The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
There's been a lot of talk of roles like growth hackers, marketing ninjas, and technical marketing in the past year. Regardless of whether or not you subscribe to these labels, technical skills combined with marketing tactics are creating the most desirable and productive individuals in our industry.
[htaccess SEO] In the Moz Q&A, there are often questions that are directly asked about, or answered with, a reference to the all-powerful .htaccess file. I've put together a few useful .htaccess snippets which are often helpful, but are generally underused by SEOs.
[Broken Link Building] The broken link building strategy is one of the most effective, white-hat SEO link building strategies ever. Learn exactly how broken link building works and how to use it in your SEO playbook.
Earlier this year a number of our sites tanked and when I say tanked I mean THEY TANKED. Not only did visits dry up, as a result of their rankings evaporating, but all toolbar PageRank disappeared reverting to n/a. I'm talking a site with a homepage toolbar PR 7 showing PR n/a! It was a very strange experience, made all the more strange by the fact that sites that ranked on pure age (been there since god was a boy with decent content) tanked alongside sites we'd worked on.
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A step-by-step approach to how Rap Genius can win the 'lyrics' SEO game and get ahead in a saturated market run by old dinosaurs.
Last week's Mozinar on foreign language SEO offered stellar advice for localizing and/or translating your site content to reach customers you wouldn't reach otherwise. Today, Zeph Snapp is back to share more tips and answer Q&A from the Mozinar.
Oh, how sacred those retweets are! Peter Bray unveils the data behind how the ultimate Twitter king gets over 32K retweets per tweet, and puts perspective on how you, too, might be able to beat the Biebs on Twitter.
The "Social Media for the SEO Mind" Mozinar was a great way to learn about SEO-optimization for social engagement on websites and fan pages. In today's post, Nathan Latka answers your Q&A questions and gives a few more amazing tips on optimizing your Facebook fan page for SEO.
It has been a tremendously exciting year here at SEOmoz. Today, we're excited to announce that we've taken a big step toward the future of Moz with the acquisition of GetListed, and the addition of David Mihm to the SEOmoz team!
Web marketing and the entertainment industry have more in common than you might think. In today's post, Ginaluca Fiorelli shares the epic tale of the Beauty and the Brand to show just much SEOs and web marketers can learn from watching the trends on the Red Carpet.
Designing and implementing a goal-driven strategy for Video SEO is imperative to its success. In today's post, Phil outlines the core goals video can provide for SEO and explains what type of content is required for businesses to reach Video SEO glory.
In the ever-changing world of SEO, how do you know what your day-to-day responsibilities should look like? Rand digs into the ever-changing duties of an SEO in today's fast-paced world.
Using Twitter for business can be a lot of fun – but this doesn’t mean it’s always easy. Figuring out what to Tweet can be mind boggling, and it can be easy to fall into the trap of just Retweeting what other people are saying. Thankfully, if you think before you Tweet, it doesn’t have to be this way.
Quite a few things have changed in my approach to link building since my first link building guide back in 2010. One thing that hasn’t changed is my view that 80% of positive (and negative) SEO ranking factors still come from external sources – I’m not just talking about links here, but social and citations, also. This post is my updated view on Link Building 101 in a post-Penguin world.