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2013 Search Engine Ranking Factors
The results are in! Come check out Moz's 2013 Ranking Factors as Matt Peters presents a preview of the results from the survey and correlation study.
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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
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#MozCon Speaker Interview: Carrie Gouldin
Recently, we got the chance to talk to Carrie Gouldin about her dynamic web community manager job at ThinkGeek, social metrics, and how a well-coordinated social media response helped ThinkGeek turn around an internet meltdown.
SEO Ranking Factor #1 is Satisfaction
Search engines call it different things, but we know they both measure and reward satisfaction in very significant ways. In fact, I highly suspect satisfaction is one of Google's most important metrics used to judge the performance of its own search results. Knowing how this works can help our own SEO.
Changes and Trends in Social Media in 2013 - It's Evolving Every Day!
It's no surprise that Social Media is constantly changing and growing to match new technology trends. This post outlines some of the changes we've seen to the major social networks this year.
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How Should Marketers React When Google's Search Results Have Dramatic Changes?
When Google updates its algorithm, our first reaction as web marketers is often one of panic and confusion. In today's Whiteboard Friday, Rand shares his tips for investigating and adapting to the changes.
Thinking Big: An Interview with #MozCon Speaker Kyle Rush
MozCon speaker Kyle Rush shares his experiences with the Obama re-election campaign, what he thinks about as an engineer, and why Instagram is his favorite social network.
An Evergreen Content Case Study
In 2012, I decided to undertake an evergreen content experiment. I created a piece of content that I planned to update regularly over an extended period of time. The aim was to see if putting ongoing effort into one page on a website would prove more efficient than spending time planning and creating multiple pieces of fresh content. This is what I found.
Domain Migrations: Surviving the "Perfect Storm" of Site Changes
Last week, I held a Mozinar talking about the SEO steps involved in transitioning from SEOmoz.org to Moz.com, and sharing some of the results we got. We got some great questions on the Mozinar, and I wanted a chance to answer some more of them as well as expand on some points that didn’t fit into the Mozinar.
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The Right Keyword Data for the Right Job
Keyword data sources have long been a key tool in the pockets of search engine optimizers. There is little argument that knowing what people search for and how often has and will continue to be important knowledge in nearly any SEO endeavor. However, like most things in SEO, the devil is in the data...
The Definitive Guide to WordPress Security
Working on a WordPress site comes with its own set of security vulnerabilities, and the more you know, the safer your site will be. With custom code to block intrusion attempts and boatloads of additional resources, this is your guide to thwarting any would-be attackers.
#MozCon Speaker Interviews: Avinash & Annie
Enjoy this quick interview with two of the top web analytics professionals in the industry, Avinash Kaushik and Annie Cushing. Not only are they experts at leveraging data effectively, they’re incredible conference speakers who are returning to MozCon this year!
Content Creation and Marketing 101: Small Business Edition
Whenever there’s a discussion about the importance of good content, inevitably there is always someone who chimes in and says, “What about small business?” There is a belief among many online marketers that the requirement for content is snuffing out small websites that just can’t keep up with the big boys. This is false. I will say it again. WRONG!
Pyscape: Your Best Friend for Using the Mozscape API
This post dives into Pyscape, a Python-based tool that uses the Mozscape API to extract data from Open Site Explorer. Try it out, and you might never go back to using Google Docs to pull that data.
Using The New Adwords Keyword Planner For Local SEO Keyword Research
Let's face it. Local keyword research hasn't been easy since the Venice update. While we have always been able to use the Google Keyword Tool to find search volumes for keywords with Geo Modifiers such as "City Name + Keyword," we have been lacking some reasonable data regarding keywords that do not already have a Geo Modifier.