The Moz Blog

By: Carson Ward

July 15, 2013

7 Reasons to Remove "Link Building" from Our Vocabulary

Link Building

It may seem insane to many in the industry to speak of discarding "link building" as an action, goal, or job description; but after years of consulting, dozens of penalty-related questions in Moz’s Q&A, and careful consideration, I am convinced that the idea of "building links" has been heartbreakingly detrimental to our industry and many site owners. I will argue that everyone — marketers and SEOs included — would be better off if we stopped talking about building links altogether.

By: Rand Fishkin

July 12, 2013

Why You Might Be Losing Rankings to Pages with Fewer Links, Worse Targeting, and Poor Content

Whiteboard Friday

Focusing on links, targeting, and great content can vastly improve your search rankings, so why do we sometimes see Google favoring pages that lack those qualities? In today's Whiteboard Friday, Rand walks through several possible explanations.

By: Dr. Peter J. Meyers

July 11, 2013

How Does Google Count Local Results?

Local SEO

Blended results blurred the line between organic and local SEO. I share a hack to tell how Google counts organic results in a blended SERP, and how understanding how the two algorithms overlap can help you improve both your local and organic strategy.

By: James Agate

July 10, 2013

Link Building Survey 2013 - The Results [INFOGRAPHIC]

Link Building

Many of us faced a challenging 2012, and 2013 has been no different. We created a survey to really capture the current market sentiment and better understand how industry peers are faring. This post walks you through the infographic we created from the results.

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By: Chango Marketing

July 10, 2013

Top 10 Retargeting Tips Guide

Paid Search Marketing (PPC)

It seems like everyone is running retargeting campaigns these days. And why not? Ads tend to work better when they're aimed at the right people. But some are retargeting much more effectively than others. Follow these ten tips to get the most out of your retargeting campaign.

By: Brooke McDonald

July 9, 2013

How Failure Can Make You a Better SEO

Advanced SEO

It’s been three months since the good Mozzers allowed my SEO from a Newb’s Perspective to see the light of day, and I’m back for another round. Except now HappyBrooke has had a dose of reality.

M

By: Matthew Peters

July 9, 2013

2013 Search Engine Ranking Factors

SEO Analytics

The results are in! Come check out Moz's 2013 Ranking Factors as Matt Peters presents a preview of the results from the survey and correlation study.

By: Lindsay Wassell

July 8, 2013

#MozCon Speaker Interview: Carrie Gouldin

SEO Events

Recently, we got the chance to talk to Carrie Gouldin about her dynamic web community manager job at ThinkGeek, social metrics, and how a well-coordinated social media response helped ThinkGeek turn around an internet meltdown.

By: Cyrus Shepard

July 8, 2013

SEO Ranking Factor #1 is Satisfaction

Advanced SEO

Search engines call it different things, but we know they both measure and reward satisfaction in very significant ways. In fact, I highly suspect satisfaction is one of Google's most important metrics used to judge the performance of its own search results. Knowing how this works can help our own SEO.

By: Shalyn Dever

July 5, 2013

Changes and Trends in Social Media in 2013 - It's Evolving Every Day!

Social Media

It's no surprise that Social Media is constantly changing and growing to match new technology trends. This post outlines some of the changes we've seen to the major social networks this year.

By: Rand Fishkin

July 5, 2013

How Should Marketers React When Google's Search Results Have Dramatic Changes?

Whiteboard Friday

When Google updates its algorithm, our first reaction as web marketers is often one of panic and confusion. In today's Whiteboard Friday, Rand shares his tips for investigating and adapting to the changes.

By: Erica McGillivray

July 4, 2013

Thinking Big: An Interview with #MozCon Speaker Kyle Rush

SEO Events

MozCon speaker Kyle Rush shares his experiences with the Obama re-election campaign, what he thinks about as an engineer, and why Instagram is his favorite social network.

By: Chris Fielden

July 3, 2013

An Evergreen Content Case Study

Content Marketing

In 2012, I decided to undertake an evergreen content experiment. I created a piece of content that I planned to update regularly over an extended period of time. The aim was to see if putting ongoing effort into one page on a website would prove more efficient than spending time planning and creating multiple pieces of fresh content. This is what I found.

By: Ruth Burr Reedy

July 3, 2013

Domain Migrations: Surviving the "Perfect Storm" of Site Changes

Moz News

Last week, I held a Mozinar talking about the SEO steps involved in transitioning from SEOmoz.org to Moz.com, and sharing some of the results we got. We got some great questions on the Mozinar, and I wanted a chance to answer some more of them as well as expand on some points that didn’t fit into the Mozinar.