SEO Tactics Die, But SEO Never Will
SEO has died a thousand deaths, but somehow it never seems to take. This is a post about why I think we underestimate what search is, and how SEO will continue to evolve long into our future.
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Content Strategy: You're Doing it Wrong!
We’ve all seen graphics like the one below telling us that we need to have a “content strategy” that leverages social, keyword research, voice definition, blah blah blah! What I hear very little about is how to use content to help drive sales (is that a dirty word?) Many people do not realize that there are ways to use content to help give us information about those...
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Determining Relevance: How Similarity Is Scored
Today's web search engines have sophisticated ways of measuring whether a web page is related to a given query, based on decades of research in Information Retrieval. Join me as I explore the inner workings of a search engine's relevance engine and explain what it means for SEOs.
The Positive ROI of Conferences: A Deep Look at #MozCon
Conferences can be spendy when you add up ticket costs, travel, hotel, meals, and more. It's important that you can justify a positive ROI when it comes to your budget. Find out the value and costs of your MozCon ticket.
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Meet Your Community-Building Team
When you build a community around your company, you're building your brand and your business. In order to make that happen, you've got to have the right team in place. It's time to think differently about roles.
Why You Should Spend Less On Advertising and More On Content
As brands engage in more two-way conversations with consumers, marketers need to recognize customers are expecting more from them than a product and its packaging. Consumers want brands that understand them and help them with questions they find difficult to answer. One-way advertising struggles to deliver on that front.
The Gap Method - Processizing Keyword Gap Research and Anchor Text Distribution
I have various things I’ve turned into processes here in-house at my company, but today I’m going to talk about my favorite process - the Gap Method. This is the one I use to find keywords driving traffic to the “wrong” content and to identify links and anchor text to push out to our partners.
I Think I Might Have Been Wrong About Voice Search
I roundly mocked voice search for such a long time, but I think I might have been wrong. I thought that looking stupid and being unable to easily correct your search would make it useless, and that even if it became useful, it wouldn't affect us as marketers. I now think both parts might be wrong. Here's why.
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Making the Competition Sweat (or, How to Make Giveaways Work Harder)
When we recently decided to revamp an old side project of mine we found ourselves needing to promote a new site with no real budget to speak of. Using a bit of lateral thinking and one smart trick, we managed to get the site launched and hit our traffic targets. Here’s the story.
How Business Listings Are Made
As a local business owner, it's important for your business to be listed correctly in Google's search results. In this week's edition of Local Whiteboard Friday, David Mihm sheds some light on the complicated process that Google uses to create its business listings.
SEO and Community: Like Peanut Butter & Jelly
We talk a lot about SEO and Community, but usually they're not done in the same sentence. Jen walks you through ways to mix the two together to be as tasty as peanut butter and jelly.
Headsmacking Tip #1845: Use Google Analytics to Prioritise 404 Fixes
You run Xenu or Screaming Frog on a client's site and come face to face with 700-odd broken internal links - that is, there are 700 separate URLs that give a visitor a "404 - Page Not Found" message. Add into the mix a list of broken external links from Webmaster Tools, and you know you've got big problems. Sigh. What's the best way to go about fixing them all? You could tackle the external links first, then internal ones? Or internal then external? Newest to oldest? Oldest to newest? Alphabetically?!
How to Build Links to Your Blog - A Case Study
After a month or so of development, my site was finally ready and I wanted to start thinking about how to get some traffic going on the website. Whilst paid advertising and social media were a huge part of the strategy, I knew that appearing in the search engines for a wide selection of long-tail phrases was going to be instrumental to the blog's success. This is when I began developing my link building strategy and, after trialing out some very successful approaches, I've decided to now share my link building tactics with you all.
![Cheers to Building Brand Personality [whiteboard]](https://moz.rankious.com/_moz/images/blog/banners/branding-68343c4_2021-03-30-212143.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617139303&s=e24d162ef7cd496d45c49494d86e1165)
Cheers to Building Brand Personality [whiteboard]
What makes some brands simply average and others extraordinary? Why do some brands instantly stick in your mind and others draw a blank? Although there are a handful of factors that contribute to an extraordinary brand, there is one that is absolutely critical; humanizing your brand through building brand personality.