Map Your Keywords to the Buyer's Journey and User Intent — Whiteboard Friday
Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent.
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What Diners Write About Most: A Study of Restaurant Review Place Topics
Find out what diners write about most in their reviews in Miriam’s new study. Understand the sentiment behind customer reviews and use 'Place Topics' to improve areas that customers talk about the most, to ultimately enhance your restaurant's reputation and attract new customers.
Top Local SEO Takeaways from MozCon 2023
Miriam touches on all of the top local SEO takeaways from MozCon 2023, including tips on local link categorization, video SEO, and diverse takes on AI.
Balancing Creativity With Caution When Using AI to Create Content
Using AI tools like ChatGPT for content creation can offer marketers the allure of simplifying the writing process, but it comes with risks. To leverage AI effectively, Bethan Vincent has detailed guidelines for balancing creativity with caution.
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Site Architecture for Resource & Content Libraries — Whiteboard Friday
Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure.
Unlocking the Future of Tomorrow: MozCon 2023 Day Two Recap
Catch up on the second and final day of MozCon 2023 in this day-two recap!
Blast Off Into the Future: MozCon 2023 Day One Recap
We journeyed into the future of the industry on the first day of MozCon. Discover key takeaways from our speakers in this day-one recap.
Introducing Brand Authority: Measuring the Unmeasurable
Learn more about Moz's new metric, Brand Authority, which solves the difficult task of quantifying brand strength.
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Site Architecture Optimization for Seasonality — Whiteboard Friday
Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before, during, and after those periods.
Twitter’s Brand Equity: 17 Years & 12 Million Keywords
Twitter’s rebrand to 'X' poses significant SEO challenges, as Twitter's brand equity is deeply rooted in millions of branded searches that may not directly carry over to the new 'X' brand. This could potentially lead to a considerable loss of search traffic for a prolonged period. This rebrand is one to watch for SEOs worldwide.
How To Earn High-Authority Links That Drive Rankings
Learn about the importance of digital PR and link-building in this article by Kelsey Libert. Discover how can you consistently earn media coverage, while avoiding spammy link networks.
Data Storytelling: Skills and Elements — Whiteboard Friday
Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. Learn about data analysis, and data visualization, as well as how to communicate wins and balance relationships with stakeholders.
Use Google Ads AI & Machine Learning To Run Better Campaigns
Discover how to maximize the potential of Google Ads through AI and machine learning in this article. Learn how to prioritize your ecommerce data, leverage 1st party data, optimize product images, titles, and descriptions, and build a comprehensive shopping feed. Discover the benefits of Google Merchant Center's automatic improvements to ensure up-to-date and high-quality data.
6 Ways ChatGPT Can Improve Your SEO
From on-page optimizations to technical SEO, AI can do more than create content. Supercharge your organic traffic with these tips from Moz’s SEO Director.