#MozCon Speaker Interview: Karen McGrane
MozCon 2013 speaker, Karen McGrane, talks about her love of mobile design, computer history, and artichokes. Join us to see her speak about "The Mobile Content Mandate" at MozCon.
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Synergy in the Overlap of Technical and Creative Teams
SEO has turned into a very cross-discipline skillset where you absolutely need to be able to communicate and break through team barriers. If I’ve learned anything in the past few years of building and managing teams, it’s that creating harmony between "technical" and "creative" teams can make or break your campaigns. I know, I know. You're probably sick of reading content focused on building teams, and probably want tactical and strategic ones instead. But tactical and strategic won't work unless you have a solid core in place.
A Universe of Graphs
Sometimes, we have to look at things from far away to really understand them. In today's post, we look at the web and the universe at large, and realize that these two mysteries may have more in common than we think.
Mozscape's Third May 2013 Index Is Now Live
Our third May Mozscape index is now live; that's a whole lot of fresh data for one month! Check out the updates in all of your favorite apps, including Open Site Explorer, the Mozbar, your PRO campaigns, and the Mozscape API.
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Building a Marketing Flywheel
By building up quality content and visitor loyalty on your website, you're adding energy to a marketing flywheel. In today's Whiteboard Friday, Rand shares insights on how to add energy and when to release it
Announcing the #MozCon 2013 Community Speakers!
The MozCon community speakers have been selected out of 130 fabulous submissions! Learn about who we picked, some great submissions, and a little bit more about what we look for.
How to Build a Great Online Fashion Brand - 34 Things that Really Amazing Fashion Retailers Do
Despite the title, we believe this article can also benefit and inspire retailers in industries outside fashion and help them find their way to success in online retail business in this new social commerce environment. The Online Fashion Retail Industry, particularly at the luxury end, seems to be doing well. Over the past few years, lot of money has been invested into fashion retail businesses. Valuations of these companies might seem inflated, but these companies are growing fast with the help of clear revenue stream and a value proposition that’s beyond price advantage. But while some companies in Fashion technology are successfully raising more money and growing, there is another segment that’s struggling to survive. These businesses are stalling because of their ability to adopt to the shift in the media consumption behavior of the consumer.
An RSS Reader A Week: In Search of a Google Reader Replacement
You may have heard that Google Reader is going away as of July 1st, 2013. I'm in search of a replacement, so I'm trying a new RSS reader every week until I run out of readers or go crazy. I also tell you how to export your Google Reader data (before it's too late).
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Brands Take to Instagram for Marketing
Almost two and a half years after Instagram's initial launch and one year after Facebook’s acquisition of the mobile app, it boasts 100 million monthly active users. Instagram’s numbers are astounding, and brands have taken note. Few early adopter brands began using the app in 2011, but lately there has been a noticeable increase in companies using the app for contests, giveaways, and other marketing tactics.
Goodbye SEOmoz. Hello Moz!
For the last two years, the 130+ Mozzers across product, engineering, marketing, and operations have been working to transform this company to the next stage of our evolution. Today, that incredibly demanding, intense, but ultimately rewarding process has reached its first goal. I'm excited to announce that as of today, SEOmoz is formally transitioning our brand, our products, our company name, and all of our efforts to Moz.
Engage a Wider Audience by Optimizing for Personalized News Readers
The consumption of news is changing… rapidly. Traditional print news has been fading away, and the convergence of electronic and interactive media is taking over. Consumers are longing for more personalization, voting and filtering options to deliver spot-on news in a digital world with many distractions. The current challenge for publishers is to determine how to cater to an audience that has more control than ever to choose what shows up in their news feed.
Disavowed: Secrets of Google's Most Mysterious Tool
To many webmasters, Google’s Disavow Tool seems a lifesaver. If you’ve suffered a Google penalty or been plagued by shady link building, simply upload a file of backlinks you want to disavow, and BOOM - you’re back in good graces. Or, more than likely, nothing at all. To better understand, I used the tool myself to disavow 1000s of links, and talked with dozens of SEOs who used it in attempts to recover from Google penalties.
Learning How To Be A Manager
When I stepped into my first management position at Distilled, I was surprised at how hard the transition was. Moving from consultant to manager of a team required a complete change of mindset and challenged me in ways I never expected. Here are four things I believe are worth thinking about if you are looking to make the move into management.
Penguin 2.0/4 - Were You Jarred and/or Jolted?
Penguin 2.0 (4) rolled out Wednesday, and initial reports suggest that the impact was less than many had feared. I explore MozCast data, including industry categories, and the Big 20 sites (by SERP share). I also discuss the unconfirmed May 9 Google update.