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Why 2012 Was the Year of LinkedIn Changes: The Pros, the Cons, and the Why-It-Matters
As we move forward into the New Year, taking a look back at LinkedIn can help you and your company analyze how to go about making changes to your own website, what navigation and usability changes worked (and didn’t work) for the public, and on a different note, how your company can fully take advantage of LinkedIn and its new advancements.
UX Myths That Hurt SEO
User experience and SEO have had a rocky past, but can't we all just get along? In today's Whiteboard Friday, Rand discusses some persistent UX myths that we should all probably ignore.
Single Google Analytics Tracking Code for Multiple Sites: When to Use & How to Report
The practice of tracking multiple domains using a single Google Analytics profile is not for every situation. In fact, anyone attempting to use this practice should pay careful consideration to their landscape to decide if this is really the best option for their client or company. Implementing the same tracking code on multiple sites and gathering aggregate data across them rather than site-specific data is not for everyone. Attempting to filter that aggregate data and collect takeaways can also be a burden.
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Social Media Curation Guide
Social content curation is an important building block of your inbound marketing strategy. In today's post, Gianluca Fiorelli shares his tips for preparing and executing your social content curation strategy, along with his favorite tools and thought leaders in the space.
The Second February Mozscape Index is Live!
We're continuing the trend of two index releases each month by bringing you the latest Mozscape index release today - only 15 days after our last release on February 12th!
5 Steps to use Competitive Research as a Foundation for a Successful Content Marketing Strategy
Instead of flying blind, it’s important to perform competitive research in order to search for patterns and commonalities in your industry. This information should give you the hard evidence necessary to create an effective online marketing strategy.
The Place of Review Filters in Local Search
Local businesses everywhere are finding themselves frustrated by search engines' filtering of customer reviews on sites like Yelp, UrbanSpoon, and many more. Clear up your review filter confusion with these tips and tactics from local expert, David Mihm!
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Advanced Wordpress SEO: Permalink Changes & Multilingual Implementation
There are many strategies to address inherent SEO issues in Wordpress, and even more ways to solve them. Nick Herinckx shares his tips for SEO best practices on Wordpress in a supplemental post to his Mozinar -- our most attended Mozinar to date!
6 Ways to Get Others to Write Your Content
Over the last year, we've seen a lot of algorithm updates from Google that emphasized the importance of having unique content on a website. Being able to create quality content is often a problem many businesses face. The following is a list of ways that I’ve seen companies use to get others to create great content for them.
How a 1970s Discount Store Can Increase Your Conversion Rate
Here's a true story about a discount store from the 1970s called D.B. Sales. Now, before you start yelling, give me a chance to explain. You can learn a lot about conversion rate optimization from traditional business.
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How to Deal with Challenging Clients
If you are a consultant, part of your job is managing your client's attitude and behaviors, even when times get tough. Craig Bradford shares his tips to prevent sunny situations from turning blue, and offers advice for providing a cure if problems arise.
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Why Remarketing?
Many brands are using remarketing to bridge the gap from visitor to customer. In today's Whiteboard Friday, Brian Rauschenbach and Nora Park share their tips for leveraging remarketing to target your audience and turn those visits into conversions!
Content Outreach 'Reverse Audience Sourcing'
Last year I attended Search Love Conference and was inspired by Guy Levine's and Richard Baxter's excellent presentations and their ideas of sourcing your audience from competitor's content and finding platforms your ideal audience will engage with. I then came back to the office and had the difficulty of trying to explain the idea to my colleagues. Without having a term for the practice, I found it very difficult indeed.