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My Reading List: A Review On Marketing Fundamentals
As marketers, it can be easy to get caught up in the day-to-day grind, latest buzz words, or newest industry changes. To stay at the top of your game, it's important to take a step back and revisit the basics of marketing to keep your ideas fresh and strategies sharp.
May 2013 Mozscape Index Is Live!
Happy Friday, Moz fans! We've got a May Mozscape index for you to check out. As always, the new data can be seen on Open Site Explorer, the Mozbar, your PRO campaigns, and the Mozscape API.
Four Tried-and-True Techniques to Improve Conversion Rate on your e-Commerce Store
E-commerce has become a big part in today’s Internet. Because the start-up cost is relatively lower, more and more people are leaving their daily jobs to run online stores in search of higher incomes than their 9-to-5 jobs. While starting an online shop is easy, earning money from it doesn’t seem so. It turns out that a lot of work is needed in order to turn an online store into a money-making machine. In this article, I’ll share four tried-and-true techniques of e-commerce store optimization that my web design company has applied on the online store of one of our clients.
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The Definitive Guide to Conceptualizing, Designing and Promoting Your Own Infographic
Infographics became immensely popular in 2009 and Internet marketers rode the waves of the popularity of this medium to grab countless eyeballs and links. For the early adopters, infographics proved to be a gold mine, but magic of this medium faded as soon as the gold rush began.
Why We Can't Just Be SEOs Anymore
There's a movement happening in our industry where many SEOs are changing their titles and practices to "inbound marketing." Where did this shift originate, and how is it shaping our industry at large? In today's Whiteboard Friday, Rand shares his thoughts on why we can't just be SEOs anymore if we're aiming for the bigger picture.
A New Version of GetListed.org
Today, we're excited to announce the release of a new version of GetListed.org. While no new functionality is included in this update, the team hopes it provides a dramatically-improved user experience on several fronts, and creates a foundation for better integration with SEOmoz tools moving forward.
Changing Mindset: Critical Thoughts on Achieving Progress
Have you ever found yourself stuck in the middle of a project that has come to a perpetual standstill? It’s likely that the project is stalled due to internal factors that are completely in your control. This is a common problem, but can easily be avoided if you’re organization is willing to change its fundamental project management mindset.
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How Not to Visualize Your Data
This is an ode to a data visualization I found on my box of tea. It's a perfect reminder of how we sometimes get carried away as marketers, especially as our tools make visualization easier.
Tips to Improve Your Website's E-Commerce Conversion Rate Even for the Greatest of Skeptics
Think like a skeptic and you will make more money from your e-commerce website. This is one of the surefire ways to improve your site’s sales and revenues. We use it all the time with our clients, from small businesses to Fortune 500s. When we take on new e-commerce conversion projects, we think about user experience from the perspective of a lot of different personas/user types who may visit your site. One of the most important filters through which we think is the skeptic. As sales people, what do we need to do to encourage skeptical and uneasy people? How can we put them at ease and address their concerns before they even know they are having them?
The Complete Guide to Reconversion
A great deal of emphasis is placed on inbound marketing and attracting new customers. However, we should be careful not to neglect the existing clients that we may have. In this guide, I look at why remarketing and reconverting your clients can be a valuable tactic for your business, while also providing examples on how we can do just that.
Guide to eCommerce Facets, Filters and Categories
A common question about big websites is “what do I index?” This question is further complicated with eCommerce websites that have a larger demand for better categorization and user features to help consumers find what they are looking to buy.
Why SEO Is Like An RTS Game (and why you should care)
Battlefield control, offensive weaponry, opponent research, and more; in many ways, SEO can be compared to a real-time strategy video game. In today's post, learn how you can lean on your early gaming roots to benefit your grownup SEO initiatives.
Content Karma: Why Being Generous With Your Content Will Help You
When I joined the startup I currently work for five months ago, we were in the midst of a heated debate about what to do with our content. We had recently moved a lot of our content behind a login with the logic being: as a freemium site with over 1,000 free videos, why would users not sign up to see our content? But as an SEO-er, I knew that content attracts customers and that hiding all of our content behind a login wall was actually hurting the chances that users found us.