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Slick Ways to Drive eCommerce Revenue in 2013
Kyle Sanders

Slick Ways to Drive eCommerce Revenue in 2013

E-Commerce SEO

As Amazon continues to grow market share and more new sellers try their hand at running an online store, strategies to stand out in the cut-throat eCommerce space are increasingly crucial. Fortunately, most store owners aren't implementing the kind of savvy techniques that increase their visibility and more importantly, techniques that boost average order value and conversion rates. Here are the solutions we implemented that tripled our sales in less than three months.

Beyond SEO: Why Good Translation is the Secret Sauce for Successful International Projects
D

Beyond SEO: Why Good Translation is the Secret Sauce for Successful International Projects

International SEO

These days, product or marketing managers are often given ridiculously short deadlines to do multilingual product launches – everything from websites, to compliance documentation, to manuals, to brochures and marketing materials. And it’s all needed yesterday in a dozen or more languages. International SEO is part of this, but remains just that: part of a larger whole.

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February Mozscape Index is Live
Carin Overturf

February Mozscape Index is Live

Moz Tools

The latest Mozscape index is now live - just two and a half weeks after our last January index release! All Mozscape data has been refreshed across all our applications so you can see the latest data in Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API.

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Get the Budget You Need for 3 Major SEO Projects in 2013!
Dana Tan

Get the Budget You Need for 3 Major SEO Projects in 2013!

Whether you are an in-house SEM/SEO or work for an agency, you need to be able to present solid data and realistic predictions to get your recommendations realized. This can be complicated by the fact that none of us know Google’s algorithm, nor can we predict how it and the state of search will change over the next year.

Stop Clicking Here! 7 Superior SEO Alternatives to Generic Links
Cyrus Shepard

Stop Clicking Here! 7 Superior SEO Alternatives to Generic Links

Link Building

The past year, we've seen a strange trend develop in the world of SEO: The rise of the “generic link.” Generic links are bland phrases that avoid using keywords that search engines use to determine the context of what you are linking to. Google’s official SEO Starter Guide actually discourages webmasters from using generic links. Google published this guide in 2010. I wanted to find out: Is it still relevant today?

When Responsive Design is Not an Option: a Checklist for Optimizing Your Mobile Site
Bridget Randolph

When Responsive Design is Not an Option: a Checklist for Optimizing Your Mobile Site

Mobile SEO

We've been hearing a lot recently about responsive design as the recommended approach for companies who want to become mobile-friendly. But what if you aren't able to implement a responsive design, or what if it's just not the right approach for your business model? Today's post shows you how to optimize a "different URL" mobile site as an alternative.