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How My Mom Thinks Search Engines Work
Rob Toledo

How My Mom Thinks Search Engines Work

For those of you who have been doing SEO for awhile now, think back to when you first started pitching ideas to bosses, client lists, or other members of your marketing team. If you remember a few blank stares and responses like, "Don't most people just search for our brand name if they want to shop on our site?" you're not alone. In today's post, Rob Toledo explains why it's important to remove yourself from the technical powers of SEO and have an occasional conversation with someone from the 99% of search engine users who have minimal understanding of “under the hood” mechanics on results pages.

The Clients I Can't Afford To Take
Bill Sebald

The Clients I Can't Afford To Take

This is a post about how to choose better clients. It starts with introspection, and ends with a connection. For each of these tips, I’m thinking specifically of a client I let walk away. If a strong partnership is what you seek, then you have to be able to decline potential clients. The customer is not always right; sometimes they’re downright dangerous.

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Content Isn't King. Trust Is King.
Bernadette Coleman

Content Isn't King. Trust Is King.

From enterprise to small businesses, content marketing is one of the best ways to build trust with prospective customers. It's safe to say that trust building has replaced content as "king" when it comes to content marketing success. Here are ten stellar tips to help you succeed in boosting your customers' trust through content.

Increasing Organic SEO Traffic by 400,000 Unique Visitors a Month!
James Norquay

Increasing Organic SEO Traffic by 400,000 Unique Visitors a Month!

I would like to talk about a case study for a large start up I worked on for over eight months in the Australian and US market. This client originally came to the company with the typical link building and SEO problems. They had been using a SEO company that had an extensive link network and was using less than impressive SEO tactics and methodologies over the last 12 months. The company was also losing considerable revenue as a direct result of this low quality SEO work. So, I had to scramble and develop a revival strategy for this client.