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Improving Social & Subscription Calls to Action
Rand Fishkin

Improving Social & Subscription Calls to Action

In this week's Whiteboard Friday, we'll be discussing ways that you can improve your social and email calls to action to make them more effective. Often times, when wandering the web, you'll find web pages that are filled from head to toe with all the possible calls to action that are available. By limiting your usage of these calls to action and by placing them purposefully, you...

PHP Errors as a Means of Getting Links
Eugene Krall

PHP Errors as a Means of Getting Links

I was reading the article about “Broken Link Building” the other day when I realized that there might be a possible extension to the idea of helping webmasters with keeping theirs sites together. Since there is a lot of stuff that can go wrong with a website, I started probing possibilities. Here is what I came up with.

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