's director of research details how they arrived at that conclusion.
10 Ways Marketers & Other Humans Can Search Smarter & Faster in Google
My 14-year-old son Alex told me the other day that he is the only one in his group of friends who can ever find what he’s looking for in Google. He said “My friends, they just don’t know how to search for things.” I got to thinking that if a group of teenage boys is having trouble getting good results out of Google, the rest of us are probably in real trouble!
How To Use Twitter Data for Really Targeted Outreach
At this year's MozCon, I explained that with the help of a few tools, you can leverage Twitter and Excel to give you a detailed breakdown of the content your target audience is sharing. Here's how.
How to Grow: 21 Tactics to Acquire Customers
Startups don't often have large marketing budgets, but that shouldn't stand in the way of their growth. After working at four of them, I've compiled a list of tactics that can expedite growth in creative ways.