The Moz Blog

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

Join Us!

Level Up Your SEO Skills With Our Free Training

Moz Academy Training

Complete courses to master SEO basics

Keyword Research Master Guide

Learn Keyword Research like the pros

Guide to SEO Competitor Analysis

Win rankings and traffic from your competition

Using Your Secret Stalking Skills to Grow Your Business Through Social Media
Pamela Ravenwood

Using Your Secret Stalking Skills to Grow Your Business Through Social Media

In the business of Internet Marketing and Social Media, there is a lot of stalking done in efforts to target our marketing message or put our brand in front of the right people. Getting your demographics right and then finding those people online, who are freely putting most of their information out there for all to see, is the simplest and most affordable way to get the most leverage out of your brand and content.

Never miss a beat. Get Moz Blog
email updates daily in your inbox

The Evolution of Roger
Derric Wise

The Evolution of Roger

Ever wonder how our favorite robot came to life? In today's post, Derric Wise walks us through the evolution of Roger throughout the years. From his first "crawls" to his current state, dive into the creative minds behind Roger Mozbot!

When It Comes to Analytics, Are You Doing Enough?
Joanna Lord

When It Comes to Analytics, Are You Doing Enough?

We all know analytics are important. As marketers, we spend a great deal of time in the data, and should feel that we have the data necessary to make great recommendations, troubleshoot issues, and forecast our efforts accurately. However, data can be intimidating. In today's post, Joanna Lord talks about the different types of analytics and common places to start with them.

Single Google Analytics Tracking Code for Multiple Sites: When to Use & How to Report
Caleb Donegan

Single Google Analytics Tracking Code for Multiple Sites: When to Use & How to Report

The practice of tracking multiple domains using a single Google Analytics profile is not for every situation. In fact, anyone attempting to use this practice should pay careful consideration to their landscape to decide if this is really the best option for their client or company. Implementing the same tracking code on multiple sites and gathering aggregate data across them rather than site-specific data is not for everyone. Attempting to filter that aggregate data and collect takeaways can also be a burden.