The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
24th of April will be remembered by many webmasters who on that day noticed a dramatic traffic downfall by 30-70%. This was caused by the new anti-spam algorithm by Google which was mentioned by Matt Cutts in the official Google Blog for webmasters. Since then quite a bit of time has passed and statistical data, successful and unsuccessful cases, along with some answers...
Want to learn how Moz shoots Whiteboard Friday? Pick up some awesome tips on shooting, lighting, and editing whiteboard presentations. In this guide to filming whiteboard content you, will learn how we use lights to remove shadows, why you need a zebra for your camera, and the importance of recording isolated sound. Let’s see what you got, kid.
With a total of 21 websites in 15 languages, launching a new global web structure without losing a significant portion of traffic was always going to be a difficult task. Especially as more than 50% of total visits are from search engines. This blog post will show you two examples of how to launch a new website:
Let's start by level-setting expectations right away: this post has very little to do with actual SEO implementation. You won't find any performance tips here, analytics hacks, nor war stories with technological terrors and the people who engineer them. If that's what you're looking for, there are several...
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Most of us don't get to choose what we write about. Random affinities can help keep your content fresh and, most importantly, reach your audience in more ways than ever before.
Guest blogging is not a strategy, and it’s not a generic solution that can be applied to every client or every part of your site. Guest posts can be an effective supplemental tactic to a fully-formed strategy, but giving this tactic center stage is a recipe for frustration and inevitable defeat.
Apart from a local business profile completely disappearing from Google's local index, few things cause more frustration and heartache than lost reviews. Unfortunately, lost reviews are one of the problems most frequently reported by local business owners, creating stormy weather in this whole region of Google land.
Under the new Google Plus Local system, reviews are sorted by default to display the "Most Helpful" as opposed to most recent, as they had been with Google Places. According to a recent field observation, this means that any review left by a verified Google Plus user is much more likely to be the first, and possibly only, review that your potential customer will read when searching on Google Local.
Mozzers just can't get enough of e-commerce. On July 31st, Everett did a webinar for us about tips and tricks for making your e-commerce sites SEO-friendly. As attendees had a ton of questions -- not all of which we could answer in our limited time together, we wanted to make sure they all were answered.
Almost a month ago (time flies, doesn't it?) I had the opportunity to share a story at MozCon about SEO Project Management (seoPM) with guidelines to enhance the management of the SEO process and achieve more effective results. Since I know you're all quite busy and may need a reminder on the topic, I wanted to check in to see if you're really following the guidelines I shared... in a very fun way, of course.
Rumors are that Google SERPs have been more "crowded" (fewer domains) lately, and that some SERPs are showing less than 10 results. Thanks to the Mozcast data set, I've been able to show that both ideas are much more than rumor.
For today's Whiteboard Friday, I'll be covering eight tips to help you build more links. This follows on from my talk at MozCon which covered 35 ways to get links in around 35 minutes. At MozCon, I explained how link building is hard, it takes time and can be very tough for most of us. Unfortunately for most of us, it isn't as simple as just producing content which aut...
I took part in the first Euro 2012 State of Search Roadshow where I met many different SEOs all over Europe. I interviewed 11 SEOs and blogged about it on the Best European Search Blog 2012, State of Search. While I was out in Europe, I thought I would look at local search in the different languages and different countries.
Over the past few years, the topics I've researched, written, and spoken about have evolved. One of the most common questions I'm still asked is about the relationship between social media sharing and SEO performance.