The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
High-value links and a successful link profiles are still important topics in the world of SEO. Although “Content is King” links are still counting for SEO too. However, it is now important to avoid negative links instead of building more and more new ones.
We've come a long way since the early 2000's, and local SEO has changed tremendously since the beginning of online search. In today's post, David Mihm discusses what factors affect ranking of local businesses, and how local algorithms within Google have evolved throughout the years.
This post describes a method for overwriting the dreaded keyword (not provided) with the keyword which you have inferred that (not provided) represents.
When it comes to link building idea generation, the sky's the limit! In today's post, Rhea Drysdale offers her tips for best practices and a philosophical approach to link building that will help bring your ideas to life.
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On August 15, 2012, our agency's website (which was in the middle of a complete redesign) was hit with a manual penalty by our friends over at Google. This came completely out of the blue as we're a fairly small agency that has never taken part in any unorthodox link building techniques. Here's the story of what happened, and how we overcame the penalty.
Finding a suitable link prospect is a complex task for webmasters in terms of their link building tactics. Link building strategies used to be a prominent weapon a couple of years back. The SEO process now is no more a method of building hundreds of links overnight. These methods are completely off track, useless, and may even affect a website's rank, resulting in its continuous downfall. Whether you are a business owner, a blogger, or a webmaster, you need to be aware of the continuous Google updates. This helps you to drive your website’s SEO into the right direction.
The impending demise of Google Reader is more than a mere inconvenience to those of us who use it to follow an overwhelming collection of industry blogs, Google Alerts, and xkcd and Oatmeal comics. If you offer RSS as a way to subscribe to your content, whether it’s a blog or some kind of feed, then you stand to lose a chunk of your traffic on July 1.
Sometimes it’s fun to temporarily place yourself back in the mindset of a beginner. You probably can’t remember the day before you understood SEO backwards and forwards, can you? Well, I’m still there. (Yes, thank you for the supportive smiles and knowing looks.) I still don’t understand it all; but I’m on my way, and I’m making progress.
Are you still struggling with the demise of Google Reader? Have no fear! SEOmoz is happy to bring you the Moz Reader.
One of the earliest questions considered by any business investing in video marketing will certainly be, “Should I have a YouTube channel?" The answer: probably. In this post, I expand on that answer and outline the core values most businesses can hope to gain from using YouTube as a marketing channel.
2013 has started with a bang for SEO. With Google making an example of Interflora to highlight that *Paid Advertorial Links are still Paid Links and therefore bad*, I'm sure there are many SEO teams and Agencies that are now deciding what to do with that budget burning a hole in their pocket.
We're happy to announce the second Mozscape index for the month of March is now live! Data has been refreshed across all SEOmoz applications, including Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API.
With so many advertising options available within Facebook, how do you know which campaign will best support your goals? In today's Whiteboard Friday, Lauren Vacarello walks us through getting started with Facebook advertising.
Those of you who follow me on Twitter have probably noticed that I live-tweet the conferences I go to. Extensively. Some people love it, some people hate it - but if you want to start live-tweeting for yourself, here are some things to keep in mind.