What's Really Included in An SEO's Job
In the ever-changing world of SEO, how do you know what your day-to-day responsibilities should look like? Rand digs into the ever-changing duties of an SEO in today's fast-paced world.
The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Join Us!
13 Ideas for Interesting, Engaging, and Just Plain Awesome Tweets for Business
Using Twitter for business can be a lot of fun – but this doesn’t mean it’s always easy. Figuring out what to Tweet can be mind boggling, and it can be easy to fall into the trap of just Retweeting what other people are saying. Thankfully, if you think before you Tweet, it doesn’t have to be this way.
S
Link Building 101 - The Almost Complete Link Guide (Updated for Post-Penguin)
Quite a few things have changed in my approach to link building since my first link building guide back in 2010. One thing that hasn’t changed is my view that 80% of positive (and negative) SEO ranking factors still come from external sources – I’m not just talking about links here, but social and citations, also. This post is my updated view on Link Building 101 in a post-Penguin world.
Should We Chase The Algorithm?
How does chasing the algorithm fit into search marketing in 2013, including the emerging trends of content marketing and #RCS? I explain why I've become a bit obsessed with the algorithm, why I firmly believe in content marketing, and how they fit together.
Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
An Introduction to Keyword Research Using Free Tools
I often find that keyword research is an overlooked part of the SEO process. Many SEOs will tend to stick with using Google’s Adwords Keyword Tool and as a result, they will most likely be targeting the exact same keywords as the competition. The ultimate goal with keyword research is to find those juicy, low-hanging fruit - the long-tail keywords. Long-tail keywords are sometimes defined as keyword phrases containing multiple words of four or more. However, this is not how I like to define them. For me, the long-tail keywords are those that have lower volumes of traffic and are less competitive to rank for. In other words, they may contain multiple words or they could contain as few as two words.
Another November Index is Live!
Our Big Data team is bringing you a special holiday treat this month: two Mozscape indices in the month of November! The second November index is now live, and you can find fresh Mozscape data in Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API.
The Importance of Marketing Analytics
Why Marketing Analytics Is Important: As marketers, we understand the importance of having web analytics set up, of having an analyst on staff, and of constantly working with the data as part of our daily practice. Enter Marketing Analytics, the measurement and optimization of your marketing activities.
Link Building for the Little Guys
As part of a small business, I always find it very frustrating when I read articles about the ‘best ways to build links to your website.’ What I get frustrated about is that if you are a business with very low influence and you create this type of new, unique content, it can be quite a struggle to get it in front of those you wish to see it. With this in mind, I thought I would share the methods that I have found to be most effective for all us ‘little guys.’
Never miss a beat. Get Moz Blog
email updates daily in your inbox
Building Chrome Apps and Extensions for Fun and Profit
Are you facing extra legwork to keep up with competitors who have installable desktop applications? Will Critchlow walks us through why Chrome apps and extensions are used for more than just simple bookmarks, and lays out the steps for you to build your own.
Why You Might Want to Do SEO on Someone Else's Site
SEO on someone else's site; say what? Rand discusses how working SEO on other sites helps build the authority of your own site.
The Top 5 Questions to Ask Yourself Prior to Launching Your First Blogger Community
The power of blogs is an undisputed precedent here in our online marketing world. If you are amongst the many considering the possibility of starting your own in-house blogger program, here are some tips you won't want to miss!
A Basic (yet essential) Pre & Post Content Launch Checklist (with guidelines)
So, you think you're ready to launch some content? Before publishing your hard work for the world to see, check out these detailed pre and post content launch checklists to ensure your work has the best chance of survival possible.
Google SERP Test: Multiple Page Title & Meta Description Tags
Have you ever wondered what would happen if you had multiple page title tags in the head of your webpage? How about multiple meta description tags? In this article, I am going to show you the results of my Google search experiment.
Setting Up Your SEO Project / Agency for Success
Whether you're working in-house or at an agency, speaking the language of clients and addressing their specific needs is the driving key to success behind any SEO project. Ron Garrett outlines common themes when working with new clients and shares his tips for successful campaigns.