The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Before you start investing in tactics, it's important to do your market research. In today's Whiteboard Friday, Rand discusses why building out a research-based roadmap before you start building out tactics like SEO, content, and social will help boost your success!
This kind of thing might happen to Rand all the time, but it’s not often that a digital marketing company based in Leeds gets 100,000+ people reading anything it does (at least on its own site). That’s what unexpectedly happened to us on www.branded3.com a few weeks ago – what essentially started as a rant from some guy having a bad day blew up and now has 1,184 votes on Hacker News (and incoming links from some of the biggest sites in the world).
When we built Mozscape, we were focused on creating the best backlink analysis tool out there. But over time we've realized there are many great uses for the data! We'd love to show you what others have done, get your feedback on a few ideas, and ask that jump in and create something with the API yourself.
Less than a year ago links were everything to the SEO industry. Whether it was guest blogging or content marketing, the sole aim of many agencies revolved purely around sourcing and acquiring links. Even now you can still find conferences and 'how to' guides yammering on about how great they are. So what if I was to say that links aren’t that important, won’t add as much value eventually and shouldn’t be the main focus of your SEO campaigns?
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What SEO features should you look for when choosing an ecommerce solution for your online store? The majority of the most popular ecommerce platforms claim to be SEO-friendly. However, there is no objective definition for the terms “SEO friendly;” some platforms that claim to be SEO-friendly actually lack important SEO features. Whether you are choosing a shopping cart, hosted ecommerce, or more customized ecommerce solution, you need to compare the SEO features that the platform offers against this list of 20 SEO features.
With initiatives like Google Secure Search, Universal Search, and Knowledge Graph, it's becoming increasingly difficult for marketers to figure out how and why they receive Google referrals. It's time to reclaim your data by analyzing the VED paramater to make sense of the black hole (not provided) has left in Google referral traffic.
This article is a first-hand experience of creating and promoting four infographics. I will reveal exactly which techniques worked, which were an exercise in futility and which were utter disasters.
We live in a multi-device world, and if you're still focused on improving your visibility, traffic, and conversions solely for desktop users, you're losing a great opportunity. Follow these steps to close the gap and connect with your audience, no matter what device they're searching from.
Ecommerce sites have it very easy when trying to tie sales information back to online marketing activities whether it be organic, social, email, or paid campaigns. Since the purchase happens online, web analytics packages capture the transaction details and can generate detailed analyses on sales, visitor profitability, visits and days to transactions, etc.
Data is everywhere, if you know how to access it. APIs (Application Programming Interfaces) are a powerful tool for data-driven content marketers, and this post is both an overview and mini-directory of the API world.
Think back to the last time you were outside just before a rainstorm. Remember the feeling of the wind bustling around you, kicking up a slight dust; remember seeing the sky darken into an eerie gray. Well, the Internet marketing landscape is beginning to look nearly as ominous.
If you're ranking number four for a keyword, there's no doubt you want to move up to that coveted number one spot. So how do you boost your rankings for the old keyword you've been targeting? In today's Whiteboard Friday, Rand explains how adjusting your existing content can be used to help bump your site up in the SERPs!
The Mozscape documentation just got a fresh update! We incorporated your feedback from help tickets and forums to make Mozscape easier for new users to learn, and more functional experienced users to reference. Check it out now!
You could offer the best SEO recommendations in the world, but if your advice is not presented and communicated in the right way, your hard work may not pay off. In today's post, learn what makes the difference between a site audit being left on the shelf, compared to a document that can potentially turn a business around.