The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
It’s obviously not uncommon for small businesses to move. However, few business owners realize the Local Search headaches they may be creating for themselves or their customers as a result of a move. The problem is so common that I thought I’d turn my advice into a blog post/case study.
Mobile is a term we hear a lot about these days, but, as marketers, how can we tell what strategies work when consumers are looking for (and ultimately finding) information via mobile? In today's post, Robi Ganguly expands on his recent Mozinar and shares his tips on inbound marketing in the wonderful world of mobile apps.
I am also obsessed with optimizing my workflow in order to save time for thinking and experimenting rather than doing repetitive tasks. I just love hacks and tools that make my job easier. So, let’s make a deal. I share my tools and hacks in the following lines and you share yours via the comments.
Will Critchlow announced back in November that Distilled's blog was updated with a new responsive design, but it occurred to me recently that we never went into the specifics of why responsive web design is so great. It's been a hot topic in online marketing for the past few months, but is it really going to become an industry standard? Short answer: yep.
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So “content is king”. But seriously, can you say that a video with a million views is always better content than another video with only a thousand views? Even more puzzling is that videos with more views don’t always rank higher in YouTube Search Engine Rankings.
Just 13 days ago on January 11th, we released the first Mozscape index for 2013. And today, we're launching the latest January Mozscape index - another two indexes in one month! Mozscape data has been refreshed across all our applications so you can see the latest data in Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API.
We all know that content needs to be unique to rank highly in the SERPs, but how unique are we talking? In this week's Whiteboard Friday, Rand discusses what makes content unique in the eyes of the crawlers, and the bane of duplicate content.
My relationship with SEOmoz began in the second quarter of 2012, approximately 20 minutes after receiving a rather alarming message in our Google Webmaster Tools account. Suddenly our orders were cut in half overnight with no evident reason as to why. We had always strived to offer the very best in customer service and our customer retention rate was fantastic so why would things simply dry up so quickly and without any warning?
Invest in building filthy rich user experience, consistently and throughout your store. That is what stores with deeper pockets (like ASOS, Zappos, and JCPenney) do to achieve better conversion rate than your store. This article will take you away from usual Search Engine Optimization stuff to where the real money lies - Conversion Rate Optimization. What you do with the visitors you bring to your website?
In a recent post on the Ascent Internet blog, I laid out the case for compelling Web content from a marketing standpoint. However, having targeted, high quality content is not enough for a website - you need tools to capture the users of your content.
I'm a big fan of using simple tools well, and one of those tools is the site: operator. Here are 25 site-operator combos for your SEO detective work, along with a real-world case study, and an original experiment on the accuracy of site:.
At Moz, we love feedback. One of our biggest contributors to feedback is our Customer Advisory Board (which we lovingly call CAB). These customers help make us awesome, turning our products and strategies from good to great. Learn how we started our CAB and join us in evaluating its success.
2012 was an amazing year at SEOmoz. We grew tremendously in members, revenue, and employees; finally raised a second round of funding; added a number of great features to our product; and acquired three companies. Today, we're thrilled to officially announce our third acquisition and the opening of our Portland office, as well as release our 2012 financials and growth data!
We've all run into the issue of compromising design for SEO, or vice-versa. Why is it that websites that look amazing typically offer little opportunity for on-page optimization? In today's post, Justin Taylor bridges the gap between design and SEO with a solution that makes both sides happy dance with joy!