Rel=Confused? Answers to Your Rel=Canonical Questions
In light of Google's recent post on common rel=canonical mistakes, I explore the most commonly asked questions we get in Q&A regarding canonicalization.
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Google Shopping Feed, Cost, and PPC Best Practices
Google Shopping is an online shopping campaign which can really give merchants a headache. Here are some best practices and ways to ease that headache.
#RCS, YouTube, and Being Helpful: An Interview with Wil Reynolds
Wil Reynolds talks about who inspires him, his love of using YouTube to help others, and, of course, Real Company Stuff.
How to Build an Online Community for Your Business
Building a community around your company is a great way to generate value in your business and weather the storm of Google's algorithms. Whether you're building a community from scratch, or you're working on growing an existing one, this approach and process will help get your community rolling, or optimize and leverage what you already have.
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The Impact of Company Investment on SEO - Link Building Case Study
On the 4th of March 2013 the company I work for underwent a third round of investment from Conde Nast. This was, for a number of reasons pretty big news in the fashion industry as it was Conde Nast’s biggest investment in e-fashion to date – as a result we received a large number of global citations, many of them with links and social signals to our site. So how does Google treat this sudden influx of positive signals to a site and what impact has that had in rankings and visits?
Foolishly Viral: Lessons from a Million Pageview Day
It started as a simple gag designed to target what I assumed (at the time) to be a very niche set of potential readers and influencers. I wasn’t expecting much more out of the prank beyond a few chuckles from those who were already within our modest sphere of influence. But as the one millionth visitor rolled it, I started to think about what I'd accomplished and how I could help others do the same.
Remove Unnecessary Steps & Win More Links, Shares, and Conversions
The more you simplify your user experience, the more likely users are to accomplish the goals you've set for the product, website, or communication at hand. In this week's Whiteboard Friday, Rand walks us through user experience and the actions that we can remove from our processes in order to drive more conversions, earn more links, get more social shares.
Competitive Research: 6 Tips For Getting Social & Audience Metrics For Your Competitors' Sites
Measuring traffic and social metrics for your own site is easy – just take a peek in Google Analytics for a wealth of traffic, conversion, and social data. Analyzing your competitors' blogs isn't so easy, but it is important. Proper competitive analysis can lead to new content ideas, better outreach, better guest posting opportunities, insights on marketing, and other helpful data that can improve your marketing ROI. In short, if you’re not analyzing your competitors’ websites, you're missing out.
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Finding and Building Citations Like an Agency
So you want to rank locally? If you have already worked hard to add a few citations, complete your on-site local optimization, acquire customer reviews, and build some locally relevant links, well, now it's time to shift your focus. According to David Mihm, citations make-up roughly 25% of the overall local ranking factors.
How to Build a Content Marketing Strategy
As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns. But when you're creating a content marketing strategy from scratch, where do you start? Stephanie Chang's content marketing strategy framework is an action-packed, insightful place to start!
Tracking Google Analytics Events with Google Tag Manager
Google Tag Manager (GTM) is a great tool that can really streamline the implementation of your favorite web analytics tool. Basically you put a container tag on your site editing your template, and then you should be able manage the configuration and the data collection process of your web analytics tool without touching your template again. You should be able to do it, but the trut...
Is Your Website Being Replaced with Google Plus Local Listings?
It has been almost a year since Google replaced their business listing service, Google Places, in favor of Google+ Local as part of the search engine’s continuing efforts to increase the relevancy of their social media network, Google+. I don’t know about you, but lately there has been a bit of a stirrup among some of our clients.
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How Do You Know If Your Data is Accurate? A case study using search volume, CTR, and rankings
As inbound marketers, we have access to all kinds of data that offers huge value to our campaigns and businesses. However, this data is only valuable if we can unlock it. Our Data Scientist, Matt Peters, takes us into the world of analytics and shares his tips to help you sort through the data around you to find (and implement) the gems.
How I Wish Amazon Reviews Worked
In my quest for a better Amazon review, I discovered a few things about search. Join me on an exploration of Social, Sentiment, and Semantics and the changing face of search.